Coles has opened its latest award-winning Coles Local supermarket format on Sydney’s Manly Beach, tailored to the needs of Manly beachgoers, stocking hundreds of options perfect for a beachside barbecue.
Coles is opening a tailor-made supermarket – using the Coles Local format – that incorporates sustainability features and a product range personalised to meet the needs of the Chatswood community on Sydney’s North Shore.
The store is part of an expansion of the Coles Local format in Sydney, following the launch of the concept in Rose Bay in May – with Manly set to welcome a new Local store to the neighbourhood later this year.
Coles Local Chatswood has a range of refillable ecostore shampoos, conditioners, body washes, and laundry liquids available for customers through a new in-store refill station using bottles made from recycled and sugarcane plastic, eliminating the need for single-use bottles.
The store features more than 200 plant-based food products, ice cream just for dogs, a premium coffee and orange juice station, a macaron, mini gelato and Japanese mochi ice cream parlour, and a dedicated aisle with the largest Asian range in the country.
Coles’ chief sustainability, property and export officer Thinus Keevé, said each Coles Local supermarket is tailored to the specific needs of the local community.
“Coles Local Chatswood is a brand-new neighbourhood supermarket destination with new products sourced from 35 small Sydney suppliers, and innovative features that customers may not have seen before,” he said.
“As we make progress on our mission to be Australia’s most sustainable supermarket, we’re increasingly looking at new and inventive ways to reduce packaging on certain products.
“This new ecostore station is a first for an Australian supermarket, which we hope will resonate well with customers.”
Ecostore managing director, Pablo Kraus, said this was the first time the company had installed a refill station in an Australian supermarket to help reduce packaging waste.
“People are used to bringing in their reusable supermarket bags; now they can also bring in their reusable ecostore refill bottles to conveniently refill their home and personal care products at the supermarket.”
Supporting a sustainable circular economy, the trolleys at the store are made from recycled plastic milk bottles and REDcycle plastics, free recycled carry boxes are available in place of bags, unsold food that cannot be donated to food charities is diverted to organic composting and green energy generation, and team member name tags and uniforms also feature part-recycled materials.
How the refill station works:
The Refill Station has been designed with an easy four-step process:
- Customers choose a small or large ecostore refill bottle
- Select the product and apply the matching sticker
- Refill the bottle by positioning the bottle under the tap or pump, and fill to the top
- Purchase by taking the bottle to the checkou
The first of Coles’ new look local neighbourhood supermarkets has arrived in Sydney as the doors officially open to Coles Local Rose Bay.
The store marks a new era for supermarket shopping in Sydney, with never-before-seen features including a pick-and-mix bar just for dogs, a macaron, mini gelato and Japanese mochi ice cream parlour, a self-serve coffee and orange juice station, and one of the largest plant-based ranges of any Coles supermarket in New South Wales.
Coles Local supermarkets offer the community a tailored in-store experience, partnering with local butchers, bakers and cafes to offer a bespoke range of high-quality foods designed to meet the needs of local residents.
Coles conducted wide research into the Rose Bay community, finding they are more than twice as likely to choose premium, high quality products than the average Australian shopper, and overwhelmingly value fresh and healthy solutions at mealtimes. They are also typically aged between 25 – 44 and don’t have kids.
Coles Local will cater to these time-poor Rose Bay professionals, becoming a destination for health and convenience, offering more than 350 new ready-to-eat products that can be prepared in 30 minutes or less, including restaurant-quality pasta, salads and dinnertime meals from Sydney icon Pasta Pantry.
Coles CEO Steven Cain said the Coles Local format had been designed to appeal to local tastes and preferences.
“Customers want us to make their lives easier, and this store offers our customers the convenience of a supermarket with the range of a specialty store,” Mr Cain said.
“This is our first Coles Local supermarket to open in Sydney. The store has been carefully designed with cutting edge sustainability features and local partnerships with neighbourhood bakers, butchers and producers.”
The store features an extensive Kosher range, and products from 35 speciality Sydney producers, including family butchery Field to Fork, whose Bondi and Vaucluse outlets were hit hard by the coronavirus pandemic.
“We are committed to making a positive difference to the communities in which we operate, and our Rose Bay store helps us to support these small local producers in these difficult times,” Cain said.
Joshua Horwitz from Field to Fork said the family was happy to be partnering with Coles to offer their range of top-quality marinated meats for customers.
“We are delighted that Coles has chosen our a small, family-run business to showcase our brand in their store,” Horwitz said.
“There was no anticipating the impact coronavirus would have on our industry. We experienced a 40 per cent reduction in revenue almost overnight.”
“When Coles reached out and brought us on board, it meant that we had a new place to retail our products and not one Field to Fork employee was made redundant and no stock has gone in the bin.”
Coles Local Rose Bay will champion sustainability, with team member uniforms made from 65 per cent recycled bottles, trolleys made partly from recycled plastic and free reclaimed customer carry boxes as an alternative to bags. A zero edible food waste policy also means that any unsold food that cannot be donated to food rescue organisation SecondBite will be diverted to green energy generation.
The store’s pick-and-mix selection of tasty doggy treats will be the first in New South Wales, so customers can spoil their pampered pooches with a bespoke blend of canine snacks.
Supporting the Rose Bay community, the store will create 26 new jobs and has partnered with local not-for-profit Print35 who provide employment opportunities for people with disabilities, supplying the store with Kosher serviettes and Jewish-themed greeting cards.
The redevelopment has also restored the heritage-listed Kings Theatre cinema to its former glory and in the process revealed the original cinema screen previously thought lost.