There is no better arena than TV for corporations to promote a message that “bad” food is “good” when it is a treat, or part of a balanced diet, a deserved indulgence, fun.
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Drop the ‘xenophobic’ attitude to trade says AIFST
At the recent 49th Annual Australian Institute of Food Science and Technology (AIFST) Convention in Brisbane, most leading Australian food and agribusiness industry experts agreed that while innovation
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Australia’s drinking quantity decreases but quality increases
Australians say they are drinking less but better with our per capita spend on alcohol rising as we seek out more premium alcoholic beverages, according to a new report released today.
The emma (Enhanced
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Report highlights new directions for packaging
‘New directions’ in packaging and labelling technology are a strong feature of today’s market – and the latest is digital direct-to-container print. It may, indeed, be a disruptive technology,
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Result Group finds a new way to advertise on bottles
Australia’s largest label manufacturer worked in conjunction with one of Australasia’s largest food and beverage companies to find an innovative way to advertise on bottles.
To assist The Daily Drinks
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CCA launches new Sprite campaign
Coca-Cola South Pacific has launched the next phase of Sprite's 'Cut Through The Heat' brand campaign, dedicated to inspiring and empowering Aussies to deal with life's awkward moments.
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Nestle accused of sexism, advertising watchdog disagrees
The Advertising Standards Board has dismissed complaints that a Nestle commercial is sexist and objectifies the man in the advert.
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Alcohol companies target sport enthusiasts using social media
Alcohol companies are finding new ways to use the power of social media to pitch drinking as pivotal to the sporting experience.
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SPC rolls out #MyFamilyCan
SPC is putting Aussie growers, farmers and families on labels in its latest campaign, #MyFamilyCan.
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“Lesbian” banned by Nutella
A French Nutella marketing campaign, “Say It With Nutella” has banned the word “lesbian”, along with “Muslim” and “Jewish”.
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Coles “fresh apple” claims misleading
Coles is in fresh trouble over its advertisement of pink lady apples that were picked in April, but described as “Spring fruit”.
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Ginger beer launch targets red heads
Buderim Ginger is unveiling its new boutique non-alcoholic ginger beer, with a marketing campaign celebrating “all things ranga”.
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Nudie launches TVC [Video]
Nudie has launched its first advertisement on subscription TV.
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Coles slapped with three year ban on bread ads
Coles will be banned from advertising that its bread was made or baked on the day that it’s sold for three years.
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Prices down down, and the tab’s on Coles
Coles said it is funding the down down and deeper down down price cuts that it has announced across its freezer aisles.
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Sara Lee releases first ad since 2011 [video]
Sara Lee has released its first ad since 2011, comprising the dessert brand's historic tagline, ‘Nobody doesn’t like Sara Lee.’
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#SPCSunday media campaign wins APMA Star awards
People-powered social media campaign, #SPCSunday, took home the Grand Prix overall winner at The Communications Council's APMA Star Awards.
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Tip Top gets personal with new campaign
Tip Top has taken a leaf out of Coke’s book with their new personalised campaign.
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Crowdfunding pays off for Wakefield Grange
The first two weeks of the Wakefield Grange Nose to Tail Pozible crowdfunding campaign have proved to be very successful.
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Cadbury matches Facebook likes with chocolate
Cadbury is matching people’s Facebook likes and interests with a Dairy Milk flavour using a new Flavour Matcher app.
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