Survey: Sustainable shopping is a mutual responsibility

Australian shoppers, food manufacturers and retailers have a mutual responsibility towards buying, producing and stocking “green” products, a survey by Net Balance said.

The Green Shopper survey, supported by the Australian Food and Grocery Council (AFGC), Woolworths Limited, Amcor and EPA Victoria, showed that only 13 per cent of Australians buy environmentally-sustainable food and groceries from the supermarket. However, 80 per cent of Australians consider sustainability issues when putting products in their shopping trolleys.

AFGC chief executive Kate Carnell said providing and stocking more sustainable food and grocery products was a “whole of supply chain” responsibility in Australia, including farmers, manufacturers, retailers and consumers.

“As AFGC’s survey shows, consumers rely upon supermarkets as well as manufacturers to produce and stock products that are sustainable,” Carnell said.

The survey noted that 93 per cent of people agreed that manufacturers and retailers’ efforts to reduce the environmental impact of products were “very important.”

“Over the next 12 months, companies will strive for agreed benchmarking and industry will be working with companies to ensure they measure their carbon and water footprint and set improvement goals,” she said.


Send this to a friend