Hosted by Sealed Air, SEE.SOLVE.SUSTAIN is a series of virtual events designed to educate the food industry about sustainable packaging and business activities that can help customers achieve their KPIs for sustainability and growth. Read more
Sealed Air Australia celebrates its advancements towards plastics circularity. Read more
Sealed Air is proud to announce that it has formed part of the global collaboration program NEXTLOOPP, working to create circular food-grade recycled polypropylene (PP) from post-consumer packaging.
According to IBIS world, revenue for the fruit and vegetable processing industry is expected to increase, as domestic consumers are eating-in more.
Making food last longer on the shelf has taken on an even more important role due to the effects of the COVID-19 pandemic outbreak. As we abide to self-distancing measures, it means a lot of people – especially the elderly and those more vulnerable to the virus – don’t want to go out as much, including going shopping for food.
At the cutting edge of making longer shelf life possible – especially of meat products – is Sealed Air. The company has a range of packaging such as the Cryovac brand Darfresh vacuum skin packaging, which is designed to protect and make products last longer on the shelf, all while keeping food waste to a minimum.
Kevin Taylor, Sealed Air’s portfolio manager – trays, films APAC has more than 25 years’ experience in the packaging industry and said that Sealed Air is working with food processors and retailers to make the shelf life longer for these products.
“Processing, packing and distribution can consume three days of the available shelf life, even more for nationwide distribution,” he said. “For retailers, maximising shelf life means a greater merchandising period, less food waste and profit erosion. The likes of our Cryovac brand Modified Atmosphere Packaging (MAP) formats have the capability of extending shelf life by up to 13 days, but this can be doubled via formats such as Cryovac brand Darfresh vacuum skin packaging.”
Extended shelf life also means greater product access and reduced waste, while hermetic seals and tamper evidence ensures food safety. The tray design ensures robustness throughout the supply and distribution chain. It is these qualities that make plastic a good option when it comes to packaging food. Plastic packaging sometimes gets on the wrong side of environmentalists, but it is one of the best products to use when packing foodstuffs, according to Coles’ senior structural packaging technologist Graeme Hawkes. Not only that, said the Adelaide-based Hawkes, plastic offers other properties that other packaging just doesn’t have.
“Plastic is the only product that you can recycle back to their original content base and recycle in a never ending loop. Nothing else in the world will do that – not glass, not metals. They lose integrity every time you recycle,” he said. “Another thing is, I’ve studied all sorts of different packaging for meat over the years, and the barrier properties of plastics can’t be beaten. The only way you could beat it is if you buy an animal that day and slaughter it, take it home, and use it within two or three days. That is the only way plastic can be beaten.
“The supply chain and packaging requirements we use now, are 10 times more important than they were 40 years ago. But we want it to be the same as it was 40 years. Consumers don’t see it that way. They go, ‘I want this, and I want that, and I don’t want plastic’. Realistically, without plastic, you haven’t got a product.”
Beyond shelf life, temperature control across the cold chain is critical for food safety. One such technology is Sealed Air’s TempGuard.
“While packaging plays its role in product protection and shelf life, this can come undone if temperature control across cold chain distribution channels are compromised,” said Taylor. “As we see a rise in more meal home deliveries, temperature assurance is essential to ensure product safety and solutions like TempGuard ensure temperature control for up to 48 hours.”
As well as shelf life and being a barrier to unwanted germs and other nasties entering the food chain, manufacturers like Sealed Air are well aware of the peripheral concerns surrounding packaging.
“Our 2025 Plastics Pledge is really driving our research and development efforts,” said Alan Adams, Sealed Air’s sustainability director, APAC.
“Beyond shelf life and product safety attributes of Cryovac packaging solutions, the sustainable packaging guidelines underpin all packaging solutions. This means they’re designed for efficiency across the supply chain. But it starts with being resource savvy, such as ensuring they are light weight and space efficient. It’s about design that enables processors to maximise throughput all while yielding less processing packaging waste and food waste.
“End of life is a key design consideration. For example, Cryovac MAP polypropylene trays are fully curbside recyclable and comprise 8 per cent post-industrial recycled content. TempGuard comprises 80 per cent recycled content and is fully curbside recyclable.”
“Solutions like HydroLoQ go beyond ‘reduce’ because the tray cell design has product purge elements, eliminating the need for the 750 million absorbent pads used across ANZ’s fresh protein space each year,” said Adams.
Plastics also have other areas where research is making headway. Hawkes said in the 30 plus years he has been involved with plastics, the biggest change he has seen is in the lightweighting, which is due to consumers wanting less plastic and manufacturers wanting to reduce costs. But is a plastic still doing its job if there is less of it covering a product?
“It depends on the polymers,” said Hawkes. “You have polymers that are good at being an oxygen barrier and you have some that are really good – manufacturers put an active barrier inside the polymers themselves that absorb residual oxygen to keep the freshness.
“There are some really fantastic technologies around some of the barrier properties around plastics. Thicker doesn’t always mean better. Thicker just means heavier which makes it better for a MRF. It doesn’t mean that it is going to be better for the product inside it.”
In the current climate surrounding COVID-19, these plastic barriers are important. Taylor is also aware of issues around getting food to market quickly, and also that Sealed Air is learning lessons as supply chain issues unfold.
