Bundaberg Rum creates fund to help struggling companies

Any licensed venue in Australia can now apply for COVID-19 recovery support through iconic Queensland brand Bundaberg Rum’s $11.5 million Raising the Bar fund.

Whether a venue is currently allowed to serve customers on-site; is only operating as a takeaway business; or is temporarily closed due to lockdown restrictions; the fund aims to support the recovery and rebuilding efforts of Australia’s hospitality industry through the supply of equipment and services to approved applicants.

Types of support may include:

  • essential safety equipment such as hand sanitiser and dispensers, PPE, and thermal scanners
  • mobile bars, tables, umbrellas, and take-away/disposable containers
  • consumer confidence-building through PR and media amplification

The application process outlines options to apply for immediate, medium, and/or long-term support.

Immediate support will provide essential safety equipment as part of the ‘Bear Cares Safety’ package. Medium-term support will promote safe outdoor socialising through the ‘Bundy Bear Garden’ package. These packages will help venues host safe on-premise experiences for their patrons both indoors and outdoors. Long-term support through the ‘Bearspoke’ package will provide tailored solutions for selected venues to promote safe on-premise experiences including safe live sport viewing.

Venues can also apply for PR and media support to help promote their venue to patrons, increase footfall in line with capacity limits, and increase consumer confidence in their COVIDsafe practices.

“Even in states where some restrictions have eased and venues have been able to reopen, there will be an ongoing financial burden on many venues that must now regularly purchase safety equipment and supplies such as hand sanitiser and PPE,”  said Angus McPherson, Managing Director at Bundaberg Rum’s parent company Diageo Australia

“Combined with the financial hit they’ve already taken following widespread lockdowns and severely restricted trading, Raising the Bar is about Bundaberg Rum helping our neighbourhood ‘local’ prepare for and get back to sustainable trading in this new environment so they can again be places for family and friends to come together and connect socially and safely.

“We want to help as many Australian bars, pubs and clubs as we can, so I encourage venues to head to the website and submit an application for Raising the Bar support.”

While Raising the Bar is a Bundaberg Rum initiative, you don’t need to be an existing Bundaberg Rum (or its parent company Diageo) customer or stockist to apply for funding.

Applications are now open for all options and support will be awarded now through to end June 2022 or until support funding is exhausted.

Bundaberg Rum celebrates 130 year anniversary with spiced rum

This November, Bundaberg Rum celebrates 130 years by releasing a special Small Batch Spiced rum.

Bundaberg Rum Small Batch Spiced has been crafted by blending the finest aged reserves with rum mellowed to perfection in heavily charred American oak barrels, before being infused with notes of 13 different spices, fruit nectars and citrus zest to produce a perfectly balanced and intricately complex spiced rum.

Bundaberg Rum marketing manager Karl Roche said small Batch Spiced is one of our best rums yet.

“It celebrates 13 decades of craftsmanship by combining 13 specially selected spices with locally made, world class premium rum. Bundaberg Rum is an Australian born craft distiller, and we’re so excited to release new Small Batch Spiced as a thank you to our fans in Australia for their support over the years,” said Roche.

Bundaberg Rum is one of the few single estate distilleries in the world using all locally sourced ingredients from Bundaberg, Australia.

The rum has won 144 awards in its 130 years of rum creation.

Bundaberg Rum Small Batch Spiced – 700ml, 40 per cent ABV, RRP $69.95 – is available to purchase at the Bundaberg Distillery Store, online and nationwide including selected duty-free outlets.


Bundaberg Rum Distillery brings home international tourism awards

Bundaberg Rum Distillery has been named as one of the world’s top distillery attractions winning two gongs for the second time at the 2018 Drinks International Distillery Challenge Awards in London.

The Bundaberg Rum Distillery Experience was named World’s Best Distillery Retail Experience while The Spirit of Bundaberg Festival was awarded World’s Best Distillery Event.

The Drinks International Distillery Challenge Awards recognises innovation and excellence amongst distilleries and associated businesses.

Bundaberg Rum also received a Highly Commended award in the World’s Best Visitor Centre category.

The accolades follow past wins for Bundaberg Rum at the Distillery Challenge Awards. In 2017, the Visitor Experience was crowned the World’s Best Distillery Retail Experience and Educational Experience. In 2016, The Spirit of Bundaberg Festival was voted The World’s Best Distillery Event.

Duncan Littler, Visitor Experience Operations and Brand Manager says: “With each award win we are more humbled that our iconic Distillery continues to delight visitors from both near and afar. It’s an honour to win these awards and accolades that highlight that our world class distillery experience here in Bundaberg. We’re extremely proud.”

Just recently it was announced HRH The Prince of Wales will visit the Bundaberg Rum Distillery as part of a tour of the region on 6 April. Visitors near and far are invited to join in the celebrations.

The Spirit of Bundaberg Festival will also return to the distillery grounds on 13 October as part of Bundaberg Rum’s 130th anniversary celebrations. The Festival is the largest food and rum festival in Australia.