Demand for decaf on the rise

The demand for easily prepared and specialty coffee, including decaf is rapidly increasing.

Pod Pack Australia operations manager Martin French said “The trend in Australasia is following the big trend in the US, where decaf accounts for close to 20 percent of sales.”

“While we are not near that level yet, we are seeing a strong and rising demand for our wholesale and retail customers who appreciate that traditional grinding on demand can result in costly waste, extra grinders and stale product in specialty lines,” French said.

Pod Pack Australia has more than tripled the capacity of its manufacturing plant in Silverwater to cater for the demand.

The newly expanded plant is now home to three process and packaging machines, each capable of producing between 100kg to several tonnes of pods.

Aside from the rise in demand, climate change may soon have an impact on the price of coffee beans.

Brazil, responsible for production of one-third of the world’s coffee beans has been experiencing abnormally hot and dry weather conditions, causing a loss between three and 30 percent of coffee bean crops.

According to the Wall Street Journal, the losses have seen a 55 percent increase in the cost of Arabica coffee.


RAUCH juice

Product name: RAUCH

Product manufacturer: Rauch Group

Ingredients: (RAUCH ACE juice ingredients) Minimum 30% Orange, Carrot, Lemon Juice, citric acid, aroma, Vitamins (C, E) and provitamin A.

Shelf life: The estimated shelf life for Rauch is from 8 to 11 months depending on the flavour and production date. However, when opened the juice opened / seal broken – it' like any perishable product.

Packaging: 200 ml glass bottle OR 1L Tetra pack

Product manager: Bruno Fine Foods & Distribution

Brand website:

What the company says
RAUCH has recently launched 200ml glass range of premium juice and nectars in the Australian market. A majority of the juices are 100 percent fruit with no added sugar, RAUCH aims to offer as many varieties as possible. Every RAUCH bottle with a 100 percent seal indicates that there is 100 percent fruit in the bottle, nothing else.

RAUCH juice is currently available in Pineapple, Apple, Orange, ACE (orange, carrot and lemon), Strawberry and Tomato. The nectar variety includes Apricot, Pear and Peach. The refreshing taste of RAUCH will satisfy fruity cravings and serves as the perfect base for both mocktails and cocktails.

RAUCH offers a family of beverages, the fruits are picked at their most vital stage ensuring that the juices are packed with vitamins and mineral nutrients. Founded in 1919, RAUCH is an Austrian family business and one of the leading juice companies in Europe, satisfying the thirst for fruit in over 100 countries. The success of RAUCH relies on extensive quality control, respecting the most important asset – the fruit. RAUCH is one of the few enterprises that carry out the entire processing from the fruit to the packaging, which positions them as global leaders in the competitive fruit juice industry.

From nature, for people – RAUCH products stand for healthy enjoyment and refreshment. RAUCH 200ml glass juices and nectars is available selected cafes and retail outlets.


Vegemite launches energy drink…or does it?

Vegemite has gotten into the spirit of things this April Fools’ Day, tricking consumers into believing it had launched an energy drink product.

Announced on Facebook, the post reads “Start your day with our NEW Vegemite iDRINK 2.1 energy drink! Will you swap your Vegemite toast for this when you’re on the go?”

The post pokes fun at the failure of Vegemite’s ‘iSNACK 2.0’ launch in 2009, the original name of its ‘cheesybite’ product.

After a significant consumer backlash, Kraft announced it would change the name just four days after release, admitting Australians “just don’t like the name.”

Jars of Vegemite iSNACK 2.0 are now being sold on eBay for up to $50.


Chinese wine market dries

Australian winemakers are feeling the pinch of Beijing’s anti-corruption and austerity program as China’s demand for luxury goods runs dry.

Pernod Ricard, owner of Jacob’s Creek, the second biggest imported label into China has warned that beverage sales have been flat since the Lunar New Year.

