Coke uses recycled plastic for drink cups and lids

Coca-Cola in Australia is continuing to reduce its plastic footprint with the introduction of frozen drink cups and lids made entirely from recycled plastic from 2021.
The latest innovation removes problematic polystyrene – plastic that is unable to be recycled and reused – from Coca-Cola’s cold drink portfolio. By the end of 2021, this will reduce the amount of new or “virgin” plastic it uses by 40,000 tonnes since 2017.
“Last year we made some big changes in Australia, including moving all our plastic bottles under one litre to 100 per cent recycled plastic and removing plastic drinking straws and stirrers.” Russell Mahoney, public affairs, communications and sustainability director, Coca-Cola South Pacific said.
“We have a responsibility to reduce our environmental footprint through innovation to help solve the plastic waste issue. Moving our frozen drinks lids and cups to recycled plastic is the next step towards meeting Coca-Cola’s global commitment to reduce plastic waste.”
Coca-Cola Australia also continues this year as the major sponsor of Planet Ark’s National Recycling Week- ‘Recovery – a future beyond the bin’which is taking place from 9 to 15 November.
“It’s encouraging to see big companies like Coca-Cola really step up and take responsibility for the full life cycle of their packaging and committing to using more recycled content.” Rebecca Gilling, Deputy CEO, Planet Ark said. “Replacing virgin plastic with 40,000 tonnes of recycled plastic is not only a huge market signal, it prevents another 40,000 tonnes of virgin material entering our world.”
“This year’s National Recycling Week theme is all about recovery and how we can all recycle and reuse materials – it’s a great fit to Coca-Cola’s commitment to reducing its plastic footprint, and we’re thrilled to be working together again this year,” Gilling said.
Under its World Without Waste vision, Coca-Cola has a global goal to collect and recycle a bottle or can for every one it sells by 2030 and ensuring none of its containers end up in landfill or oceans. Its bottler Coca-Cola Amatil plays a key role in co-ordinating all six operating container deposit schemes (CDS) around Australia.
Coca-Cola also has a global goal to use at least 50 per cent recycled material across its packaging by 2030, with Australia already achieving this goal in plastic bottles.
The new frozen cups and lids made of recycled plastic will be available from early 2021.

Coke vending machines to accept Bitcoin

Centrapay, the digital asset integrator, has signed agreements with Coca-Cola Amatil (Amatil) in Australia and New Zealand to give thirsty antipodeans the option to use their Sylo Smart Wallet to pay for items across Amatil’s vending network using cryptocurrency.

Centrapay’s world class technology makes it easy for consumers, merchants and machines to leverage digital assets in the physical world. Its platform is designed to help brands connect directly with individuals and increase revenue and operational efficiency for merchants.

Transacting with digital assets also reduces how much people need to touch the vending machine, a major concern during the COVID-19 pandemic.

Coca-Cola Amatil supports 140 brands and 270 million consumers. Amatil’s customers can use their Sylo Smart Wallet at any one of Coca-Cola’s 2000+ vending machines with a QR code payment sticker. These are located across New Zealand and Australia and will accept payments in cryptocurrency or other digital assets with a scan of your phone’s camera when Sylo Smart Wallet is installed. People only need to touch the vending machine once to take their purchase.

Centrapay CEO, Jerome Faury, says that integration complexity and poor user experiences are barriers to adoption of Web 3 technology, such as digital identity and assets.

“We have solved both these issues. Centrapay is pioneering the way to enable this new internet of value and bring its benefits to both consumers and merchants,” he says.

“And it comes with the added benefit of reducing physical contact and addressing the hygiene concerns we’ve all become acutely aware of due to COVID-19.

“At Centrapay, we’re working to create a future where individuals are in control of their own data and digital identity. Brands can connect directly and ethically with people, empowering them to make the right purchasing decision, whilst also supporting their retail and other distribution partners,” said Faury.

“Now we’ve shown how it can work in Australia and New Zealand, we’re looking to grow the business globally. We’ve established a presence in North America and will be targeting the US market next with some world-first innovations.”

Australian Red Cross gets help from Coca-Cola Foundation during COVID-19

The Coca-Cola Foundation has announced a new partnership with Australian Red Cross to support vulnerable members of the community to recover from the social and economic impacts of COVID-19.

The Coca-Cola Foundation is providing $250,000 to support the Red Cross COVID-19 Care Collective which will provide immediate and long-term emotional care and support for Australians who have been hit hardest by the crisis.

“Keeping our social health and wellbeing strong while we live with COVID-19 is so important.  When COVID-19 has passed, let’s be in a position where we can look back and celebrate Australia doing its best to build new and creative social resilience at all scales, where we fostered positive behaviours and confidence across the community. Partnerships like these are supporting us to do that,” said Judy Slayter, CEO, Australian Red Cross.

