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Supermarket private label rip-offs the focus of ABC show

New ABC show, The Checkout,  will tonight focus on supermarket copycat products that are infiltrating the Australian grocery market.

According to a post on Mumbrella the show will  “examine the phenomenon of the major chains using packaging, design and colours similar to that of major FMCG brands.”

Mumbrella made a video on the issue in 2011 which shows the striking similarity of some private label versions to the name brand packaging.

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Private label has been a contentious issue with manufacturers such as Heinz, Four’N’Twenty  and the AFCG accusing supermarkets of deliberately milsleading customers with copycat designs. 

Whilst many companies may have a decent legal case for passing off or misleading consumers, many wont take action (or even talk to Food Magazine) for fear of losing the lucrative contracts with the big two.

Australian food manufacturers: Stuck between a rock and another extremely similar rock that’s a few cents cheaper.

The Checkout airs tonight at 8pm on ABC1

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