Celoni will assume responsibility for the snacks and beverages portfolios, including local brands Smith’s, Red Rock Deli and Bluebird; and international brands Pepsi, Gatorade and Doritos.
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Keurig, Dr Pepper Snapple merge to create beverage giant
Dr Pepper Snapple Group and Keurig Green Mountain have entered into a definitive merger agreement to create Keurig Dr Pepper.
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Pepsi Max Vanilla
PepsiCo has introduced a new flavour to the Pepsi Max range, offering Australians a twist on the no sugar cola product.
Pepsi Max Vanilla is on shelves now and offers consumers a blend of the taste of
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Fever-Tree launches new premium cola mixer
Fever-Tree has launched its Cola variant into the Australian market, following the product’s success overseas.
Fever-Tree Cola was launched into Australia in April through an initial roll-out period
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CCA launches new Sprite campaign
Coca-Cola South Pacific has launched the next phase of Sprite's 'Cut Through The Heat' brand campaign, dedicated to inspiring and empowering Aussies to deal with life's awkward moments.
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What Might Be the Impact of an Australian Soda Tax?
With the implementation of high profile sugar and soft drinks taxation in France in 2012, in Mexico in 2014 and Berkley, California in January of this year, the global debate concerning the purpose and efficacy of excise tax proposals on sugary beverages is inevitably moving in to other high per capita markets for carbonates.
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