Bulla Dairy utilises Smart Badge technology

Following a successful trial period, Bulla Dairy Foods (Bulla), is the first food manufacturer and installer to roll out wearable contact tracing technology, Smart Badge, across its sites allowing the business to increase contact tracing efforts.

Read more

Bulla introduces ice cream bars and donut ice cream sticks

Bulla Family Dairy has unveiled a taste of nostalgia, in celebration of vintage ice cream parlours and corner shop emporiums, with the launch of its mixed bag of treats for families.

Taking Aussies back to childhood milk bar memories Bulla’s new range includes Milkshake Crunch, Cinnamon Donut ice cream sticks and Creamy Classics Ice Cream Bars.

Andrew Noisette, head of marketing implementation at Bulla, said the company takes great pride in inventing brand-new flavour, texture and taste combinations to excite Aussies, young and old.

“This summer, we’re thrilled to reinvent more classic family favourites, bringing them to life in a range of fun frozen formats. We can’t wait for families to try our new creations,” he said.

  • The latest limited-edition Bulla Crunch variety feature two classic milkshake flavours, with creamy Blue Heaven recently debuting, followed by tangy Pineapple set to launch later this summer. These new flavours will be sure to excite taste buds with a frozen take on an old school favourite. (8pk, $6.80)
  • Reimagining a classic Aussie treat, Cinnamon Donut ice cream sticks feature creamy donut flavoured ice cream, coated in sweet cinnamon flavoured crunchy biscuit pieces. These may not be suitable for the hills hoist donut game, but they will be a winner on taste buds! (6pk, $6.80)
  • Combining real ice cream with a layer of gooey sauce, crunchy peanut or cookie pieces, and finished off with a choc coating, Creamy Classics Ice Cream Bars are available in three delicious flavours, Caramel & Peanut, Cookies & Cream and Vanilla Boysenberry. This ultimate indulgence is the perfect go-to treat. (4pk, $7.99)

    Building on the signature smooth textures and quality ingredients of the Creamy Classics range, Bulla adds further enjoyment to tastebuds with the extension of its Creamy Classics Ice Cream Sandwich range and Frozen Custard with two new flavours.

  • Creamy Classics Ice Cream Sandwich Strawberry Swirl feature real dairy ice cream with a fruity strawberry swirl between two rich choc chip cookies. (4pk, $7.99)
  • Creamy Classics Frozen Custard Hokey Pokey includes a blend of honeycomb pieces swirled through Bulla’s creamy frozen custard, made with free range egg yolks, milk and cream. (1lt, $7.99)

Bulla brings Fairy Bread to its Dairy Foods range

Bulla Dairy Foods has built on the success of their Lamington and Coconut Ice range with the introduction of three new flavour stick ice cream combinations.

The newest ice cream range, including Fairy Bread, Cookies & Cream and Cookie Crumble, aims to provide consumers with fresh milk and cream that they love.

According to Bulla Dairy Foods General Manager Nick Hickford, Bulla is committed to tradition and innovation.

“There is nothing more iconic for Australians than fairy bread. By reinventing this family classic and bringing it to life in a fun frozen format, we’re confident that we’ll be keeping this much loved treat alive for many more generations to come,” Hickford says.

Fairy Bread features vanilla-flavoured ice cream dipped in a white choc coating and covered in colourful sprinkles. Cookies & Cream includes cookie-flavoured ice cream dipped in a white choc coating and covered with chocolate cookie pieces.

Bulla’s new range comes in packs of six and is available in most supermarkets.

Australian Grand Dairy Awards winners rise to the top

19 dairy delicacies from around Australia have been crowned awards at the 2016 Australian Grand Dairy Awards.

Now in its 17th year, the prestigious awards, convened by Dairy Australia, recognised and rewarded Australia's top producers at an exclusive ceremony in Melbourne last night.

From small family owned producers to the well-known supermarket brands, the panel of judges delibrated their way across the cheese, yoghurt, ice cream, milk, butter and dip categories to detemine the two Grand Champion dairy products for 2016.

According to the convener of the Australian Grand Dairy Awards Amanda Menegazzo, Bulla scooped up the dairy Grand Champion title for its Creme Fraiche, which the judges deemed a light, delicate and fresh take on the classic cooking favourite.

"The varied range of this year's winning products shows a real shift in Australia's taste buds, and we're extremely impressed with the diversity of this year's Champions. These awards are the highest accolade for a dairy producer in Australia and the grand final of dairy competitions in the country, recognising the best of the best dairy" Menegazzo said.

Established in 1999, the Australian Grand Dairy Awards are Australia’s most prestigious national dairy awards and the highest accolade for Australian dairy producers.

By looking out for the blue and gold medal on packs, Australians can be sure they’re buying a first class product.

Real dairy flavour at the touch of a button

Bulla Dairy Foods has released an innovative single serve dispensing system for commercial retailers aptly named Bulla Real Dairy Soft.

The system employs simple pod technology to dispense everyone’s favourite Bulla flavours with the touch of a button.

Nick Hickford, General Manager –Marketing and Innovation said, “We’re thrilled to bring this innovative product to market. Over six generations, Bulla has built a reputation for delivering premium quality dairy products. This system enables us to maintain the integrity of Bulla Real Dairy Soft with an advanced delivery system for instant enjoyment”.

The entire Bulla Real Dairy Soft process requires no cleaning and is completely recyclable, enabling users to deliver big flavour with a small environmental footprint.

“The versatility and convenience of this product will provide considerable benefit to our commercial accounts, who are looking for a no fuss and no waste solution,” Hickford continued.

The Bulla Real Dairy Soft pod system has four flavours: Cookies & Cream, Chocolate, Strawberry and Vanilla.

Bulla launches its ‘Unfakeable’ campaign

Bulla Dairy Foods is set to launch a new marketing campaign called ‘Unfakeable’  to showcase the rich history of the band.

Bulla General Manager, Marketing and Innovation Nick Hickford said, “Bulla is steeped in tradition, tied together by the same three Victorian families for six generations. Together, we have the commitment, passion and craftsmanship to continually deliver premium quality dairy products Australian’s known and love.”

The ‘Unfakeable’ campaign is aimed to showcase the rich history of the Bulla brand.

Nick Hickford added,  “Unfakeable is an opportunity for us to shine a light on the legacy our brand has created in the market. You can’t fake 105 years of quality, taste and tradition – you can’t fake what we have.”