According to the Sydney Morning Herald, Australian winemakers may have to wait until 2015 to see growth again in the Chinese market.

The austerity program has seen deputies and staff discouraged from exchanging gifts and the barring of expensive food, alcohol and other beverages from buffet tables at Parliamentary meetings.

The drop in market interest is felt by winemakers across the industry.

Treasury Wine Estates (TWE) recorded an 18 percent drop in the volume of wine sold in Asia due to China’s decrease in demand, a category decline in Singapore, and a change in Thailand’s alcohol tax.

TWE has responded to the drop in demand by saying they will stop supplying a number of luxury wines to China, and instead shift supply into other Asian markets.

Managing director of Clare Valley winemaker Taylors does not see the Chinese market improving for the next 12 months.

“I'm hearing reports of a lot of stock still in the market,'' Mitchell Taylor said. ''And I'm also hearing some of the restaurants and the on-premises venues are not as full as they previously had been.''

It’s not all bad news for winemakers, with Australian cellar sales of Pernod Ricard’s Mumm Cordon Rouge champagne increasing sixfold above the rest of the market.

Over the past financial year, the French champagne brand has surged 83 percent in in value terms, in contrast to the rest of the Australian market which has grown at a rate of 12 percent.

In response to market research, the popular winemaker has also recently redesigned its Jacobs Creek brand.

The research uncovered that most consumers did not know that Jacob’s Creek was a real place.

The redesign aims to correct these assumptions, and assert Jacob’s Creek as being founded by a family of winemakers and a family of grape growers.

These elements are represented in the new logo, which features a river flowing through a wine glass, cradled by vine leaves.


Soft drink tax a “bad policy”: Beverages Council

CEO of the Australian Beverages Council, Geoff Parker, spoke at last week’s ausdrinks Conference, questioning the effectiveness of a soft drink tax in curbing Australia’s obesity problem.

Parker cited an academic study, Non-linear effects of soda taxes on consumption and weight outcome, published in the US publication Health Economics, which suggests that a tax on soft drinks can lead to increased caloric intake. The study found that a one percentage point increase in the soft drink tax rate actually increased total caloric intake by 27.7 calories per adult per day, because when a tax is imposed, often people shift consumption to other food and beverages, which can therefore increase their daily caloric intake.

“Time and time again, analysis of a sugar tax has shown the proposal to be bad policy,” Parker said.

“The Henry Tax Review rejected the idea and the failure of similar taxes overseas has shown such a tax does little to change consumer behaviour, and now this. The conclusion of this US study specifically calls into question the assumptions that supporters of large soft drink taxes make on its likely impacts on population weight.”

Parker said taxes don’t teach healthy lifestyles and that in order to become a healthier country, Australia needs to focus on improving education about exercise and healthy eating. He added that the non-alcoholic beverages industry recognises it has a role to play in addressing obesity in Australia, listing the following actions the industry has taken over recent years:

  • not marketed regular kilojoule products to children under 12
  • reformulated products to offer low and no-sugar varieties
  • voluntarily displayed kilojoule information on the front of labels; and
  • has restricted sales of regular kilojoule soft drinks in schools.

“As an industry, we are continually working together to innovate, reformulate and look to the future for solutions to issues affecting both manufacturers and consumers,” Parker said.

“When you look down the supermarket aisle you notice, more so than any other category, beverages are unique in providing both regular and low-kilojoule options. And what you’ll see when you read the news is that soft drinks have become a soft target for health campaigners. We know singling out just one product is not going to solve the problem of obesity.”


Man injured in lift fall at NZ brewery

A man has been rushed to hospital in a serious condition after falling down a lift shaft at Dunedin’s Speight’s brewery.

According to, the man, a subcontractor for lift company, Kone, fell at around 9.10 this morning and had to be rescued by emergency services before being transported to hospital.

Dunedin organiser of the Service and Food Workers Union, Steven Briggs, said he isn’t aware of any safety issues at the brewery.

