Australian exhibitors showcase wines at festival in Hong Kong

Australia has cemented its position as a highly popular country precinct at the 10th Hong Kong Wine and Dine Festival held on October 25-28.

Wine Australia reports the festival is Hong Kong’s largest consumer-facing event that attracts more than 144,000 attendees.

In its third year at the event, the Australian wine sector introduced festival goers to an enhanced program of fun and educational activities to give them a lasting impression of the country’s wine scene, with support from the Australian government’s $50 million Export and Regional Wine Support Package.

The ‘Australian Wine Made Our Way bar’ featured a diverse line-up of premium wines from 12 regions across Australia –the Adelaide Hills, Barossa Valley, Clare Valley, Eden Valley, Hunter Valley, Langhorne Creek, Margaret River, McLaren Vale, Mornington Peninsula, Riverina, Rutherglen and Tumbarumba.

READ: Australian wine continues to be the flavour of international markets

Two themed wine stalls – the ‘refreshing sparkling, white and rosé booth’ and the ‘rich and bold red booth’ – gave patrons a chance to explore a collection of varieties that are on-trend in Australia and are becoming popular in Hong Kong.

Wine Australia CEO Andreas Clark said for this year’s event, Wine Australia focused on enhancing its presence to have a greater appeal to consumers.

“When they come to the Australia precinct, we want them to enjoy themselves while learning what our great wines have to offer. It’s about creating a lasting impression of our winemakers, our regions and our diverse and premium wines,” said Clark.

The Hong Kong Wine and Dine Festival kicked off a line-up of China-focused activities over the next month, with the China International Import Expo, the Wine Australia China Awards and ProWine China all happening from early-to-mid November.



Australian wine export grants increase to $1.5 million

More wine businesses visiting China and the USA to build their exports will benefit following a 50 per cent increase in funding for the Wine Export Grants program.

The total pool of funding for the Wine Export Grants program has increased to $1.5 million, in recognition of the high demand for the grants.

Wine Export Grants of up to $25,000 are available for small and medium wine producers to reimburse 50 per cent of specific export promotion expenses.

Wine Australia chief executive officer Andreas Clark said the $500,000 boost is welcome news for wine producers.

READ: Australian wine exports to Germany grow by $10 million in one year

“Since the grants opened on 2 January 2018, we’ve approved more than $500,000 of funding for participation in international tradeshows, and a high volume of claims is currently undergoing assessment.

“This funding boost means more support for wine businesses looking to grow their exports, or secure new distribution channels, in the key markets of China and the USA,” said Clark.

The grants are a key component of the Australian government’s $50 million Export and Regional Wine Support Package, which aims to drive demand for wine exports and showcase the nation’s wine tourism.

Administered by Wine Australia, the program invites eligible wine producers in Australia to apply for reimbursement grants of up to $25,000 for 50 per cent of specific export promotion expenses.

Eligible claims include:

  • reimbursement of travel expenses for a single promotional visit to China (including Hong Kong and Macau) and/or the USA
  • the cost of providing free samples of the wine you’re promoting for export
  • participation in trade fairs and in-store promotions, and
  • marketing and advertising.

Each eligible wine producer can only receive the grant once within the duration of the grant program.

The grants are open for applications until May 1, 2020, or until the funds are exhausted.