On The Shelf

Supercharging Aussie tradies diets

hipages and iconic pie institution, Harryʼs Café de Wheels have partnered to create the ʻTradie Pieʼ the first pie of its kind, nutritionally balanced and made for tradies.

Australiaʼs tradies, are in for a treat as a tasty, new fast-food alternative hits stores, promising to energise tradies without sacrificing on flavour.

Ownder and chief executive officer of Harry’s Café de Wheels, Daniel Beuther said, “With a strong team of food professionals with over 50 years of experience behind the recipe, our goal was to elevate the stateʼs most famous pie by tailoring it to tradies and making it healthier — without, of course, losing its delicious flavour. Weʼve achieved exactly that with the Tradie Pie.”

The humble meat pie is the second most popular choice of snack amongst tradies, however, 82 per cent  wish there were more, healthy on-the-go options available.

Aussie tradies are guilty of having some of the worst diets in the nation, with research revealing they are prioritising speed over health when it comes to on-the-job meals.  

Advanced sports dietitian from My Muscle Chef, Ryan Pinto said, “Given the labour-intensive nature of a tradieʼs day when on the tools, and the fact that 85% have more energy when they are eating better, itʼs so important to give your body the right fuel.”

The collaboration between hipages and Harry’s Café de Wheels have teamed to deliver on the five most important factors to tradies when it comes to their meals: speed (49 per cent), taste (44 per cent), ease (36 per cent), freshness (35 per cent), and health (30 per cent).

Vice president of marketing at hipages, Nicholas Ellery said, “Our mission has always been to help support Aussie tradies both on and off-site, and the Tradie Pie achieves exactly that. Harryʼs Café de Wheels has been the perfect partner to bring this to life, and we canʼt wait for tradies to taste it.”

The Tradie Pie features a delicious blend of high-quality ingredients with 100% locally sourced, premium, Australian chunky lean beef, vegetables including carrots, peas, mushrooms and onions, all bathed in a delicious savoury peppercorn gravy.

Aer months of development, Harry’s Café de Wheels team of specialists created the perfect recipe, combining all of the flavours of a classic pub steak in a convenient, yet healthy pie form.

It offers almost half your daily intake of fibre to support gut health and keeps you feeling fuller for longer throughout the day.

The Tradie Pie is also one of the first ever mass-produced pies in Australia to feature a tasty wholemeal pastry and is the first in Harryʼs Café de Wheelsʼ 80+-year history to do so

With new research from hipages revealing that 68% of tradies admit to eating cheap, quick meals on the job, the Tradie Pie has been created as a better-for-you alternative to the unhealthy fast-food options tradies generally revert to.

Send this to a friend