Australian brewer appointed Institute of Brewing and Distilling president

Managing director and head brewer of Coopers Brewery Dr Tim Cooper has been appointed president of the Institute of Brewing and Distilling (IBD) for a one-year term.

The South Australian brewer has served as deputy president since 2016. 

The IBD is based in the United Kingdom and has more than 5000 members across 102 countries.

The organisation oversees training across all levels of the brewing, distilling and cider industries, from non-production staff through to master brewers and master distillers.

READ: Coopers Pale Ale getting cans

Members include the heads of some of the world’s major brewing and distilling companies.

Cooper said the world’s brewing and distilling industry is undergoing an enormous surge in interest and growth with the emergence of the craft brewing sector.

“Craft breweries and distillers are opening across the world on a daily basis and this has led to the situation where demand for qualified brewers and brewery workers has reached unprecedented levels.

“The IBD is about improving the education and understanding of everyone involved in or entering the industry and helping to underpin the quality of the beers being developed,” said Cooper.

Based in the South Australian capital Adelaide, Coopers has been making traditional bottle fermented ales since 1862.

The family-owned brewery is considered by many to be the grandfather of craft brewing in Australia.

Cooper is the first Australian to lead the organisation since Bill Taylor (Lion, 2004-05) and Adrian Gardner (CUB, 2001-02) served as presidents of the Institute and Guild of Brewing, an earlier iteration of the IBD.

Brewers Association of Australia chief executive officer Brett Heffernan said Cooper’s appointment recognised his passionate commitment to industry excellence and his expertise as a master brewer.

“Tim is a living legend, respected by all across the entire alcohol industry and he brings with him a wealth of experience to the leadership of IBD along with a dedication to excellence that will serve the industry well into the future,” said Heffernan.

“It also underlines Australia’s position as a world brewing leader,” he said. 

Coopers Brewery continues strong growth

Coopers Brewery chalked up its 24th consecutive year of growth in beer volumes in 2016-17, with sales rising 2.9 per cent to a record 83.8 million litres.

In releasing the company’s annual results, Managing Director, Dr Tim Cooper said Coopers now held almost 5 per cent market share in the national beer market where industry figures showed a decline in sales volume of 1.9 per cent during 2016-17.

“This marks 24 consecutive years of growth in beer volumes for a compound annual growth rate of 8.9 per cent,” he said.

“Turnover for 2016-17 rose to $252.4 million compared with $245.9 million from the previous year.

“Profit before tax of $33.4 million was down 3.5 per cent from $34.6 million in 2015-16, a result impacted by the final write-down of the goodwill and brand names of Mr Beer (USA), overhead costs associated with the construction of the new maltings plant and redundancy costs arising from a restructure as we reallocate resources to our growing interstate markets.”

Fully franked dividends totalling $12.50 a share were paid, steady from the previous year.

Dr Cooper said the new $65 million maltings plant, which will be officially opened at Regency Park on November 30, will immediately start to contribute to earnings, with a view to achieving full utilisation of the facility over the next two financial years.

“The maltings will be able to produce about 54,000 tonnes of malt a year, of which Coopers will use a little over 17,000 tonnes,” he said.

“The rest will be available for sale and Coopers already has signed contracts with customers in Australia and Asia.”

Dr Cooper said sales growth during the year had been built on improved packaged beer sales.

New South Wales led this growth with sales up 6.9 per cent, Queensland up 5.5 per cent, Victoria up 3.5 per cent and Western Australia up 1.8 per cent. Sales in South Australia fell slightly.

“NSW is our strongest market, representing 27 per cent of total sales, compared with 22.9 per cent for our home state of South Australia, 18.7 per cent for Victoria and 16.2 per cent for Queensland,” he said.

 

Coopers releases 2017 Vintage Ale

A new combination and hops and enriched malt flavours are the key characteristics of 2017 Coopers Extra Strong Vintage Ale.

The release of Vintage Ale is an annual event in the liquor trade and wider beer industry and is being celebrated this year with special evening launches in Sydney, Melbourne and Adelaide.

While hops remain the cornerstone of the 2017 Coopers Vintage Ale, this year brewers have revised the grist recipe, the first change in a decade.

Coopers Managing Director and Chief Brewer, Dr Tim Cooper, said the new grist recipe included a special blend of caramalt to provide a distinctive crimson red colour and a full bodied taste rich in malty, honey and dry nutty characters.

“The caramalt contributes well to the balance of bold malt flavours and the softness of a fine and creamy head,” he said.

“Vintage Ale is known for its bold and robust selection of hops and this year we have chosen the new bittering and aromatic varieties Denali and Calypso, which deliver a delicate spectrum of fruity aromas, with pineapple and pear characteristics alongside pine and citrus notes.

“Last year’s Vintage used a combination of Astra, Melba, Northern Brewer, Styrian Goldings and Cascade.”

Dr Cooper said the 2017 Vintage had a bitterness of 50 IBU that was expected to carry well as the beer matures.

The beer retains an alcohol level of 7.5 per cent ABV, which will also help with the maturation process.

Coopers National Sales and Marketing Director, Mr Cam Pearce, said only a limited number of kegs and cartons would be made available and Vintage Ale lovers were encouraged to plan their purchases early.

“This is one of the few beers on the market that is designed to age and is unique in Australia,” he said.

The 2017 Extra Strong Vintage Ale is the 17th in the series that goes back to its launch in 1998. It will be available in key venues in August.

