Karen Martini Granola

This new granola, created by chef and food personality Karen Martini, is available in two varieties to suit the whole household.

Karen Martini Granola is made from premium ingredients including whole grain oats, nuts, seeds and dried fruit and is available in two flavours: Cranberry, Almond & Dates and Crunchy Seed & Nuts with a hint coconut and honey.

The Cranberry, Almond & Date Granola is packed full of crunchy almonds, juicy, sweet cranberries and dates, with a hint of cinnamon and zesty orange providing a naturally sweet and indulgent breakfast option.

A fruit-free variety is also available, with the Crunchy Seeds & Nuts Granola boasting whole grain oats, almonds, cashews, pepitas and chia seeds for those who prefer an extra crunch. These ingredients are complemented by coconut, a hint of spice and a dash of honey, resulting in a lovely floral aroma that’s emphasised by a golden, toasted crunch.

The recipes for both granolas were inspired by flavours from Karen Martini’s latest cook book and her desire to create an indulgent breakfast option based on real, whole food ingredients.

“I’ve been making my own versions of granola for years and always pack it full of amazing whole food ingredients. My Karen Martini Granola range has been created in the same way because I wanted it to be as nourishing as it is enjoyable – that’s what good food is all about,” says Karen.

The Karen Martini Granola range provides a delicious and wholesome option for breakfast or a snack and can be enjoyed with milk or yoghurt and fresh fruit or blitzed up in a smoothie for breakfast on-the- go.

New Weet-Bix helps lower cholesterol

Sanitarium Health & Wellbeing has unveiled an Australian-first extension to its iconic Weet- Bix, aimed at supporting the one in three Australian adults needing to manage their cholesterol levels for their heart health.

Labelled Weet-BixM Cholesterol Lowering, it will become the first cereal product in the country to harness plant sterols to effectively reduce cholesterol levels over four weeks with just two biscuits (one serve) consumed daily.

Set to hit major supermarket shelves in Australia this September, the breakfast innovation contains plant sterols, which are clinically proven to reduce LDL (or bad) cholesterol by up to nine per cent in four weeks. The efficacy of Weet-Bix Cholesterol Lowering was verified via a clinical trial involving Australian adults with high cholesterol, conducted in 2016 by a team of researchers at the University of South Australia.

“Weet-Bix has long been a nutritious breakfast staple for millions of Aussies every day and we are now taking it to another level. This new product makes it easier than ever before for Australians to take charge of their heart health,” said Kevin Jackson, CEO – Sanitarium Health & Wellbeing.

“We’re thrilled to be the first breakfast cereal in the country that can make such a direct and positive impact and help Aussies needing to manage their cholesterol, kick start their day in a healthy and enjoyable way.”

Sanitarium’s Weet-Bix Cholesterol Lowering contains 2 grams of plant sterols per serve, the recommended daily intake to reduce cholesterol, alongside a healthy diet and lifestyle, recommended by the Heart Foundation.

Plant sterols are known to naturally lower LDL (bad) cholesterol by reducing the absorption of cholesterol in the digestive system. They are found in a variety of foods like grains, vegetables, fruit, nuts and seeds but only in very small quantities.

Muesli with no added sugars, syrups and oils

MixMyMuesli has officially launched into the market, offering consumers a healthy and convenient breakfast option with 100% no added sugars, syrups and oils.

Frustrated by misleading packaging claims consumers were exposed to on a daily basis, Directors Kris Veleski and Tim Joyce developed the muesli range to fill an obvious gap in the market for a nutritious muesli containing high sources of fibre and no refined sugars.

“We found that many Australian muesli manufacturers were deceiving Australians by promoting trendy ingredients or health slogans on their packaging, despite sugar making up more than 35% of the ingredients in some popular brands. We wanted to create an innovative, delicious muesli that was high in nutrients and offered real health benefits to consumers”, said Managing Director Kris Veleski.

Unlike the majority of muesli brands, these new products contain premium dried fruits, nuts and grains to increase the flavour of the base muesli. The Australian owned and made mueslis are also low in kilojoules, and combine natural, unprocessed and nutrient-dense ingredients.

“Unlike 71% of mueslis that contain added sugar to sweeten their taste, MixMyMuesli has 100% no added sugar across the entire range. The mixes are also low in kilojoules, averaging 1611KJ’s per 100g, which is almost 10% less than the typical muesli in the health food category,” added Director Tim Joyce.