The programs will support those most at risk of the impacts of COVID-19 including socially isolated older Australians, people experiencing homelessness, migrants and refugees.

The Red Cross COVID-19 Care Collective has been formed across business and philanthropic partners to support recovery initiatives including:

  • Emergency relief efforts and the delivery of essential services to vulnerable people and communities across Australia;
  • Telephone outreach services to offer wellbeing checks on socially isolated and at-risk people (the service is currently supporting 20,000 Australians impacted by the virus);
  • Psychological First Aid training for staff, volunteers and corporate partners. This program offers immediate help to people navigating the stress of life after a crisis.

Globally, The Coca-Cola Company, The Coca-Cola Foundation, and local bottlers have pledged over $100 million to support local communities with COVID 19 recovery efforts. This includes over $14 million in donations from The Coca-Cola Foundation to Red Cross projects around the world.

“We are deeply concerned about the growing impact of the novel coronavirus, especially in the most vulnerable parts of our communities,” said Helen Smith Price, president, The Coca-Cola Foundation.

“We support the Red Cross COVID-19 Care Collective and its ongoing assistance for Australians hit hardest by this pandemic.”

In addition to the Foundation’s financial support, the company continues to support local communities, employees, and customers in Australia and New Zealand in a variety of ways. This year, Coca-Cola in Australia, together with The Coca-Cola Foundation and the local Coca-Cola Australia Foundation, will deliver support of over $2.5 million to Aussies in need.

“As we emerge from this crisis together, it is vital that the people who are doing it tough receive both immediate assistance and long-term support,” said Vamsi Mohan Thati, President, Coca-Cola South Pacific.

“Beyond this financial contribution from the Coca-Cola Foundation, we look forward to sharing our resources, networks and people to offer additional support where and when it is needed most,” he said.

PepsiCo’s buys new business in South Africa

US food and beverages giant PepsiCo acquisition of South Africa-based Pioneer Foods has been cleared by competition authorities, said GlobalData.

The final hurdle was overcome when the UK’s Competition and Markets Authority (CMA), which was reviewing the deal because of competition concerns in the country’s cereal market, added its approval to the earlier all-clear given by South Africa’s Competition Tribunal.

Andy Coyne, Food Correspondent at GlobalData, said: “Approval has been a long time coming. It was back in July last year when PepsiCo swooped to buy South Africa-based food and drinks manufacturer Pioneer Foods Group with a bid worth around US$1.7bn.

“Delayed or not, the fundamentals for making this deal are still in place. PepsiCo has long-stated ambitions to further its already substantial international reach and the purchase of Pioneer – a large, branded and commoditised food supplier in South Africa – gives the company additional bulk in a relatively developed home market in the short term and a ‘beachhead’ from which to press on into the emerging markets of sub-Saharan Africa in the medium to long term.

“Pioneer has joint ventures in Namibia, Botswana, Kenya and Nigeria, a part of the world PepsiCo describes as ‘a key market for future growth’.

“While this is a long-term play, in what might be seen as an added bonus, the approval of the CMA gives it further purchase in the UK’s ultra-competitive breakfast cereal market.

“The purchase price raised a few eyebrows last summer but the logic behind what PepsiCo is trying to achieve with this deal is undeniable.”

Coke funds initiative to tackle marine pollution

The Coca-Cola Australia Foundation is inviting environmental organisations to apply for a new grant focussed on tackling the issue of marine pollution in Australia.

Submissions will be open from 19 to 30 August with the successful organisation receiving up to $600,000 over a three-year period.

Funding is available to organisations that are working on solutions to tackle the issue of marine pollution in Australian coastal and inland waterways. This reflects the Coca-Cola Australia Foundation’s new mission to create possibilities for a brighter, more sustainable future for Australians today and for generations to come.

Christine Black, Coca-Cola Australia Foundation Board Member and Director of Sustainability at Coca-Cola Australia, said: “Coca-Cola in Australia is committed to keeping plastic from ending up in the ocean or landfill.

“We recognise no one organisation can solve the issue of marine pollution alone. We’re working with many partners locally and globally to help achieve our vision of creating a world without waste.

“We are pleased to announce that the Coca-Cola Australia Foundation’s new mission is focussed on creating a sustainable future for all Australians and we look forward to supporting a new flagship partner.”

As part of its World Without Waste vision, Coca-Cola aims to collect and recycle the equivalent of every bottle or can the company sells globally by 2030; ensuring they do not end up in waterways or landfill. This is supported by the company’s commitment to sustainable packaging, with 70 per cent of its plastic bottles in Australia to be made entirely from recycled plastic by the end of 2019.

