The International Fresh Produce Association (IFPA) is partnering with industry insights firm Technomic at a conference to spotlight how emerging health-focused trends are shaping the food industry.
Technomic’s report revealed increasing consumer demand for “authentic” foods over traditional healthy options.
These trends are reshaping menus and influencing today’s foodservice landscape, posing challenges for food businesses to meet evolving expectations around ingredient transparency and overall safety.
The conference aims to provide operators, suppliers and distributors with data-backed solutions to stay updated with market changes in the food industry.
“Foodservice is quickly evolving, and fresh produce is at the heart of that transformation,” said Joe Watson, vice president of retail, foodservice & wholesale at IFPA.
“This research provides data-driven guidance to operators, suppliers, and distributors, giving them a clear view of where the market is headed and how to stay ahead of the competition.”
The upcoming annual Foodservice Conference will present the following key insights:
- Market Analysis: An in-depth look at the health-focused foodservice market, examining historical trends, projected growth, and the key segments shaping this evolution.
- Operator Perspectives: Insights from foodservice operators on their health-focused offerings, business impact, and the culinary trends influencing menu development.
- Consumer Shifts: Exploration of changing consumer definitions of “healthiness” and the emerging role of GLP-1 medications in shaping food choices.
A diverse panel will follow the presentation to explore the research in depth and discuss practical applications. Industry leaders from foodservice operations will share insights and strategies for navigating these consumer trends.