With an average of 5.9g of sugar per serve, MixMyMuesli has been produced using premium dried fruits instead of refined sugar. Research has showed that dried fruits have up to 3.5 times the fibre, vitamins and minerals of fresh fruits, and encompass high amounts of micronutrients and antioxidants.

The range offers seven different mixes for Australian consumers with diverse health needs. The products include Runners Mix, Exotic Low Fat, Goji Berry & Chia Antioxidant, Organic Super Grains, Hi Protein, Café Style Gourmet Muesli and Gluten Free Deluxe.

Herman Brot launches into breakfast cereal market

Herman Brot Protein Muesli launches this week and will be available in three flavours – Peanut Candy, Red Fruits and Chocolate.

According to the company, the highlight of the muesli is the amount of plant protein found in each serve.  Peanut Candy contains 47 per cent protein, Red Fruits contains 44 per cent protein, and Chocolate contains 44 per cent protein.

“In a market where most breakfast cereals have minimal nutritional value, are often full of hidden sugars and promoted to consumers as healthy (using creative and gimmicky marketing techniques); we are proud to once again be launching a staple food with no artificial colours or preservatives, and products that have macros that are very hard to compete with,” said Herman Brot’s Christian Coenen.

“With incredible high protein, low carb and low GI figures – the muesli is suitable for people with Type II diabetes, health & fitness professionals and people wanting to lose weight.  Created using plant protein, the products are also perfect for vegans and vegetarians.”

The muesli will be available in select independent supermarkets and health food stores in SE QLD from today and will roll out into wider QLD, NSW, VIC and SA over the next couple of weeks.  It will also be available online from the HB Direct store from early May.


New Sunsol Oats

Australian cereal brand Sunsol is expanding its popular breakfast offering with the launch of new Sunsol Oats.

Nutritious Sunsol Oats are a good source of fibre, protein, vitamin B1 and contain beta-glucan to help reduce blood cholesterol. As part of a healthy diet low in saturated fat, 3g of beta-glucan is required each day to help lower cholesterol re-absorption.

The new Sunsol Oats varieties also provide consumers a choice of three different textures in firm, medium and soft, as well as quick cooking times to cater to a range of breakfast preferences and busy lifestyles.

Available in convenient 500g packs, the Sunsol Oats varieties have a 12-month shelf life and feature a contemporary upright pack design with the new ‘Australian Grown and Packed’ country of origin labelling. In addition, a shelf-ready carton makes the range easy to merchandise.

Australian owned by Select Harvests, Sunsol offers products that are produced to the highest quality standards. Using a combination of natural ingredients including quality grains, fruits, nuts and seeds, the Sunsol range also includes great tasting and healthy muesli mixes.

Weet-Bix rebrands for Chinese market as popularity grows [VIDEO]

The cereal traditionally enjoyed by ‘Aussie Kids’ is becoming increasingly popular in China and will be rebranded as Nutri-Brex in that market from Mid-November.

The product has been exported to China as Weet-Bix for more than eight years. But, as Sanitarium’s international marketing manager Mark Roper told Food & Beverage Industry News, its placement on popular Chinese TV soap, Ode to Joy, saw a dramatic rise in its sales.

“The leading lady was seen eating Weet-Bix and that caused a lot of interest. A lot of Chinese were very eager to try this great product from down under that they hadn’t heard of before and we saw a big spike in sales following that TV show,” said Roper.

Apart from the name change, Nutri-Brex will be the same as Weet-Bix. Both products will use the same traditional recipe and be made in the same factories in Australia and New Zealand.

The change sees Sanitarium seize on an opportunity to build a strong, distinctive brand for the largest emerging ready-to-eat cereal market in the world, while complying with new trademark restrictions that are now coming into place.

“We’re keen to establish a distinctive and new brand name in the market. We have high hopes to continue our business in China and we really felt that using our new international trade mark Nutri-Brex would be a better strategy for us going forward,” said Roper.

Nutri-Brex will be positioned in China as a healthy and convenient breakfast choice for families, with its strong nutrition credentials and exclusive use of Australian wholegrain wheat in focus.

