Organisers hail ‘success’ of AUSPACK 2017

AUSPACK 2017 was a record-breaking Sydney show. With the largest space occupied and the biggest display of exhibitors and brands – including the largest contingent of international exhibitors – it also drew the highest visitor numbers to the Sydney Showground, at well over 6,000.

Anne-Marie Mina, Marketing Manager with Exhibition and Trade Fairs (ETF), the organisers of AUSPACK, said, “There were so many elements that went into making this show a resounding success. From Augmented Reality, Virtual Reality and the customer-service robot AMY all creating interactive and engaging visitor experiences, to the product launches that happened right across the show floor, 2017 was one very memorable show.”

Mark Dingley, Chairman of the APPMA which owns AUSPACK, said, “The new awards and Processing Day, held as part of the growing Packaging & Processing Week, were excellent inclusions and added a lot of value for visitors to what was already Australasia’s most innovative event for the packaging and processing industry.

“The inaugural Packaging & Processing Innovation and Design Awards, or PIDAs, recognised companies and individuals who are making a significant difference in their field, and the winners were very warmly received at the gala night and afterwards.

“The highly successful Processing Day – which was a free half-day event – gave attendees the opportunity to hear the latest advanced technologies and developments in the meat-processing industry. Feedback showed attendees found the information valuable, as they also did with the existing and very popular National Technical Forums.”

Among the leading technologies was a world-first from Digital Ink Technologies, which showed its solution that helps growers, wholesalers and supermarkets identify fruit-pick dates and hence fruit freshness. Using UV invisible ink and Digital Ink’s POLYtij printer, growers apply a code or logo, which the wholesaler or retailer can use to identify when the fruit was picked.

AUSPACK 2019 will be held at the Melbourne Convention and Exhibition Centre.

Smart packaging set to feature at AUSPACK 2017

Smart packaging – which encompasses both active and intelligent packaging – is seeing rapid technological advancement on a global scale.

The global market for smart packaging is currently estimated at $5.3 billion and growing at CAGR of 8% for a projected value of $7.8 billion by 2021, according to market analysts Smithers Pira.

Intelligent packaging technologies incorporated or embedded in a pack (like codes and tags) provide a means to access information, check authenticity, monitor product conditions, receive and store data as well as deliver messages to customers, shippers and brand owners.

An important application for Australian manufacturers is proving product provenance and authentication, particularly for those exporting into Asian markets where counterfeiting is rife and where consumers seek assurance that a product is genuinely Australian.

Product identification and inspection expert Matthews Australasia (Stand 56 at AUSPACK 2017) has worked with New Zealand company Trust Codes to provide high-end infant formula processor Camperdown Dairies with a ground-breaking platform to allow Chinese consumers to quickly check the authenticity and provenance of its products using their smart phones.

The system prints each tin of infant milk formula with a unique QR code with human-readable information managed by Matthews’ iDSnet software.

The printed QR code allows consumers to scan and identify the individual product and report its history, among other information.

In another local development, packaging equipment supplier Result Group (Stand 38 at AUSPACK 2017) has partnered with IDlocate, a traceability and anti-counterfeit solutions provider, to deliver a consumer-facing authentication platform which enables unique QR coding systems to be printed on packaging.

By scanning the code with any smartphone or handheld device, consumers have direct access to a range of data in real time — including growing information, ingredient details, promotional offers, export origin and serving suggestions.

Augmented Reality is another exciting technology being used by brands to create engaging and immersive experiences for consumers.

Omniverse Foster Group (Stand 27 at AUSPACK 2017) will be demonstrating advances made to its 3D immersive packaging technology which it introduced at AUSPACK 2015.

The company will showcase how it is taking AR to the next level of digital platforming, enhancing the technology’s ability to bring brands to life.

AUSPACK 2017 will run from 7 – 10 March 2017 at Sydney Showground, Sydney Olympic Park from March 7-10.

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