"This is the first time something like this has come up. Each time I've been visiting members at the plant they've been most careful."

A Speight’s spokesperson said the lift, located in the older part of the brewery, has been decommissioned.

An investigation into the incident has been commenced by Speight’s and Worksafe NZ.


Carlton Draught celebrates 150 years with new campaign

The Carlton Brewery (CUB) and its popular Draught product are celebrating their 150 year anniversary and have created a year-long campaign encouraging consumers to head to their local pub.

The campaign, Amber Jubilee, commenced on 27 March, and as part of the launch, representatives from Carlton & United Breweries, together with one of Australia’s most influential publicans, Matt Mullins from Sand Hill Road, as well as hospitality industry bodies came together to share a beer and discuss the future of the front bar of Australian pubs.

Matt Mullins, whose venues include the iconic Bridge Hotel and Prahran Hotel said, “For two centuries, pubs have played a central role in the life of every Australian community. While pubs are facing a lot of challenges, CUB’s latest insights show almost a third of people say catching up with close friends and mates nights out are the main reasons for heading into a pub, and it’s the people and the atmosphere that keep this constant.”

Carlton Draught is now calling for Australians to get involved in the campaign by sharing memorable moments between mates in pubs. It’s asking drinkers and publicans to submit their best pub stories and the top 150 of these will be immortalised on commemorative plaques in pubs across Australia.

Later this year, Carlton Draught will be releasing a limited edition heritage brew to be available in selected pubs nationwide and will be throwing public events in nominated pubs across the country

Publicans and pub-goes can register their best stories via


Four Pillars takes gold at international spirits competition

Victorian small batch gin distillery, Four Pillars has won a Double Gold at the prestigious San Francisco World Spirits Competition 2014 for its Modern Australian Rare Dry Gin.

The judges hailed from the US and abroad, consisting of Master Sommeliers and renowned spirits experts with the competition itself attracting more than 1,400 entrants, including 92 of the world’s finest gins.

Four Pillars claimed one of the nine Double Golds that were awarded in the gin category, a significant achievement considering that the spirit was released barely six months ago.

Four Pillars distiller and partner, Cam Mackenzie, is said to be ‘over the moon’ with the result as the San Francisco World Spirits Competition marks the first time that the gin has entered an international competition.

Since its launch last year, Four Pillars has been embraced by gin lovers across Australia and currently graces the top shelf of some of the nation’s best bars and restaurants including Attica, Quay and Momofuku Seiobo.

Later this year, the distillery plans to release a barrel-aged gin as well as a Navy Strength gin for those who prefer a slightly stronger drop.

Four Pillars is crafted using 10 botanicals: Juniper berries, cardamom pods, coriander seeds, cinnamon, lavender, angelica, star anise, Tasmanian pepper berry leaf, lemon myrtle and whole fresh oranges, resulting in a smooth and complex spirit at 41.8 percent alcohol.


Thirst for champagne continues: export figures

Last year, Australia imported more than six million bottles of champagne, a rise of 1.4 percent, which makes Australia the sixth largest export market in the world.

To be exact, Australia imported 6,023,165 bottles in 2013, behind Belgium – the fifth largest export market – which imported 9,525,304 (a rise of 14.15 percent) bottles.

The Comite Champagne figures show that 304 million bottles were shipped in 2013, a decrease in volume of 1.5 percent compared to 2012, however this is seen as a satisfactory result considering the difficult economic environment in Champagne’s main European markets.

Shipments to France fell by 2.3 percent and 3.4 percent to the European Union, but continued to increase (by 3.2 percent) to the rest of the world.

Champagne: top 10 export markets

  1. UK
  2. USA
  3. Germany
  4. Japan
  5. Belgium
  6. Australia
  7. Italy
  8. Switzerland
  9. Spain
  10. Sweden

The Comite Champagne is the trade association that represents the interests of independent Champagne producers (vignerons) and Champagne Houses.