This new grant is part of the Coca-Cola Australia Foundation’s Flagship round of funding and is in addition to the 2019 Employee Connected Grants Program. A total of 31 Australian charities are set to receive a share of $700,000 this year, nominated by Coca-Cola Australia and Coca-Cola Amatil employees. This will bring the Foundation’s total number of funds donated via its charity grant programs since 2002 to over $15 million.

Coke joins BCSD Australia

Coca-Cola Amatil has been announced as the newest member of the Business Council for Sustainable Development Australia (BCSD Australia).

With approximately 12,000 employees across the Asia-Pacific region and some of Australia’s most recognisable brands including Coca-Cola, Sprite, Barista Bros, Mount Franklin, Neverfail, Grinders Coffee and Yenda, Coca-Cola Amatil is a leading name in the Australian beverage industry, and one with a growing commitment to sustainability.

With a sustainability framework being embedded in the organisation, Coca-Cola Amatil regularly reports on environmental performance and has set sustainability goals to achieve by 2020. These include maximising recycling, acting on climate change and reducing the use of both sugar and unrecycled plastics across the product range.

In April 2019 the company announced that seven out of 10 of its plastic bottles would be made from 100 per cent recycled plastic by 2020. This follows the elimination of plastic straws and stirrers from February 2019, and a partnership with Keep Australia Beautiful to promote recycling options nationwide.

Andrew Petersen, CEO of BCSD Australia, welcomed Coca-Cola Amatil’s membership as a demonstration of its commitment to sustainability: “BCSD Australia’s membership continues to grow with corporations and organisations from across Australia that are committed to driving a transition to a sustainable world,” said Mr Petersen. “Coca-Cola Amatil’s membership of BCSD Australia is recognition of the progress made in the sustainability of its operations and its commitment to continual improvement on this front. We look forward to its participation as a active, collaborative member of BCSD Australia.”

Alison Watkins, group managing director of Coca-Cola Amatil, said BCSD Australia membership would help the Amatil team meet their sustainability strategies and achieve long-term goals for packaging neutrality. “We’ve heard the message loud and clear, that unnecessary packaging is unacceptable, and we need to do our part by continuing the switch to recycled materials,” Watkins said.

“We also recognise the need to act on climate change and will source 60 per cent of our energy from low-carbon and renewables by next year. “That’s good news, but there’s more to be done. BCSD Australia membership is a step forward in delivering sustainability goals. We look forward to the opportunity to get involved.”

Coca-Cola joins straw ban bandwagon

Coca Cola Amatil has announced it would no longer distribute plastic drinking  straws or stirrers  in Australia, and would instead  stock fully recyclable and biodegradable FSC- accredited (Forest Stewardship Council) paper straws.

Group managing director, Alison Watkins, said the decision was another step forward in the company’s efforts to reduce single use plastics.

“We’re serious about playing our part in reducing unnecessary plastic packaging,” Watkins said.

“We’ve heard the community message loud and clear that unnecessary packaging is unacceptable and we all need to work together to reduce the amount entering litter streams, the environment and the oceans.

“The new paper drinking straws will be sourced from suppliers BioPak and Austraw and made available through Amatil’s ordering platform to around 115,000 outlets nationwide including grocery, petrol and convenience stores, bars, cafes and quick service restaurants.”

Distribution of the old single-use plastic drinking straws and stirrers would cease as stocks run out over the next two months.

The new sustainable paper straws would be available from February. Work was continuing on sustainable solutions for straws on Tetra Pak-supplied packaging, as well as for plastic spoons and scoops used with frozen drinks.

Watkins said the intention was for 100 per cent of Coca Cola Amatil’s Australian packaging to be fully recyclable by 2025, including all bottles, cans, plastic wrap, straws, glass and cardboard.

“We are working towards phasing out unnecessary and problematic single-use plastics entirely, through improved design, innovation or the use of recycled alternatives,” Watkins said.

Last year, Coca Cola Amatil announced that by 2020 it would:

  • improve water intensity for non-alcoholic beverages to no more than 1.95L/L and target a 25 per cent improvement in water efficiency for alcoholic beverages (compared to 2013) and food (compared to 2010).
  • reduce the carbon footprint of the ‘drink in your hand’ by 25 per cent (compared to 2010).
  • use at least 60 per cent renewable or low carbon energy in its operations.
  • develop the business case for a weighted average of 50 per cent recycled plastic in PET containers across the Australian portfolio, including carbonated soft drinks.
  • screen 80 per cent of supplier spend using responsible sourcing criteria.

This is in addition to existing commitments on plastics and packaging  reduction, including the aspiration of “World Without Waste” a Coca Cola Company goal to collect and recycle one  bottle or can for every one produced, worldwide, by 2030.

The Coca Cola Company is also developing sustainable packaging goals to increase the recycled content in plastic bottles, and supports recycling programs in Australia.

Coca-Cola celebrates 100 years of the iconic contour bottle

Coca-Cola is today celebrating the 100th birthday of the iconic Contour bottle, a design that has cemented itself as a global pop culture icon and loved by millions around the world.

