Australian grown trust mark aims to boost cider exports

People will soon be able to easily identify Australian cider makers, apple growers and pear growers with the launch of Cider Australia’s ‘100 per cent Australian grown’ trust mark.​

Cider Australia and Wine Australia worked closely to launch the brand proposition at the eighth annual Australian Cider Awards in early October.

The push to promote Australian made cider comes with help from the Australian government, which is investing $500,000 in the craft cider industry over two years to build a brand proposition and marketing strategy aimed at boosting exports.

The investment is part of the $50 million export and regional wine support package.

READ: Australian wine exports to Germany grow by $10 million in one year

Australian minister for agriculture and water resources David Littleproud said the new mark would boost Australian craft cider sales around the world.

“Australia is known for producing the best food in the world and now our cider makers can take advantage of that reputation.

“This is another way we’re showing customers they’re getting quality Aussie produce,” he said.

“This will put more demand on Aussie apples and pears, so growers can make a quid. Consumers want to support Aussie farmers and this empowers them to do that,” said Littleproud.

The purpose of the funding is to build knowledge of potential export markets and to develop improved understanding for accessing these markets.

Cider Australia and Wine Australia have engaged internationally experienced brand strategist, Guy Taylor, to develop a brand proposition to market Australian craft cider internationally that can be leveraged by Australian cider producers.

A further step will be to develop a Go-To-Market strategy and a ‘toolkit’ to assist producers to understand prospective export markets and navigate the rules and complexities associated with exporting to those markets.

The Australian wine sector has developed an international reputation and exports 61 per cent of its production.

The aim is to achieve growth through building export markets for the cider industry as well.

The program is designed to increase the number of producers exporting from 7 to 20, and increase export revenue from $16.5m to $20m by 2019-20.


Magners Apple Cider – the secret ingredient for mop sauce

Mop sauce is a barbeque basting method that keeps meat moist while cooking on the grill. The quality of sauce ingredients will determine the flavour and complexity of your barbeque; and Magners Cider can help make a good sauce.

Magners Original Apple Cider was voted Australia’s best cider, taking out the Best in Show award at the 2017 Australian Cider Awards.

A mop sauce is the perfect balance of heat and sweet, and since a large quantity is ‘mopped’ onto your meat while cooking, you don’t need to baste as often. Mop sauce adds a smokey flavour and keeps your meat from drying out. Apple cider provides the key tartness and balances out the sweetness of any recipe.

Magners Original Apple Cider uses 17 varieties of apples, waiting until they drop before pressing and filtering them in the traditional way. Stuart Boag, the brand’s Australian marketing manager says, “We take time to ferment the cider and even more time to let it mature, up to 2 years in fact, tasting it along the way”.

As well as the top honour for Best in Show, Magners Original Apple Cider also picked up Best New World Cider and Best International Cider or Perry.

With the recent packaging update, the brand also has an exciting and appealing new look to match the quality of the cider itself.

Magners Cider is distributed in Australia exclusively by Coca-Cola Amatil thanks to an agreement with brand owner C&C Group, which covers Magners Original (330ml and 568ml bottles and draught), and Magners Blonde (330ml). Magners can also be found in all major alcohol retailers.

Magners voted best cider in Australia

Magners Original Apple has been voted Australia’s best cider, winning ‘Best in Show’ at the 2017 Australian Cider Awards. As well as the top honour, Magners Original Apple also won Best New World Cider and Best International Cider.

This year saw the largest ever field of entries for these prestigious awards, with 250 local and international ciders taking part. Honoured at a gala dinner in Melbourne, the ‘Best in Show’ award came despite stiff competition from a host of new craft entrants to the fast-emerging cider category.

In recognition, the judges said that Magners Original Apple, which is made by C&C Group, was awarded the top prize because “it displayed a perfect balance of sugar, tannin and overall complexity combined with toasty, savoury, creamy notes – the ‘wow’ factor that helped this product rise to the top”.

Jason Ash, Chief Marketing Officer, C&C Group plc, commented: “We’re delighted to win ‘Best in Show’ at the 2017 Australian Cider Awards. This is international recognition for a cider that proudly adheres to the traditional methods employed since it was founded in 1935. Magners is made using 17 varieties of apples, many grown amongst our 150 acres of orchards and delivered directly to the cidery in Clonmel, Co. Tipperary.

To win such a prestigious award is a great tribute to the Magners team, their dedication and passion for preserving the essence and provenance of the brand, and giving us such a complex yet beautifully balanced and refreshing flavour to enjoy.

Australia is an integral international market for the Group, with sustained strong growth recorded in the last year. We’re excited with the prospects of our distribution agreement with Coca-Cola Amatil, with whom we share this great success”.

With the recent packaging update, Magners also has an exciting and appealing new look to match the quality of the cider itself. Magners Cider is distributed in Australia exclusively for C&C by Coca-Cola Amatil, including Magners Original (330ml and 568ml bottles and draught), Magners Pear (568ml bottles) and Magners Blonde (330ml).



Celebrating 10 years of craft beers

The Canberra Craft Beer & Cider Festival, taking place on Saturday 18 March, is set celebrate its 10th anniversary.

Running from 11am – 6pm in the grounds of the heritage Mercure Canberra, the event will feature breweries from across Australia along with live bands, food, entertainment and kids’ activities.

The festival is recommended for all beer and cider enthusiasts – from beginners to budding craft brewers. Over 100 beers and ciders will be available for tasting and visitors will be able to take part in beer/cider food matching sessions, hear guest speakers, and meet the brewers.

Breweries exhibiting will include the multi-award winning Sydney Brewery, Thatchers, Little Creatures, Dad and Dave’s Brewing, Stone Dog Meadery, Yenda, Hope Estate Beer Co and many others from across Australia.

This year, the Festival will help raise funds for ACT Cancer Support, a locally based organisation that currently provides support for 950 patients.

Passionfruit Pink Lady – Cheeky Rascal Cider

Product Name: Passionfruit Pink Lady
Product Manufacturer: Rebello
Launch date (must be in the last 3 months to be eligible): new product labelling in last few months
Ingredients (as listed on the packaging): Pink Lady Apple Juice (Fermented), Fermented Passion Fruit
Cane sugar, Sulphites
Shelf Life: 18 months
Packaging: 500mL amber bottles in 15 bottles per case
Country of origin: Australia
Brand Website:
Describe the product: Made with Victorian grown pink lady apples and real passionfruit, Passionfruit Pink Lady was created as a limited edition range to the Cheeky Rascal Cider family on the back of Cheeky Rascal’s loyal followers who it canvassed asking them to identify fruits they’d like to see blended with cider.