Consumers say Aldi offers best value for alcohol, Roy Morgan

New research from market research giant Roy Morgan, has revealed that consumers believe that ALDI offers the ‘best value for money’ when it comes to alcohol, placing it above heavy hitting competitors such as Dan Murphy’s, 1st Choice and BWS.

According to the research, almost three quarters (74 percent) of consumers that frequently purchased alcohol from ALDI believed that the discount supermarket offered ‘the best value’.

Although Dan Murphy’s was a close second by coming in only two percentage points behind Aldi at 72 percent, 1st Choice came in 11 percentage points behind in third place at 63 percent – representing a significant drop in perceived value – while IGA liquor staggered far behind at 27 percent and BWS at 25 percent.

Woolworths Liquor and Liquorland fell right to the bottom of the scale at 22 percent and 19 percent respectively.

“Large-format liquor stores Dan Murphy’s and First Choice are both extremely competitive on price, with large advertising budgets, particularly for print media and catalogues promoting bulk discounted alcohol,” said Warren Reid – Group Account Director, Roy Morgan Research.

“Despite also investing heavily in catalogues, Liquorland and Woolworths Liquor stores don’t discount to the same extent, and consequently, their customers don’t associate them as closely with value for money. Generally located next to their respective supermarkets, Liquorland and Woolworths Liquor are all about convenience."

Reid says that consumers’ association with value at German supermarket chain ALDI is nothing new, noting that consumers who regularly shop there deem it to be better value than customers of other supermarkets. Reid also points out that ALDI’s alcohol range is within the supermarket itself, making alcohol shopping easier and more convenient.

“With most liquor retailers (including ALDI) now selling online, it will be interesting to monitor any changes in customer attitudes, and whether ALDI’s relatively recent online presence affects its reputation as ‘best value’. What is already certain, though, is that both Coles and Woolworths are facing some fierce competition from ALDI,” he said.


Coke in hot water over management pay proposal

Atlanta based beverage giant, Coca-Cola has attracted criticism from investment fund, Wintergreen Advisers for its new pay proposal for management, stating that it was ‘unfathomable’ in light of the company’s slowing growth.

Chief executive of Wintergreen Advisers, David Winters said that the proposed equity plan would transfer around $US13 billion to management over the next four years based on the current stock price and Coca-Cola’s plan to issue a split-adjusted 340 million in shares to employees, The Mercury reports.

"No matter how well a management team performs, it is unfathomable that they would require such astronomical sums of money to provide motivation," Winters wrote in a letter to Coca-Cola’s board members.

Winters believes that the proposal would give shareholders a ‘raw deal’ and has encouraged American billionare investor, Warren Buffett to vote against the plan at Coca-Cola annual meeting on 23 April.

Coca-Cola has since released a statement, saying that Winter’s comment were ‘misinformed’ and that the proposal was consistent with its past practices and that management would need to meet high performance targets in order to receive the full entitlement.


Sanitarium releases fibre rich breakfast drink

Sanitarium Health and Wellbeing has created a new milk alternative which is said to provide consumers with one third of their daily fibre intake in each 250ml serve.

The drink is a blend of milk, almonds and plant fibres, offering a nutty flavour that boasts a high level of both insoluble and solute fibre.

Sanitarium’s general manager for marketing, Daniel Derrick said that the beverage was created in response to market research (Newspoll) which found that one fifth of the population believed that they were not getting enough fibre.

“We want to provide an easy option for Australian’s to get the fibre they need and feel the benefits of this essential nutrient,” said Derrick.

Zoe bingley-Pullin, nutritionist, chef and FibreStart spokesperson said that FibreStart provides the perfect solution for consumers that are looking to up their fibre intake.

“Unlike some other high-fibre products, (FibreStart) tastes great and is super-convenient – you can drink it from a glass like milk, pour some on your favourite cereal or even add in to a fruit smoothie,” she said.