First patented in 1915, the Coca-Cola bottle was created with unmistakable curves and a distinctive contour following a brief that called for “a design so distinctive that it could be recognised by touch alone and so unique that it could be identified when shattered on the ground.” Despite countless attempts from imitators, the Coca-Cola bottle has become an undisputed icon that has remained the same for 100 years, but has managed to remain relevant to generations around the world.

Throughout its 100 years, the Contour bottle has rubbed shoulders with the likes of Marilyn Munroe, Elvis Presley and Ray Charles, become a muse to artists and designers such as Andy Warhol, Norman Rockwell and Dolce & Gabbana, made its way onto the silver screen in film classics such as Strictly Ballroom (1992) and The Coca-Cola Kid (1985), and sung with the legend that is John Farnham with his major hit Age of Reason featuring in the 1988 Coca-Cola TVC.

Coca-Cola South Pacific Group Marketing Manager, Dianne Everett, says: “Today is a true milestone birthday for Coca-Cola. One hundred years ago, a design was created that would go on to become a global icon. It’s a truly special thing to think that although Coca-Cola as a brand has changed and reinvented itself over the  years, this design  icon  has  remained  the  same.  Here in Australia, we’re delighted to finally mark the actual 100th birthday of the Contour bottle after a wonderful year of exciting celebrations.”

The 100th birthday also marks the end of a yearlong major Australian campaign titled ‘Pop Art’, which drew from globally developed creative of the Contour bottle to visually transform the brand giving it a new modern look. The Contour Pop Art campaign also marked the first time the full trademark appeared together to include the newest addition, Coke Life.


CCA launches new Sprite campaign

Coca-Cola South Pacific has launched the next phase of Sprite's 'Cut Through The Heat' brand campaign, dedicated to inspiring and empowering Aussies to deal with life's awkward moments. 

The campaign kicks will include the return of the brand's distinguished ambassador, Sprite Saver, who will amplify Sprite's 'cut through' message through a number of 'refreshing' environments.

There will be a heavy focus on social media, designed to build an active and engaged community of Sprite lovers and encourage younger consumers to build a connection and affinity with the brand. 

The company said that content will be geared towards sparking dialogue around cutting through heated moments, positioning Sprite as a tool to cut through them and demonstrating how it can give consumers the confidence to keep their cool.

Donna Mulholland, Group Marketing Manager, Coca-Cola South Pacific said: "We're looking to build brand equity and increase engagement amongst consumers by capturing their interest through a series of fun and engaging executions that will be rolled out in market in the coming months. Our refreshment message also remains at the heart of the campaign as we continue to educate consumers about the product benefits."

Pepsi and Coke battle over Chobani

According to a Reuters report this morning, PepsiCo and Coca-Cola are in talks to invest in Chobani for as much $USD 3 billion for between 10 per cent and 20 per cent of the yogurt maker's equity.

Chobani is looking for a strategic investor to help expand its supply chain, distribution, manufacturing base and geographic footprint for its popular yogurts like Flip, which combine yogurt with flavors such as peanut butter and coffee, the Reuters report said.

Chobani was founded in 2005 by Turkish immigrant Hamdi Ulukaya. 

While its yogurt has become one of the top-selling yoghurt brands in the United States, Chobani has also experienced some growing pains, with private equity firm TPG Capital LP giving it a $USD750 million loan last year to help it fund a turnaround.

Coca-Cola launches new summer campaign

It’s a couple of months out from the start of summer in Australia which means three things are a given: the onset of daylight savings, the sound of cicadas outside your window and a new Coke marketing push.

To underline this change in seasonality, Coca-Cola South Pacific has announced the launch of its 'Coke Come Alive' campaign, dedicated, the company says, “to showcasing the uniqueness of each Coca-Cola product and celebrating the great taste benefits they provide. The aim of the campaign is to drive growth and embed the role of the brand in the lives of youth consumers.”

The 'Coke Come Alive' campaign will launch with a series of TVCs across TV, digital & mobile video and cinema. One TVC will focus on the Coca-Cola family of brands as a whole and dial up the over-arching campaign messaging, while other TVCs will focus on each individual variant in its own right, including Coke Life, Coke Zero and Diet Coke and highlight the differences between the products. Additional outdoor advertising will be rolled out to amplify campaign and product messaging, and build awareness. 

Dianne Everett, Group Marketing Manager Coca-Cola Trademark, Coca-Cola South Pacific, said: "We want Australians to re-appraise the uniqueness of Coca-Cola's uplifting refreshment and what each product has to offer. Our campaign will bring the brand to life in the coming months designed to engage and connect with Australian consumers." 

Further campaign activity will be announced in the coming months as Coca-Cola gears up for the summer season.