Sweet potato flour market forecasted to reach $2bn

In a recent study released by Fact.MR, the global Sweet Potato Flour Market is anticipated to reach a valuation of $1.2b in 2024.

In a recent study released by Fact.MR, the global sweet potato flour market is anticipated to reach a valuation of $1,26b in 2024, with a projected compound annual growth rate (CAGR) of 4.6 per cent over the next decade (2024 to 2034). The market is forecasted to reach $2bn by the end of 2034.

The continual growth of the global vegan population is identified as a significant driver, fostering a sustained increase in the worldwide demand for sweet potato flour.

Furthermore, the rising awareness surrounding gluten intolerance, the surging popularity of non-GMO and organic products, and the evolving preferences of consumers are expected to contribute to the upward trajectory of sweet potato flour sales.

The dynamic shifts in global consumer trends, particularly the inclination of food and beverage manufacturers toward plant-based ingredients, are positively influencing the consumption of sweet potato flour.

The key segments highlighted in the Sweet Potato Flour Industry Research Report indicate that developed regions, such as Europe and North America, are poised to become highly lucrative markets for sweet potato flour suppliers by the conclusion of the study period.

This trend is attributed to the increasing adoption of veganism in these regions. The study conducted by Fact.MR suggests that the growing emphasis on health consciousness may play a pivotal role in driving the consumption of organic sweet potato flour through the year 2034.

Winning strategy

Sweet potato flour manufacturers should focus on the optimisation of their manufacturing process to improve their sales and profitability in the future. Sweet potato flour suppliers should consider investing in research and development to create innovative products using sweet potato flour, to appeal to a broader customer base in the future.

Growing demand for sweet potato products in the United States

Increased awareness of the health benefits associated with sweet potatoes is driving demand for various sweet potato products in the United States. A rising number of individuals in the country are embracing plant-based diets, a trend expected to significantly boost sales of sweet potato flour, sweet potato flakes, and other related products in the years ahead.

Furthermore, the prevalence of celiac disease and an increasing number of people with gluten intolerance are anticipated to further drive the demand for sweet potato flour in the long term.

Rising preference for clean label and organic foods in Europe

European consumers are demonstrating a willingness to invest more in food products made from clean label and organic ingredients, reflecting a growing emphasis on sustainable and ethical eating practices. The rapid expansion of the vegan population and the increasing availability of plant-based food items in the European region are poised to support the consumption of sweet potato flour in the foreseeable future.

Key markets such as the United Kingdom, Germany, France, Sweden, and the Netherlands are anticipated to emerge as particularly rewarding for sweet potato products through the year 2034.

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