The launch, which represents Sanitarium’s biggest push into China to date, will be supported by a digitally-focused marketing campaign which also aims to raise awareness among Chinese consumers of the company’s commitment to health and its breakfast legacy in Australia.

Nutri-Brex will be sold in over 1,500 stores nationwide in China and multiple e-commerce channels from mid-November. Currently online sales, predominantly through Sanitarium’s flagship store on Alibaba’s TMall platform, represent more than half of all sales of Sanitarium product in China.

Muesli and muesli bars

Carman’s, the 2016 naming rights partner of the Carman’s Women’s Fun Run, will donate 20 cents to the Breast Cancer Network Australia (BCNA) for every special edition very pink package of Carman’s muesli and muesli bars that is sold.

The limited edition packaging will feature on Carman’s Super Berry Muesli and Super Berry Muesli Bars, made with cranberries, blueberries and goji berries, which will hit supermarket shelves in time for Breast Cancer Awareness Month in October.

Manufacturer: Carman’s

Launch date: 1 October 2016

Ingredients – Super Berry Muesli:

Whole Grain Oats, Fruit10% (Berries [Cranberries 2%, Goji Berries 1%, Blueberries 1%], Currants, Coconut 2%), Nuts 9% (Almonds, Pecans), Seeds 9% (Sunflower Seeds, Sesame Seeds, Pepitas1%), Golden Syrup, Sunflower Oil, Cinnamon.

Ingredients – Super Berry Muesli Bars:

Carman’s Muesli Blend 79% (Whole Grain Oats 47%, Fruit [Berries (Cranberries 4.3%, Goji Berries 2.9%, Blueberries 1.4%), Currants, Coconut 2.9%], Seeds 14% [Pepitas, Sunflower Seeds, Sesame Seeds], Sunflower Oil, Nuts 7% (Almonds, Pecans), Golden Syrup, Oat Flour, Cinnamon), Glucose, Natural Vanilla Flavour.

Both these products are suitable for a vegan diet.

GI RATING 50 = LOW GI (Foods with a low glycaemic index (GI) help control hunger and provide more sustained energy).

Shelf Life: 1 year

Packaging: Box

Country of origin: Australia

Brand Website: www.carmanskitchen.com.au


Kellogg’s launches another cereal killer concept

According to a report in Reuters and stuff.co.nz, breakfast cereal giant Kellogg’s is opening its first US cereal cafe in New York City’s Times Square.

The cafe, which opens next week on July 4, is all part of the Kellogg’s strategy to reinvigorate US cereal sales that have declined as consumers choose healthier foods over sugary breakfast products.

This concept is already in operation in the UK where the Cereal Killer Cafe has two branches in London.

The cafe combines fast-casual dining with cereals with staff members behind a counter laden with myriad toppings like lime zest, thyme and malted milk powder.

Customers receive a buzzer that notifies them when their order is complete.

Once the buzzer goes off, they pick up their order, packaged in a brown paper bag from a red locker together with a 350ml container of milk.

Ancient Grains

Manufacturer Uncle Tobys
Launch June
Ingredients Contains gluten containing ingredients as indicated in bold type.

100% UNCLE TOBYS Wholegrain Rolled Oats.

Made on equipment that also processes products containing other gluten containing ingredients and lupin

Shelf Life 8 months
Packaging Box
Website www.uncletobys.com.au/products/oats/ancient-grains
Description UNCLE TOBYS Ancient Grains is a delicious and healthy blend of 100 per cent Australian grown oats, with added rye, quinoa and puffed millet, giving it a scrumptious nutty taste. Australians can be sure they are getting the nutrition they need from these four ancient grains including fibre and protein. This new, on trend addition to the UNCLE TOBYS range has been awarded a 5 Health Star Rating providing a warming, wholesome breakfast packed with natural oat energy to start the day.

Uncle Tobys Oats Quick Sachet range

Uncle Tobys Oats has introduced a tasty new Quick Sachet range, including Apple & Cinnamon and a Fruit Variety Pack.

The Apple & Cinnamon Quick Sachet offers Australian families an easy option for a healthy and filling breakfast. Ready in just 90 seconds, the oats are cut and rolled slightly finer to produce the same great flavour and nutrition, with less cooking time than traditional loose oats.

Filled with premium whole grain oats and no artificial colours or flavours, Apple & Cinnamon Quick Sachets have been awarded a 4 Health Star Rating, providing a delicious and nutritious breakfast option.