“Supply chain reliability is crucial especially when we need to respond quickly to unprecedented supply volumes. A rapid response means a local response,” he said. “Think about the mince beef situation. When consumers hit the panic button, it affects the entire supply chain and without packaging, our food supply chain is compromised. Our Cryovac trays are locally produced in Tullamarine, Victoria so we’ve been able to react quickly and ramp up supply to our customers and interstate warehouses for next day delivery.
“While local supply chains are crucial, so is collaboration. We’ve worked closely with our customers and retail partners to ensure we are putting packaging resources into the appropriate areas to ensure we fulfil product demand.
“It’s a real example of the industry working in collaboration – all while keeping employees and communities safe.
“Mince trays have been our single biggest growth area. Minced beef is a high turner over product anyhow but panic buying saw tray volumes increase four-fold. We need to ensure we are prepared for the next thing and there will be lessons learned for the entire food industry, in particular, local supply. Kudos to front line workers and to all involved in Australia’s food supply chain. The provision of safe food and continued nutrition during this time is paramount and through strong collaboration and in a true Aussie spirit, we are ‘getting on with it’.”
Reducing the use of packaging materials is one of the aspects that will help lead to a sustainable future. When re-designing plastic trays for ANZ’s fresh red meat sector, Sealed Air Australia ventured beyond “reduce” and found a way to “eliminate” the need for absorbent pads. Sealed Air’s Kevin Taylor is the APAC portfolio leader for the company’s trays, films and absorbents business. Here, Taylor spoke to Food & Beverage Industry News about some of the new technologies behind the latest meat-packing developments from the company.
Why was HydroLoQ developed?
While absorbent pads solve the problem of retaining product purge, they can also be problematic for food processors and our planet.
HydroLoQ was developed to eliminate lost time associated with pad related issues for moist protein Modified Atmosphere Packing (MAP) applications that are estimated to contribute to three per cent of overall down time. Furthermore, pads comprise ‘end of life’ challenges. In fact, each year, more than 750 million absorbent pads used across ANZ’s fresh red meat sector end up in landfill.
Meat discolouration is also a challenge for retailers. Meat in direct contact with an absorbent pad is not experiencing the full colour preserving benefits of the surrounding modified atmosphere and thus can undergo product discolouration causing subsequent product mark downs.
Furthermore, the removal of the pad eliminates any risk of ingesting the contents of the pad if it leaks.
What were some of the issues when developing the products?
MAP technology has been used for more than 20 years. Forgetting what we already knew and addressing supply chain challenges with a fresh view was one of the biggest challenges. Understanding surface tension science and redefining absorbency requirements for MAP applications was critical to success.
The shape of the base design was important. Not only was it required to hold a specific volume of purge, but it could not leave any imprint or indentation on the protein which would lead to consumer rejection and product mark downs. This problem was overcome with some adjustments to tooling.
HydroLoQ is a recyclable pack. How hard was that to incorporate into the design?
All Cryovac polypropylene trays are recyclable in accordance with the APCO PREP tool. It was important in the redesign that the tray components did not compromise this. Also important was ensuring that the new design did not require the use of additional resin to perform suitably across the supply chain.
Sealed Air’s Cryovac brand food packaging is renowned for maintaining freshness and reducing food waste. Does HydroLoQ still enable this?
Yes. Cryovac HydroLoQ continues to deliver high oxygen barrier performance to keep proteins fresh across the supply chain. We all know extended shelf life means a less wasteful food supply chain. With HydroLoQ, the processor benefits by eliminating pad related downtime and product contamination due to pads breaking open during packing. Estimates suggest 500kg of meat is removed from the supply chain and down-graded to pet food every time pad related contamination occurs.
Is HydroLoQ 2025 ready?
Absolutely. HydroLoQ is fully recyclable and has no separable components that consumers need to work with. Each tray contains up to 8g of recycled resin that is recovered from Sealed Air’s “Zero Waste” tray making facility based in Tullamarine, Victoria.
How is the introduction of HydroLoQ impacting the Tullamarine plant, which also produces absorbent pads?
Sealed Air’s sustainability vision is ‘to protect, to solve critical packaging challenges, and to leave our world better than we found it’. In this case, developments such as Cryovac HydroLoQ changes the way we do things and allows our processors and supply chains to evolve. The sustainable advantages for our processors and planet are significant.
After all, HydroLoQ allows us to leave our planet better than we found it.
What has the feedback from clients been like?
Soiled absorbent pads dampen the consumer experience. Because consumers dislike touching a soiled absorbent pad, they avoid separating the pad from the tray and dispose of fully recyclable trays to landfill.
This tray is the first of its kind into Australia’s retail environment. Customer acceptance has been positive and Cryovac HydroLoQ can be found at retailers including Aldi and Coles. At this stage, retail acceptance has been limited to fresh red meats, but proteins including poultry and seafood are also on the radar.
Brand owners can also leverage a strong sustainability story by making the switch to HydroLoQ and meet consumers’ growing demands for sustainable packaging.
What makes these products different from similar offerings in the marketplace?
This tray design is new for ANZ, and padless tray formats have been used in Europe.
This is the first padless barrier tray used for ANZ’s modified atmosphere packaging market. The base design not only retains purge, but offers additional rigidity which is an important design parameter for our distribution chain. Rigidity is also important for packs using retail lidding film – get them both wrong and lid film energy can distort the shape of the tray.
Is there a limit to the size of the produce that can be used with these products?
We have matched the retention capacity of the base of the tray to the current retailer specifications for the products the trays are used for. Water purge for poultry is higher because it uses water chilling technology and subsequent tray designs will take this into account.