A2 Milk appoint new CEO/MD

The Board of Directors of The a2 Milk Company has announced the appointment of David Bortolussi to the role of managing director and CEO based in Sydney. Bortolussi is expected to start the role early in the 2021. He will succeed Geoffrey Babidge who has been in the CEO role on an interim basis since December 2019.

Bortolussi has international leadership experience in the consumer and retail sector, particularly in corporate strategy and business transformation with a focus on brand development and innovation, multi-channel management and supply chain operations.

Bortolussi joins the company from his most recent role as group president – International Innerwear, HanesBrands. He joined Pacific Brands in 2009 initially as chief financial and operating officer taking over as CEO in 2014, during which he restructured and transformed the business into a brand focused, leading omni-channel retailer. In 2016,

“Following an extensive global search, the Board is delighted to have secured David for this role. David has demonstrated significant skill in guiding businesses through periods of significant growth whilst also effectively managing the changes that expansion frequently requires,” said chair of The a2 Milk Company, David Hearn.

“I have always admired The a2 Milk Company’s achievements and I am looking forward to joining the board and management team to continue the development of such an extraordinary business. The team at a2 has created a very distinctive consumer proposition, amazing brand and strong culture with so much potential. I’m thrilled to have the opportunity to lead such a talented and experienced team, and to be part of the next phase of growth,” Bortolussi said.

New Dairy Farmers A2 Goodness milk

Available in full cream, lite, and the A2 protein segment’s first ever Prebiotic variety in Australia Lovers of A2 protein milk will now have more choice than ever, as Dairy Farmers A2 Goodness Milk enters the Australian market.

Now available in 2L Full Cream, Lite, and the segment’s first ever Prebiotic variety, the new range is sourced from pasture raised, free roaming cows from Australian family dairy farms.

The white milk launch follows off the back of the May launch of Dairy Farmers A2 Goodness Flavoured Milk, where the segment’s first ever Chocolate Milk was revealed in 1.5L and 300ml varieties, with 25 per cent less sugar.

A2 Milk expands range to make milk powder with Mānuka honey

New Zealand-Australian company a2 Milk recently expanded its range by introducing a Mānuka honey milk powder to the Chinese, Australian and New Zealand markets.

The company aims to further expand into the adult nutritional powder market.

The product combines pure a2 Milk powder with Mānuka honey, sourced from New Zealand.

The product, packed by Fonterra New Zealand, comes in a 400g tin.

READ: The a2 Milk Company expands into South Korea

Mānuka honey helps improve the digestive system, it helps with sore throats and it can aid in healing wounds.

Combined with a2 Milk, it should create a more nutritious milk.

Most cows’ milk brands today contain a mix of both A1 and A2 proteins. All a2 Milk products come from cows hand-picked to naturally produce only A2 protein and no A1.

This is because, recent research suggests that the A1 protein in regular cows’ milk might cause discomfort in the stomach.

Recently, the company was also quick to pay a $20,000 fine by the Chinese Government for using a child in its advertising.

The advertisement breached Chinese advertising regulations, which state that children under 10 years old cannot be brand ambassadors.

The company used Chinese movie star Hu Ke and her son An Ji to promote the brand.

There were 29 other companies named by China’s advertising market regulator, in July, that breached child advertising regulations.

Other regulations in advertising in China include restrictions as to how companies can advertise baby formula.

For example, it is prohibited for an advertisement to claim that it is a full or partial substitute for breast milk.

The Chinese government aims to encourage breast feeding, therefore it enforces these rules.