Advertising

There is no better arena than TV for corporations to promote a message that “bad” food is “good” when it is a treat, or part of a balanced diet, a deserved indulgence, fun.

At the recent 49th Annual Australian Institute of Food Science and Technology (AIFST) Convention in Brisbane, most leading Australian food and agribusiness industry experts agreed that while innovation is the key to ensuring a viable future for the food and agribusiness industry, the concern around foreign investment is impacting markets and hindering the collaboration. The … Continue reading Drop the ‘xenophobic’ attitude to trade says AIFST →

Australians say they are drinking less but better with our per capita spend on alcohol rising as we seek out more premium alcoholic beverages, according to a new report released today. The emma (Enhanced Media Metrics Australia) Alcoholic Beverages Trends & Insights Report* found that half of people aged 18 years and over say they … Continue reading Australia’s drinking quantity decreases but quality increases →

‘New directions’ in packaging and labelling technology are a strong feature of today’s market – and the latest is digital direct-to-container print. It may, indeed, be a disruptive technology, as the new Direct Digital Printing Technology for Labeling & Product Decoration AWAreness Report 2016 demonstrates. This latest addition to AWA Alexander Watson Associates’ portfolio of … Continue reading Report highlights new directions for packaging →

Australia’s largest label manufacturer worked in conjunction with one of Australasia’s largest food and beverage companies to find an innovative way to advertise on bottles. To assist The Daily Drinks Company in advertising a promotional message, Labelmakers (in partnership with Lion) used the HERMA 400 to create a simplified adhesive neck tag for the company’s … Continue reading Result Group finds a new way to advertise on bottles →

Coca-Cola South Pacific has launched the next phase of Sprite’s ‘Cut Through The Heat’ brand campaign, dedicated to inspiring and empowering Aussies to deal with life’s awkward moments.

The Advertising Standards Board has dismissed complaints that a Nestle commercial is sexist and objectifies the man in the advert.

Alcohol companies are finding new ways to use the power of social media to pitch drinking as pivotal to the sporting experience.

SPC is putting Aussie growers, farmers and families on labels in its latest campaign, #MyFamilyCan.

A French Nutella marketing campaign, “Say It With Nutella” has banned the word “lesbian”, along with “Muslim” and “Jewish”.

Coles is in fresh trouble over its advertisement of pink lady apples that were picked in April, but described as “Spring fruit”.

Buderim Ginger is unveiling its new boutique non-alcoholic ginger beer, with a marketing campaign celebrating “all things ranga”.

Nudie has launched its first advertisement on subscription TV.

Coles will be banned from advertising that its bread was made or baked on the day that it’s sold for three years.

Coles said it is funding the down down and deeper down down price cuts that it has announced across its freezer aisles.

Sara Lee has released its first ad since 2011, comprising the dessert brand’s historic tagline, ‘Nobody doesn’t like Sara Lee.’

People-powered social media campaign, #SPCSunday, took home the Grand Prix overall winner at The Communications Council’s APMA Star Awards.

Tip Top has taken a leaf out of Coke’s book with their new personalised campaign.

The first two weeks of the Wakefield Grange Nose to Tail Pozible crowdfunding campaign have proved to be very successful.

Cadbury is matching people’s Facebook likes and interests with a Dairy Milk flavour using a new Flavour Matcher app.