Nestlé enters global super-premium chocolate category

Nestlé has announced its entry into the global super-premium chocolate category with its almost 200-year old Swiss chocolate brand Cailler.

Founded by François-Louis Cailler in 1819, Cailler is Switzerland’s oldest existing chocolate brand. It is still produced at its original factory in Broc, ‘Maison Cailler’, using milk from local farms and high quality cocoa from the Nestlé Cocoa Plan.

Cailler’s global chocolate range features artwork hand-designed by Swiss artisan, Marianne Dubuis, who incorporates the Swiss art of découpage (paper-cutting) into her silhouette-based designs. Each one tells a part of the Cailler story.

“We’re pleased to introduce Cailler to the wider world” said Sandra Martinez, Head of Nestlé’s global confectionery business.

“It has all the characteristics of a super-premium product – a high quality product with a unique brand story and image. We believe it has significant global potential.”

Australian carob producer secures non-GMO status

The Australian Carob Company, producers of more than 200 tonnes of quality, allergy-free carob pods for distribution throughout Australia and export markets such as USA, China, Hong Kong and the UK, has secured Non-GMO verification from Cert ID.

Based in South Australia, The Australian Carob Company owns and harvests 6000 carob trees using sustainable and organic farming practices. Accredited by Australian Certified Organic (ACO) and USDA Organic Standards, non GM Verification by Cert ID, carried out by its Australian partner company HACCP Australia, will give The Australian Carob Company ‘added value’ with the increasing GM-aware Australian consumer, as well as in new export markets such as the USA.

Cert ID has Non-GMO verified the growing, harvesting, processing and packaging of seven carob products including Roasted Carob Powder, Raw Carob Powder, Raw Carob Kibble Nibbles, Carob Syrup. Back up testing was also undertaken to ensure that GM presence is below 0.1% as set out in the Cert ID Non GM Standard.

Cert ID’s Non-GMO Verification system is designed for food manufacturers and ingredient suppliers who wish to inform consumers of the non-GM status of their product. The scheme is particularly suitable for food producers and manufacturers wishing to target the North American market where awareness of GM issues is increasing. 

Michael Jolley, owner of The Australian Carob Company said: “We are already committed to the highest standards of sustainable and organic farming practices but our increasing export activities means we were being asked about our non GM status too. The Cert ID Non GMO Verification scheme provides a unique selling point because we are now able to demonstrate complete traceability at every step of carob production, which gives us real ‘added value’.

KitKat set to go 100% sustainable

KitKat is the first global chocolate brand to announce that it will use only sustainably sourced cocoa to manufacture all of its products, and will do so from early 2016.

The brand already uses only sustainably sourced cocoa, accredited by independent third-party bodies, in products sold in certain markets, but this new announcement extends the practice worldwide, including the United States.

Sandra Martinez, Head of Confectionery for Nestlé, said: “We’re delighted to be a flag bearer for the industry, as the first global chocolate brand to announce such a move.

Sustainable cocoa sourcing helps safeguard the livelihoods of farming communities and delivers higher quality cocoa beans. This announcement will only strengthen consumer trust in KitKat as a responsible brand.”  

The initiative, which coincides with KitKat 80th birthday, is part of what the company said is “Nestlé’s commitment to source 150,000 tonnes of sustainably produced cocoa by 2017 via the Nestlé Cocoa Plan.”

“The Nestlé Cocoa Plan aims to improve the lives of cocoa farming communities and the quality of the cocoa Nestlé purchases,” the company said.

New liquorice brand set to take off

Fyna Foods Australia has launched Superior Liquorice, a unique new soft eating liquorice brand designed to appeal to young adults and trendsetters.

By evolving Fyna’s existing liquorice recipe and product knowledge, the new range offers a variety of fragrant and sweet flavours, uniting soft liquorice qualities with smooth milk, dark and white chocolate options, all made in Fyna’s factory in Melbourne’s South East.

Fyna Foods Australia CEO, Gillian Powell, said: “We’re really excited about introducing a new and fun brand to Australia. As part of the research and development phase of Superior Liquorice Co, we recognised that soft eating liquorice has the potential to be marketed towards younger consumers, because their tastes are now a lot more adventurous than perhaps was previously thought.”

