Nestle using blockchain to authenticate coffee origin

Nestlé is utilising Amazon Managed Blockchain (AMB) to demonstrate provenance and artisanship and prove authenticity of its Chain of Origin coffee.

To prove the authenticity of the coffee, Nestlé needed to develop micro-batch processing to track end to end coffee, from coffee bean to cup.

Amazon Web Services (AWS) is making blockchain real and accessible to enterprise customers through AMB, which allows Nestlé to focus on adding value to the business, support farmers and roasters.

To prove authenticity of Nestlé single origin coffee, blockchain technology provides a transparent window and verifiable system to track each step in the coffee sourcing and production process.

READ MORE: Blockchain for dummies

Blockchain technology allows Nestlé, and its partners, to narrate the artisanship of single origin coffee from coffee bean to cup – from identifying the micro-lot on the farm, the condition the coffee was grown in, through to when it was roasted and packed.

The company has set up a Hyperledger Fabric network and invited partners to collaborate with its supply chain to update the meta-data for transparency efforts. This allows partners and consumers to track their products on the blockchain from the farm all the way through to the cup.

The proof-of-concept for Chain of Origin was prototyped rapidly and co-funded with AWS, allowing Nestlé to innovate quickly and cost-effectively. AMB has simplified the technological infrastructure for Nestlé, allowing the company to focus on adding value to the business, support farmers and roasters, and provide a superior taste experience for consumers

AMB and distributed ledger technologies store transactions in ways that are transparent, immutable, and verifiable to allow parties to interact in a trustworthy and efficient manner, with or without centralised authority.

The technology ensures the supply chain is verified and any mistakes, malpractices or tampering is rapidly addressed. As the model is rolled out, blockchain validation could be one solution that Nestlé rolls-out across other brands.

About AMB 
AMB is a managed service that makes it easy to create and manage scalable blockchain networks across business in finance, logistics, retail, media and entertainment, and energy. It allows multiple parties to execute transactions in a transparent and efficient manner without the need of an intermediary.

Customers can choose their preferred framework, add network members, and configure the member nodes that process transaction requests, as it does the rest. It can span across multiple AWS accounts and configures the software, security, and network settings.

Amazon takes on the Australian food market

Amazon Australia is joining the food market by releasing a line of dry grocery products from October 17.

Items will include tea, coffee, biscuits and organic foods, and products from companies such as Arnott’s and Uncle Toby’s.

Amazon Australia country manager Rocco Braeuniger said since the launch of amazon.com.au in December 2017, Amazon has been focused on growing its selection and services for Australian customers.

“We are delighted to add to the over 80 million products already available on the store with the launch of Pantry Food and Drinks, bringing greater convenience to customers, underscored by everyday brilliant value and fast delivery,” said Braeuniger.

READ: Wesfarmers releases scheme booklet detailing proposed Coles demerger

It is responding to the growing health food trend in Australia by including a number of health and organic food brands in its new range, Amazon explains.

Amazon has also introduced one-day delivery for some urban areas as part of the service in Australia.

German discount retailer Kaufland is also expanding into the Australian market.

The company is expected to open its first two hypermarkets in Australia in 2019 with plans to open 32 stores in Australia by 2023.

Kaufland currently operates more than 1250 stores across Europe.

Despite new competition coming to the Australian market, Coles saw growth in its total sales for the first quarter.

Coles’ supermarket sales were up 5 per cent in the 13 weeks to September 23.

Coles’ Little Shop campaign helped sales jump during the first quarter.

The food sales increase was 0.3 per cent up the corresponding period last year, and up on the previous quarter’s 1.8 per cent lift.

Fulfilment by Amazon launches for Australian Businesses

The thousands of businesses registered to sell on Amazon’s Australian Marketplace can now access Fulfilment by Amazon (FBA). Businesses can now benefit from Amazon’s logistics capabilities, helping them quickly and efficiently reach customers across Australia.

Businesses simply send the products they wish to ship through FBA to Amazon’s fulfilment centre and when a customer places an order, Amazon will pick, pack and ship the product on behalf of the business. This saves valuable time and money for businesses as they will no longer need to individually purchase shipping materials, individually pack orders, and make multiple trips to the post office.

Businesses that participate in FBA also benefit from Amazon’s customer service. Amazon will handle all customer returns, saving businesses time and providing a great customer experience.  By harnessing FBA, businesses of all sizes, or even individuals selling out of their home, can benefit from world-leading logistics and fulfilment services that would otherwise only be possible for well-established companies.

“Size doesn’t matter in the digital economy and Amazon Marketplace helps to level the playing field when it comes to starting or growing a business,” said Amit Mahto, Head of FBA in Australia. “We are focused on helping Australian businesses of all sizes succeed by inventing on their behalf and making our technology available to them and FBA is a fantastic example of this. Customers shopping on amazon.com.au will be able to access an ever growing and more unique range of products accompanied by the convenience of fast delivery and Amazon’s world-class customer service.”

FBA gives customers access to items sold by Marketplace sellers with the benefit of Amazon delivery.  This means that customers can enjoy free delivery on eligible orders above $49, and other shipping options including a one-day expedited delivery service available in select areas across Australia.  With Prime set to launch in mid-2018 all FBA orders will also be eligible for the Prime shipping benefits.

“With the help of FBA, we’ve been able to enter countries including the US and the UK, which we could have never done on our own.” said Kevin Lippy, founder of the Sydney-based baby brand Hip Cub. “Fulfilment by Amazon really changed the game for us, and we’re thrilled it is now launching in Australia. FBA has allowed us to concentrate on the things we’re good at such as digital marketing and product development, leaving the logistics such as packing and delivery to Amazon.”

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