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Sydney Brewery reveals new branding

Beer and cider producer, Sydney Brewery has unveiled its new branding designed by Boldinc as it looks to expand business interstate.

“While we have had our roots in Surry Hills since 2004, it became a little complicated when we added even larger production facilities in Lovedale in the Hunter Valley in 2014,” said Richard Feyn, marketing manager of Sydney Brewery.

“It did lead to something of an identity issue with the trade and even some of the public as we started expanding into interstate markets. We also broadened our range significantly, with cider becoming a very important component of the business, so we concluded we needed to revise and renew our brand DNA,” said Feyn.

The new branding has the descriptive “All Kinds of Different” to encompass the wide range of beers, ciders and seasonal brews.

With breweries located in Surry Hills and Hunter Valley, the beer has previously based its image off its ‘authentic Sydney heritage’ with many of its beers being Sydney-themed. This includes Paddo Pale, Darlo Dark, Manly Perry and Sydney Cider.

“We have also made a conscious decision to move away from being tagged a ‘craft’ brewer to an ‘independent’ brewery,” said Feyn. “We will build the new branding around having a core range that has the flexibility to accommodate multiple limited releases each year.”

Currently Sydney Brewery is retailing these beers and ciders in cans and on tap at select hotels and restaurants.

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