Artificial sweetener market grows with popularity of low-calorie foods

Growing consumption of low-calorie food varieties, diet carbonated soft drinks, and sugar substitutes have been cited as key growth levers of the artificial sweetener market, Fact.MR reports.

A study of global market insights tracked the broader trends of the market, while focusing specifically on high-intensity artificial sweeteners.

The market value is estimated to approach more than $2.4 million by the end of 2018, taking a positive leap from $2.3m in 2017.

A combination of evolving dietary patterns to reduce obesity and significant shift in consumption preferences are predicted to be responsible for spurring the adoption of high intensity artificial sweetener.

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The rising preferences for low calorie content and minimal compromises with taste attributes is predominantly spurring sales of aspartame.

As per the research, the consumption of high intensity artificial sweetener in powdered form is likely to be an all-time-high, consumption in the form of tablets is witnessing impressive growth.

The study estimates that beverage, with burgeoning popularity of low calorie drinks, remains the largest and most promising end user application, with an estimated valuation of more than $1.3m by the end of 2018.

Bakery and confectionery remain the second-largest end user application segment, with a wide range of products incorporating use of high intensity artificial sweetener as a part of their ingredient base.

In North America and Europe, the consumption of soft drinks, which is a major end user application for high intensity artificial sweetener market, is declining by a considerable rate, Fact.MR indicates.

Significant alterations in consumer sentiments and preferences are one of the major reasons for the population in Western Europe and North America to gradually give up on soft drinks consumption.

Consequently, the demand for artificial sweetener is also witnessing a downturn in these regions.

The Middle East and Africa maintain a promising growth in the high intensity artificial sweetener market.

With health and wellness concerns swelling at a meteoric pace in the region in the light of upswing in obesity rates, a broad category of health enthusiasts is encouraging an influx of new and effective products in the high intensity artificial sweetener market space.

The study has also identified the adoption of artificial sweetener to be impacted by specific regulations on sugar intake.

Governments are imposing sugar tax and levies, as a part of their attempts to fight obesity, which are likely to bode well for the market growth.

As per the research study, the penetration of high intensity artificial sweetener amid the deep-rooted influence of refined sugar is likely to be challenging and is solely dependent on the performance parameters.