Supermarkets in Australia continue to provide farmers with help during the drought, including Coles with its pledge to match customer donations dollar-for-dollar.
Coles’ promise to match customer donations will go for the entire month of August, in order to help farming communities doing it tough due to drought conditions.
The combined donations raised at checkouts and matched by Coles will be provided to the Country Women’s Association to support drought-affected families, to help cover household expenses such as school expenses and food, medical, electricity and water bills.
Coles managing director John Durkan said customers wanted to do more to support families affected by drought.
“For every donation no matter how big or small, our customers can be assured they will be making a difference to the rural communities experiencing hardship and distress,” said Durkan.
The matching donation is in addition to $5 million already pledged in grants or interest-free loans from the Coles Nurture Fund for farmers who have a project which will help them to combat drought in the future.
Harris Farm Markets also announced it is matching donations dollar-to-dollar in August.
In a release, Tristan Harris, from Harris Farm Markets, said farmers deserved a fair grow and they needed people’s support in these trying times.
From the 2nd of August the supermarkets had donation boxes in all its shops collecting funds for rural aid, for four weeks.
Harris Farm Markets also had a cook-up at all stores in the first weekend of August, selling food for $5 with all proceeds helping provide hay and stock feed for drought-stricken farmers.
On the 11th of August, Woolworths donated all profits from sales in the fresh departments at its supermarkets to the Rural Aid Buy a Bale appeal.
It followed a $1.5 million donation from Woolworths, in July, aimed at supporting farmers impacted by the drought.