Backplane Systems Technology is entering its 30th year of service in the industrial technology sector with a bright face and fresh branding—rejuvenating its logo as it celebrate the ways in which the industry has grown, and it has grown with it.
Backplane Systems Technology (BST) was created on the 13th of March, 1989, in response to Australia’s growing demand for custom backplanes in the industrial control and automation sectors. Since that day, it has been an Australian-owned and operated provider of high-quality industrial technology—growing to specialise in the rugged-embedded field.
When it started business in the 80s, its focus was on backplanes, PLCs, and the niche market of systems integrators who were in increasing need of custom solutions. As a small business, BST’s experience in the Australian market has been an exciting one; with its close team, it has been able to form close, long-term connections with its customers and suppliers, while still reacting quickly to changes in the market and to newly introduced technologies. The industrial-grade computer age introduced x86 platforms, which led to the development of the smaller, faster, and more rugged PCs of today that have entered the market in tandem with the driving force of mobile applications.
Demand has grown worldwide for artificial intelligence-based solutions like autonomous vehicles, machine vision, and autonomous driving, and BST is proud to say that over the past 30 years, it has consistently been able to meet the changing demands of the industry and overcome whatever troubles have drifted its way. Its specialties have expanded with the industry’s growth, and now include rugged-embedded mobile computing.
The BST website was created with its product range in mind as a database system. While this was effective on the back-end for managing its goods, BST would be the first to admit this was an unwieldy solution and recognise that as a reflection of our dedication to customer connections and ease of use, and of its ability to keep up with this ever-developing industry, it must be updated. As such, with its new branding also comes its new website, geared towards customers.
Having reached this milestone, it is now looking forward to a future in which BST doubles down on its customer focus, utilising its unique product range to help the Australian businesses who rely on BST and its for their own work in Australia and expanding into the world market. Because it deals directly with manufacturers and the design engineers who craft the components of its custom systems, BST isn’t just a reseller — it has the technical and design support available to assist customers at every level. It is this customer support focus that it has dedicated itself to with its new branding, in 2019 and all the coming years beyond.