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Stuart Alexander & Co wins distribution for ekaterra tea portfolio

Stuart Alexander & Co wins distribution for ekaterra tea portfolio

Stuart Alexander & Co, one of Australia’s oldest privately owned companies, has partnered with ekaterra, the world’s largest tea company, to deliver the next wave of growth for Lipton, Bushells, Pukka and T2 in the country.

The partnership with Stuart Alexander & Co will help to grow ekaterra’s Australian portfolio by 25 per cent in the next 3-5 years, taking the RSV portfolio value to over $115 million across its core brands.

Renowned for its ability to launch, nurture and develop FMCG brands in the unique Australian market via its distribution networks, the partnership will see Stuart Alexander & Co distribute all ekaterra tea brands in Australia, including Lipton, Bushells, Pukka and T2.

The partnership will also unlock important growth opportunities across the stablished supermarket channel, while expanding Out Of Home distribution across restaurants, hospitals, corporate offices and more.

Robby Lowrey, head of customer development at ekaterra, said the company sees the partnership as key to accelerating the growth of its Australian business.

“ekaterra’s establishment as an independent, single-category business since its sale from Unilever provides a big opportunity to realise the potential of our incredible tea brands across a multitude of channels, and we see Stuart Alexander & Co as the right partner to help us do this,” he said.

“From the world’s number one tea brand Lipton to the Aussie icon Bushells, alongside B-Corp certified T2 and Pukka brands, we own some of the country’s most loved tea brands, and this partnership will help us bringing a unique story and offering to satisfy the Australian consumer’s tastes.

“Perhaps most exciting however is leveraging Stuart Alexander & Co’s existing reach and partnerships to expand into the Out Of Home channel, helping us to deliver tailored tea experiences for a diverse range of customers and occasions,” he added.

According to Nick Nairn, CEO of Stuart Alexander & Co, the partnership with ekaterra is a huge win for the business, which is responsible for successfully distributing global brands across confectionery; including Chupa Chups, Mentos and Hershey’s, through to Premium beverages; such as MONIN & evian, and unique foods; including Lotus Biscoff and TABASCO®.

“With over a century of building relationships, networks, and distribution channels in Australia, we believe that we have the best market customer penetration across all retail environments, meaning we are well equipped to support ekaterra in bolstering their tea business and helping them to break into new channels. In doing so, we estimate that there is the potential to grow the portfolio by 25 per cent in the next three to five years,” said Nairn.

“Like all businesses, COVID has created a set of unusual circumstances, from difficult trading environments to volatile economic conditions. Despite this, we’ve seen impressive growth as a company during this time – a testament to our commitment and strength of relationships across all partners of our business and our adaptability and agility as a company.

“This will prove invaluable in working to support and getting its beloved tea brands into more Australian retailers, restaurants and businesses,” he concluded.

The partnership formally commenced on the November 1st, 2022.

For more information on Stuart Alexander & Co visit here, for more information on ekaterra, visit here.

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