“FibreStart is also low in fat, and is an excellent source of dietary fibre. Our bodies need insoluble and soluble fibre, and this new product contains both; insoluble fibre which helps keep things moving, plus soluble fibre which helps nourish your digestive system.”

Sanitarium FibreStart is available nationwide in 1L cartons.


Mineral water, mixers on the rise, soft drink consumption declines

According to a recent Roy Morgan report, soft drink consumption among Australians over an average seven day period has declined from 56 to 49 percent over the past five years.

Between January 2009 and December 2013 consumption of unflavoured sparkling mineral water increased from seven to eight percent.

Those beverages Roy Morgan labels as ‘mixer’ drinks, including tonic water and dry ginger ale, gained momentum over the same period, with consumption increasing from 10 percent to 12 percent.

While overall soft drinks such as cola and lemonade are consumed by a higher portion of the population, the statistics point to the rise of healthier carbonated beverage options over conventional soft drinks.

Angela Smith the group account director – consumer products at Roy Morgan Research said: “As consumer preferences shift away from sugar-laden soft drinks such as colas and lemonades, and towards other ‘healthier’, more ‘natural’ sparkling beverages, we’ve seen increased marketing activity in this segment, from Liptons’ recently launched sparkling iced teas to Scarlett Johansson’s appointment as the global brand ambassador for Sodastream.”

The report uncovered these healthier options are particularly popular among baby boomers, or Australians aged between 54 and 68.

Sixteen percent chose mixers, meanwhile 10 percent opted for unflavoured sparkling mineral water in an average seven day period, which is above the national average.

Those aged 68 and older are also fans – 17 percent drank mixers over the same period, meanwhile seven percent prefer sparkling mineral water.

As expected, generations Y and Z were found to be more likely to drink conventional soft drinks; however Smith notes consumption is gradually declining.

“While younger Australians aren’t quite as keen on unflavoured sparkling mineral water and mixers as their older counterparts, the overall move to these drinks is changing the nature of the non-alcoholic beverage market.

“Not only are we moving gradually away from soft drinks, but fewer of us are drinking fruit juices, energy drinks and sports/health drinks than we were five years ago too. It seems our tastes are slowly but surely evolving towards ‘lighter,’ less heavily flavoured beverages,” she said. 

Sparkling mineral water and mixers drunk in last seven days by Australian generations

Source: Roy Morgan Single Source (Australia), January 2009- December 2013, Average Annual n=19,298.

Sullivan’s Cove crowned world’s best single malt whisky

Tasmanian small batch distillery, Sullivan’s Cove has taken out the award for the world’s best single malt at the World Whiskies Award, held in London last week.

Sullivan’s Cove’s French Oak Cask single malt whisky beat high profile entrants The Glenlivet, Bunnahabain, and Japanese Yamazaki for the award, which is considered to be the most prestigious in the world for whisky producers.  

Although the distillery is highly regarded in Australia as producing excellent drams, Patrick Maguire, manager and part-owner of Sullivan’s Cove said that it was an honour to be recognised on the global stage, SMH reports.

“It's the big one, there are a few big ones in the world such as the Jim Murray Whisky Bible and Liquid Gold awards, but the World Whiskies Award is it, that's the one everybody wants," Maguire told SMH.

"We've won Australia's best, Australasia's best and southern hemisphere's best in the past but to win the overall best whisky globally is incredible stuff.

"It'll really put Sullivan's Cove and Australian whisky on the world map, there'll be a lot of promotion of this in places like Britain and France, so it will really put us on top of the whisky tree."

The judges praised the winning drop for its ‘light peppery and intriguing’ taste, noting that the whisky was simple and not overly processed – which according to Maguire, is something that the larger distilleries have a tendency to do.

"The process of getting it into the bottle is something we do in a slow, old-fashioned way that retains all the natural flavours, colours and the viscosity of the whisky, and that's something the judges don't get the chance to taste all the time.

