Research shows that country of origin branding has a direct impact on purchasing behaviours – both here and overseas.
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Australian Made campaign launches in SA
Australian Made, the campaign which promotes Australia’s country of origin certification trademark, is launching in SA.
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Australian Made calls for mandatory country of origin labelling
The Australian Made Campaign has renewed its call for mandatory country of origin labelling across all food products.
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Retailers need better labelling education: A&PA
Apple and Pear Australia has told the country-of-origin inquiry that retailers need better education.
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Australian Made to launch “Get The Australian Advantage” campaign
The Australian Made Campaign is launching an initiative to promote country of origin labelling tomorrow.
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Australian Made campaign announces a new chairman
Glenn Cooper, executive chairman of South Australian icon Coopers Brewery, has been announced as the new chairman of Australian Made campaign.
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Labelling laws are unfair and confusing: Australian Pork
Australian Pork Limited (APL) has presented evidence at the inquiry into country of origin food labelling, saying labelling laws are unfair and confusing to consumers.
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Australian Made gives evidence at country-of-origin labelling inquiry
The Australian Made Campaign appeared before the House of Representatives Standing Committee on Agriculture and Industry in Canberra this morning to give evidence to into its country of origin food labelling inquiry.
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Six mistakes Australian food manufacturers are making
Michael Carp, the founder of baked goods brand Kez’s Kitchen, says local food manufacturers need to reassess their branding and product development if they’re to remain competitive and grow market share.
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Renewed calls for country of origin labelling
Industry groups have called for better product labelling to highlight Australian-produced foods.
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Australian Made Campaign welcomes country-of-origin labelling inquiry
The House of Representatives Agriculture and Industry Committee has announced that it will be conducting an inquiry into country-of-origin labelling for food, a move that has been welcomed by the Australian Made Campaign.
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Australian Made launches new video
The Australian Made campaign has launched a new video explaining its brand’s role in promoting local growers, processors and manufacturers.
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$70m partnership for SPC and Woolworths
A new $70 million partnership between SPC Ardmona and Woolworths has been announced and will see an extra 24,000 tonnes of navy beans, tomatoes and other fruit sourced locally.
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Australian Made CEO confirmed as 2014 Food Magazine Awards guest speaker
Ian Harrison, chief executive of the Australian Made campaign, has been confirmed as the guest speaker for the 2014 Food Magazine Awards, which recognise and reward innovation in the food and beverage manufacturing sector.
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Buy local or lose jobs: Australian Made
The Australian Made campaign is calling upon consumers to buy local or face further job losses in light of the recent announcements from Ford and Holden that they will no longer be manufacturing cars in Australia past 2017.
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Australian Made launches new food and agricultural resources for schools
The Australian Made Campaign in association with Kids Media has launched a new range of resources that are designed to teach school students about farming and food manufacturing.
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Former NFF director elected to Australian Made Campaign Board
Former Chairman of Canegrowers Australia, Alf Cristaudo was elected to the Australian Made Campaign Board of Directors at the organisation’s AGM last month.
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Free Trade Agreements are a concern for local industry: Poll
The third Cirrus Media Industrials poll reveals that industry is concerned about the impact of Free Trade Agreements (FTAs) which the Government is attempting to forge with China, South Korea and Japan.
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Roy Morgan exec joins Australian Made board
The chief executive of Roy Morgan Research, Michele Levine, is the newest member of the Australian Made campaign board.
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Australian Made logo trademarked in South Korea
In what is being described as a major breakthrough for Australian exporters, the Australian Made, Australian Grown logo has been formally trademarked in South Korea.
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