Coles has increased the price of its 3-litre own brand milk from $3.00 to $3.30 in all states to help drought affected farmers.
The price increase started in late-September and will be in place until the end of the year, with 100 per cent of the increase donated to farmers.
Coles and its customers have already committed about $12 million to drought relief, including $5m from the Coles nurture fund to assist drought-affected farmers.
Farmers affected by drought will receive the donations from the milk through the National Farmers’ Federation’s 2018 drought relief fund.
Coles has been partnering with the federation since 2012, to support Australian farmers.
Coles’ fresh milk is 100 per cent Australian.
For several years, Coles has sold a number of milk brands with a percentage of sales going to support dairy farmers in Victoria, South Australia and Western Australia.
Customers could also make donations at any Coles checkout across Australia for the months of August and September, with Coles matching donations dollar for dollar.
Organisations such as the Australian Red Cross are also helping drought-stricken farmers by offering up the chance to apply for grants.
The Red Cross has $11million worth of grants to give out to farmers, farming families or farming-dependent contractors in drought-affected areas of NSW, ACT or Queensland.
Grants can help people meet household expenses, such as food, vehicle maintenance, school expenses, electricity, gas or rates, telephone expenses and dental or medical expenses.