"With our whiskies, they are that old-fashioned style so that when the judges taste them they do tend to stand out, and that's why we've been consistently winning these awards.

"We're going to stick to our guns and continue on with the old-fashioned hand-bottling way that we do."


Winemaking Tasmania up for sale

Established by award winning winemaker Julian Alcorso in 2001, Winemaking Tasmania has now been placed on the market, providing the opportunity for ‘new blood’ to enter the market.

The specialist contracting and winemaking service has expanded to include a full range of mobile and contract services, becoming an important player in the Tasmanian wine scene.

Chairman of the company, John Young said that as the Tasmanian wine industry is experiencing such strong growth – at an average of 11 percent per annum – it is the perfect time to develop a fresh approach with new investors, The Weekly Times reports.

“Winemaking Tasmania has experienced enormous growth since it began. However, it is now poised for the next vital stage in its development, which the directors believe might best be done with the injection of new capital and new blood,’’ he said.

Young also believes that the business is well positioned to break into the export market considering the wines made by the company consistently win a significant number of medals at the Tasmanian Wine Show each year.

Expressions of interest are being accepted up until April 30.


Australia’s love affair with cellar doors continues to ripen

A study by the University of South Australia has found that Australians love visiting cellar doors, and that they are likely to return within 12 months following a positive experience.

The study which was conducted nationwide, surveyed 3,600 cellar door visitors and examined how cellar doors at Australian wineries influence consumers’ wine-buying behaviour, both during and after a visit.

 “The majority of visitors (53 per cent) said that they would visit the same cellar door again within the next 12 months and, given that only 40 per cent of the cohort had visited the cellar door before, this is a positive indicator of a growing base of loyal visitors,” said research project leader Professor Johan Bruwer.

“They rated the most important factors for their enjoyment of a winery visit as the wine (87 per cent), the scenery/natural environment (78 per cent) and the local food (58 per cent).

“Interestingly, about 75 per cent of visitors bought wine at the cellar door which they selected mostly to take home and enjoy.”

The study found that the typical cellar door visitor is female, highly educated and most likely from an Australian capital city. The study also revealed that the majority of cellar door patrons were Australian, with only six percent recorded as overseas visitors.

“Not only are most of the visitors local, they are also influenced to attend wineries by their own local knowledge and knowledge of the winery brand, with 46 per cent of those surveyed saying word-of-mouth recommendation or informal sources influenced their choice of winery to visit,” said Bruwer.


Mother energy drink enters morning market with Revive [video]

Coca Cola’s Mother energy drink has launched a morning occasion beverage, Mother Revive, allowing the brand to offer consumers “a range of energy drinks choices for any time of the day.”

Mother Revive comes in a lemon lime flavour and comprises added caffeine, tea and yerba mate, a traditional South American herb.

Pamela Wyatt, Mother marketing manager, said “Mother Revive provides Aussies with a wakeup call for the mornings when they are most in need a lift … With the arrival of Mother Revive, we now offer Aussies a range of energy drinks choices for any time of the day.

“We have seen large growth in the morning energy segment in similar markets like the US and are encouraged by its potential locally,” she said.

The launch is being supported by a multi-million dollar marketing campaign, running from 9 March to late April, and will include a new TV, cinema, radio, mobile, digital and out-of-home creative including bus shelters, train station cross tracks, sampling activity and point-of-sale.

Mother Revive will be available in four pack sizes: 250mL, 500mL, 4 x 250mL and 4 x 500mL.



China wants a story, not just a fine Australian wine

As the Chinese middle class increases its taste for Australian wine, they too are becoming more interested in the regions from where it is made according to Shanghai based Wine Australia representative, Jessie Qian.

"(Chinese) Consumers used to think that all Australian wine was the same, but now they have a sense of the different regions – cool and warm for instance,”Qian told ABC News.