Coopers facing boycott over marriage equality video [VIDEO]

South Australian brewer Coopers is facing a boycott following the release of a video in which two Liberal MPs debate the issue of marriage equality.

The video, entitled “Keeping it Light”, was released by the Bible Society. It features Liberal MPs Andrew Hastie and Tim Wilson delivering their opposing views on the issue.

Wilson, who is gay, supports marriage quality. Hastie takes the opposing view and says marriage should be exclusively between a man and a woman.

The two politicians, along with a ‘moderator’ Matt Andrews, are filmed holding bottles of Coopers Light and, at the end of the video, agree to keep things “light on a heavy topic”.

As the Huffington Post reports, several pubs and clubs including Melbourne’s Sircuit Nightclub and The Old Bar, as well as Sydney’s Hollywood Hotel and Newtown Hotel have condemned the video.

 

‘Keeping it light’ from Bible Society Australia on Vimeo.

 

According to 9news.com.au, Sircuit destroyed its stock of Coopers products.

“What Coopers products that were available in Sircuit, have been removed,” said General Manager of Sircuit, Chris Driscoll.

“Actually I threw them out. Sircuit and Mollies, like beer companies, have choices. I have made mine. If Coopers wish to discuss, they have my number.”

However, despite the presence of its products in the video, Coopers has denied involvement.

“We want you to know that Coopers did not give permission for our Premium Light beer to feature in, or ‘sponsor’ the Bible Society’s ‘Keeping it Light’ video featuring Andrew Hastie and Tim Wilson,” the company said in a statement.

The Bible Society backed the claim.

“It’s true that they didn’t sponsor the video, no money changed hands, they weren’t consulted, that was entirely the Bible Society’s work,” CEO Greg Clarke told ABC News Breakfast.

DIY beer kit from Coopers

Coopers Brewery has released a new DIY Brewing extract ahead of Christmas, reviving the beer maker’s earliest successful push into lagers.

Golden Crown Lager has been released as part of the Thomas Cooper’s Selection range of extracts and celebrates Gold Crown Lager, the first lager made by Coopers in 1968.

Gold Crown was a delicate, less sweet beer of the Dortmunder style and created a whole new market for Coopers when it was introduced.

Developed by Maxwell Cooper, Gold Crown achieved strong success. Eventually superseded by other Coopers’ lager brands in 1982, the beer remains an important milestone in Coopers’ brewing history.

Coopers Marketing Manager, Brewing Products, Mr Scott Harris, said the new Golden Crown Lager extract makes a classic lager with deep golden hues and a firm malty body.

“It’s refreshingly bitter with a lingering fruity aroma, crowned by a tight compact head,” he said.

“It’s recommended to be brewed with Coopers Light Dry Malt and Coopers carbonation drops.”

Coopers has a total of 20 DIY Brewing Extracts as well as a range of brewing accessories to assist DIY beer makers.

Coopers wins beer rights for Australian Open

Coopers Brewery has partnered with Tennis Australia and won the exclusive beer pourage rights for the Australian Open for the next five years.

The agreement means that only Coopers beer will be poured at Melbourne Park throughout the two weeks of the Australian Open, as well as lead-in tournaments in Brisbane, Sydney, Adelaide and Hobart from 2017 and Perth from 2018.

It also includes pourage rights for all other sporting and entertainment events at Melbourne Park.

The value of the contract has not been disclosed, but Coopers National Sales and Marketing Director, Mr Cam Pearce, said it was one of the largest national sporting agreements Coopers had signed.

“It’s great to be partnering with Tennis Australia. We are very excited about our involvement in the Australian Open,” he said.

“The Australian Open is one of only four grand slam events in the world and a highlight of the Australian sporting calendar.

Pearce said Coopers would be supplying Coopers Original Pale Ale, Coopers Premium Lager and Coopers Premium Light throughout the event.

He added that in the lead up to the event, Coopers would be undertaking an exciting package refresh for both Coopers Premium Lager and Coopers Premium Light to provide a fresh, vibrant look to coincide with and support the Australian Open.

“We have been working hard with Tennis Australia in preparing for the Australian Open 2017 and we are looking forward to giving tennis fans a special Coopers’ experience,” he said.

Coopers Appoints New Beer Ambassadors

Coopers Brewery have introduced a team of beer ambassadors to spread knowledge about Coopers’ beer and brewing practices with customers, consumers and connoisseurs around Australia.

In discussing the uniqueness of the ale and stout, the ambassadors will answer questions and inspire people to experiment with the beers for maximum enjoyment.

According to Coopers National Sales and Marketing Director Cam Pearce, the family-owned company has a great 150 years’ worth of experience to share with consumers.

“Our ambassadors can suggest which of our beers best with certain foods, discuss the characteristics of different beer styles and recommend different beers for special occasions,” Pearce said.

Ambassadors appointed by Coopers and Premium Beverages include former member of the sponsorship and events team Adrian Clark and former beer sommelier Miro Bellini.

“About 90 per cent of my work is explaining how our beers, such as Coopers Original Pale Ale, Sparkling Ale, Vintage Ale, Mild Ale and Stout, differ from almost every other beer on the market and why they are cloudy,” Clarke said.

Mr Clark said interstate markets were still discovering Coopers beers as their products and story were being shared with consumers and the trade.

Due to an increasing number of imported beers entering Australia as the craft beer sector emerges, beer drinkers have become more discerning and knowledgeable about their choice of liquor than ever before.

Ultimately, Clarke said, the role of the beer ambassadors is to share their passion and excitement about beer as well as to provide information to further engage people seeking to be involved in the category.