Busy weekends offer opportunities for premium breakfast products

As the fast-paced nature of twenty-first century life continues to change breakfast from an enjoyable pastime to a chore, consumers are increasingly seeking out convenience foods in the morning. While an established trend during the week, it is increasingly creeping into weekend habits.

According to a Canadean survey of packaging executives worldwide, 77% expect high or moderate demand for on-the-go grocery products during weekday mornings, while 63% forecast high or moderate demand during weekend mornings. While the high demand during weekday mornings is to be expected, this study shows that the industry is preparing to take advantage of a surprising opportunity: convenience breakfasts for those who are time-poor at weekends.

As a result, Canadean said it expects more innovative pack formats to be developed for breakfast drinks and smoothies, including dual packs separating liquid and solid contents, and heat-retaining packs to keep indulgent breakfasts warm while on the go.

“Brands built around convenience should consider brand extensions targeting weekend needs, while those built around enjoyment and indulgence should consider diversifying their product portfolios to offer new, more convenient products that still provide something special for weekend consumers,”

Safwan Kotwal, Analyst at Canadean, says: “Focusing purely on weekday breakfast convenience means brands risk leaving money on the table. While consumers’ timetables are arguably more flexible during the weekend, busier social lives are creating a new market for convenient, but at the same time indulgent, weekend breakfast products.

“Convenience purely targeted at busy office workers or busy parents on the school run means brands could be excluding themselves from a potentially very profitable weekend market.”

While convenience is an important consideration for many consumers, indulging and enjoying breakfast on the weekend is something they look forward to. Although high demand on weekday mornings will remain the most important occasion for convenience products, Canadean said it believes brands must not discount weekends as an opportunity.

“Brands built around convenience should consider brand extensions targeting weekend needs, while those built around enjoyment and indulgence should consider diversifying their product portfolios to offer new, more convenient products that still provide something special for weekend consumers,” Kotwal concluded.

Nutri-Grain’s iced coffee-flavoured breakfast cereal

Nutri-Grain and Ice Break have teamed up to produce the first iced coffee-flavoured breakfast cereal.

The 4 Health Star rated Ice Break flavoured Nutri-Grain cereal is available exclusively at Woolworths for a limited time.

“Many time-poor 18-29 year old Aussies struggle in the mornings, wanting to sleep in rather than eat breakfast and get their coffee fix before they have to run out the door to live their unstoppable lives,” Tamara Howe, Marketing Director at Kellogg’s said.

“This new cereal is our solution to their dilemma. By pouring ice cold milk over delicious, crunchy Ice Break flavoured Nutri-Grain cereal, Aussies will get that real coffee taste they crave,” Howe said.

Ice Break flavoured Nutri-Grain is a great addition to Kellogg’s Nutri-Grain range of cereals. These include the new Nutri-Grain Original and three delicious variants of Nutri-Grain Edge Oat Clusters, all of which are rated 4 Health Stars.

“We hope the result will delight both our Nutri-Grain and Ice Break fans – we think it is delicious, but our customers will be the final judges, of course,” Howe continued.

Kellogg’s releases Star Wars-themed cereal range

Kellogg’s Australia has teamed up with Disney and Lucas films to bring Star Wars action to breakfast time with a limited edition range.

The new limited edition cereal is inspired by Star Wars and features some of the favourite characters from across the seven films.

The Star Wars cereal range includes pack art of some of the classic characters and hit shelves in Australia early December, just in time for the new release movie, Star Wars: The Force Awakens, which opens in cinemas nationally on 18 December.

The Star Wars Kellogg’s cereal range will be in store until July 2016 and consists of Star Wars inspired chocolate flavoured wheat and rice stars and moons shapes.

The cereal has a four-star Health Star Rating and is sold exclusively at Woolworths.

Orgran launches gluten-free breakfast cereals

Orgran has expanded its breakfast range with two healthy new cereal options suitable for the whole family.

Orgran’s Quinoa Puffs and Quinoa Flakes are the newest additions to the breakfast cereal range that also have a 4.5-Star health rating, and are gluten, wheat, egg, dairy and yeast free. 

The new cereals are also low in fat and low in sugar and will be available in independent supermarkets and health food stores from September, 2015.