"There's probably one region in each state that's quite well known in China's big cities, Margaret River in WA, the Barossa in SA for example."

Wine Australia is currently hosting a tour through a number of key South Australian wine regions for Chinese wine professionals. Chinese wine writer, O Koo echoed Qian’s comments stating that as the Nation’s middle class increases their wine intake, they are also becoming increasingly curious as to the region in which the vintage is made.

Qian says that communicating a story about people, culture and landscape of the different wine regions is key to its success in the Chinese market.

"It's not about the technical aspects of any vintage – we love to talk about the winemaker and see their environment," he said.

The growing Chinese middle class has been heralded as a key market for premium quality commodities such as wine and dairy. The National Australia Bank last year released a report stating that exports of Australian wine into the Chinese market is set to rise by 50 percent within the next three years, and that Australia needs to focus on producing wines for the premium end of the market in order to successfully capitalise on the boom.


Hoax: water to wine product a PR stunt

The Miracle Machine, a product which claimed to convert water into wine in just three days, generating significant interest around the world, has been exposed as a PR stunt.

Last week Food magazine reported on the US' Miracle Machine which claimed to be capable of making a number of different styles of wine including chardonnay and cabernet sauvignon for as little as two US dollars per bottle; all it required was a sachet of ingredients, and claims to allow users to monitor the progress of the fermentation process via a smartphone app.

"Just like the Bible miracle, it literally turns water into wine, with just the addition of a few ingredients in a fraction of the time and cost it would normally take," said Kevin Boyer, who together with Philip James (both from CustomVine) announced the product’s release.

It’s since been revealed, however, that the machine is a hoax.

“The disruptive program concept was initiated as a pro-bono campaign to support not-for-profit ‘Wine to Water’, an organisation that provides people around the world with access to clean water, one of life’s basic necessities,” the press release announcing the hoax reads.

“In just under two weeks, the Miracle Machine went viral with over 500 million media impressions as more than 200,000 people watched the Miracle Machine video, nearly 600 media outlets around the world covered the story, 6,000 people tweeted about it, and 7,000 people signed up for a potential crowd-funding platform to invest in the faux machine.”

Wine to Water is asking fans of the Miracle Machine concept to turn their attention to the charity and purchase a commemorative bottle of Miracle Machine Wine.

One of the first (if not the first) journalist to report on the Miracle Machine, Alyson Shontell from Business Insider, explains how she was misled and details conversations she had with Philip James in this article.


Taylors Wines wins big in China

Clare Valley winery, Taylors Wines, has won the Australian Wine of the Year Trophy at the China Wine and Spirits Best Value Awards, for its 2010 Promised Land Shiraz Cabernet.

Following on from its 2013 Australian Wine Producer of the Year title at the same show, the winery this year took home 12 awards, including three Double Gold and six Gold medals across its Promised Land and Estate ranges.

Australian wineries dominated the 2014 competition, winning a total of 351 medals, ahead of Italy (139 medals) and Portugal (96 medals).

Taylors Wines managing director Mitchell Taylor said it was a significant coup for Australian wine producers to be recognised in such an important market.

“With a burgeoning middle class, China is now the biggest consumer of red wine in the world and holds real potential for Australian winemakers,” he said.

“Building our reputation in the Chinese market has been an important part of our company strategy for many years. Achieving great success at prestigious competitions such as the China Wine and Spirits Best Value Awards goes a long way towards realising this.”

Proving China’s growing appetite for top quality drops, Taylors Wines’ Visionary Cabarnet Sauvignon 2009 is packaged in a commemorative six litre bottle and sells for $5,000. Four of the 10 bottles produced have been snapped up by wine connoisseurs in China.

You can catch up on other recent wins by Taylors Wines here, here and here.

Last year Mitchell Taylor, who is chairman of the Australia’s First Families of Wine organisation, went to China with a number of other wine industry figures as part of a marketing co-operative to share the story of Australian wines to the Chinese market.