Ten flavours will be released under the new brand including Soft Eating Liquorice Bites, Raspberry Flavoured Soft Eating Liquorice Bites, Milk Chocolate Coated Liquorice Bites, Raspberry Flavoured Dark Chocolate Coated Liquorice Bites and Soft Eating Liquorice Wheels among others.

“Cadbury partners with the Opera Australia to launch premium chocolate”

Cadbury has announced its new premium chocolate brand, Cadbury Coco, aimed at providing something different for chocolate lovers seeking indulgent pleasures. 

Cadbury Coco is a range of elegantly thin, smooth and refined dark chocolate that delivers a lingering cocoa character. Made with discerning chocolate lovers in mind, Cadbury Coco is targeted at those who appreciate chocolate as one of life’s little luxuries. 

To support Cadbury Coco, Cadbury is launching a multi-million dollar marketing campaign to brand awareness and trial, led by a new TVC that showcases the Cadbury Coco’s premium credentials. 
A three-month sampling program across the country will reach a further 1.5 million people. 

Cadbury's have also formed strategic partnerships with Virgin Australia and Opera Australia, designed to attract those looking for more luxury from their chocolate. 

Sampling activity will take place across Virgin Business Lounges and at performances of Anything Goes at Sydney Opera House and Melbourne Arts Centre in the coming months. 

Kate Watson, Senior Brand Manager for Cadbury Coco at Mondelēz International said: " Cadbury Coco is a genuinely new offering for the category from Cadbury and we know it will capture the imagination of Australians who enjoy the finer things in life. Cadbury Coco will take people on a journey of discovery, acting as a guide to new possibilities and experiences that ignite the senses and free their passionate spirits." 

 

Magnum ice cream launches luxury chocolate collection

Unilever’s premium ice-cream brand Magnum is launching into confectionery with the release of a delicious new Chocolate range. The new Chocolate Collection is made with premium, Magnum Rainforest Alliance chocolate, and features the iconic Magnum chocolate crack.

Launching into most major grocery and independent stores from October this year, the release of the Magnum Chocolate Collection will offer Magnum fans a chance to indulge with decadent, beautifully packaged treats available in Blocks, Bars, Thins as well as Gift Boxes.

Manufactured under license by Kinnerton Confectionery, the Australian release coincides with a global launch spanning Germany, France, Portugal, Spain and New Zealand, along with the UK where MAGNUM Chocolates are expected to appear on shelf in select high street stores, including Selfridges and WHSmith, from mid-September, and Tesco from February 2016. 

“The premium chocolate segment is the growth sector for chocolate1 in Australia,” says Kinnerton Confectionery Australian Marketing Manager, Vruchi Waje. 

“Young consumers aged between 25-34 are the ones most likely to indulge in a block of chocolate2, however the current premium chocolate offerings lack stand out, and mostly appeal to consumers over 35 years.

The Magnum Chocolate Collection will be available in a variety of flavours across its Blocks, Bars, Thins and Gift Boxes, including Milk, Dark, White, Almond Truffle, Salted Caramel, Intense Raspberry, Double Chocolate, Almond Classic and Praline Crunch. 

 

Mondelez International announces official partnership with the AOC

 

In what could be considered a natural fit – supplying athletes with energy-laden products, Mondelez International is now the official chocolate, candy, biscuits and spreads partner of the Australian Olympic Team (AOC), through brands including Cadbury, The Natural Confectionary Company, Oreo, Ritz, Vegemite and Kraft Peanut Butter.   

We’re absolutely thrilled to support the Australian Olympic Team – as a country and as a company,” said Amanda Banfield, Managing Director Australia & New Zealand, Mondelez International. “Our brands bring joy to millions of Australians every single day and we are looking forward to our exciting partnership and celebrating our Australian Olympians competing at this iconic sporting event”. 

Fiona de Jong, Chief Executive of the Australian Olympic Committee, said “The Australian Olympic Committee relies on the generosity of corporate Australia to send our Australian Olympic Team to Rio 2016. In this partnership we have a very real, collaborative opportunity to make Olympic dreams come true for our young and talented Australian athletes, and help bring joy to their accomplishments”.

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