Suntory Oceania has announced a new partnership with chef and social media sensation Andy Hearnden, known as Andy Cooks, as the first brand ambassador for Suntory BOSS Coffee in Australia and New Zealand.
This collaboration kicks off with a series of dynamic-driven ads showcasing Hearnden’s inspiring career journey and highlighting Suntory BOSS Coffee as the go-to fuel for ambitious Aussies and Kiwis.
This collaboration is designed to celebrate the bold ambition and quality that Suntory BOSS Coffee embodies, making it the ultimate companion for busy, ambitious people everywhere. Brewed hot and chilled fast, this distinctive beverage is crafted to provide a quality, refreshing coffee anytime, anywhere.
As a culinary creator with over 4.2 million Instagram followers, a cookbook and 5 million YouTube subscribers, Hearnden knows the value of hard-work and drive, representing the ambition that Suntory BOSS Coffee seeks to inspire
“I’ve been a Suntory BOSS Coffee fan for years, so getting to partner with them was a nobrainer. The Iced Long Black has always been my favourite—it has that real coffee kick I need to keep up with everything I’m working on,” he said.
“I’m thrilled to be working together to share the ambition and great taste that Suntory Boss Coffee is all about.”
Hearnden is Suntory Boss Coffee’s first brand ambassador for Oceania.
Suntory BOSS Coffee launched in the Australian and New Zealand markets in late 2021, and since then, it has become the leading canned coffee beverage across both countries.
In the ready to drink (RTD) coffee category, taste has emerged as one of the top unprompted needs for consumers in both NZ and AU1 , a demand that Suntory BOSS Coffee meets with its distinctive and satisfying flavours including Iced Double Espresso, Iced Latte, Iced Vanilla Latte, Iced Caramel Latte, Rainbow Mountain Blend and Iced Long Black.