Laura Huddle appointed head of commercial for Deliveroo Australia

Online food platform Deliveroo has appointed Laura Huddle as head of commercial in Australia.

Huddle joins Deliveroo after more than nine years at event technology platform, Eventbrite, where she joined as employee Number 20 and held multiple roles including head of sales and business development for Asia Pacific and head of marketing – Australia and New Zealand.

Huddle will oversee Deliveroo’s relationship with the more than 11,000 restaurants on the platform in Australia, as well as focus on growing the number of restaurants with whom Deliveroo partners. The appointment comes as Deliveroo continues to expand the restaurants on its platform, having more than doubled the number of partner restaurants in the past 12 months.

“This is an incredibly exciting time to be joining Deliveroo, a company that is focused on transforming the way people think about and experience their favourite foods. Partnering with and enabling the success of Australia’s best and most-loved restaurants is key to this,” said Huddle.

“There’s no doubt that the traditional restaurant sector is changing as consumers are looking for both the convenience of on-demand food delivery and an amazing dine-in experience. I’ll be focusing on ensuring that Deliveroo can best position our partner restaurants to succeed across both.”

During her time at Eventbrite, Huddle opened the Australia, New Zealand, Singapore, and Hong Kong  markets, drove experimentation within the small and medium business segment, and led APAC sales to achieve globe-leading performance.

Deliveroo hopes to grow numbers by launching a BYO rider system

Deliveroo is launching a new system in Australia where food outlets supply their own delivery people.

The food delivery service hopes this will help grow the number of people using their platform.

Deliveroo said this would help double the number of restaurant using its platform to 12,000 by the end of 2018.

The delivery platform, known as Marketplace+, launched in Australia on the 6th of September.

READ: Foodora stops food delivery services in Australia

The platform allows restaurants to list their delivery services on Deliveroo’s website, but at a lower fee if they use their own drivers or riders.

Traditionally, Deliveroo has supplied drivers or riders as part of its service to restaurants on its platform.

It was introduced to the UK and European markets in early-mid 2018.

From July, Deliveroo customers in the UK had 5,000 more restaurants to choose from at a wider range of prices, with the help or the new platform.

Customers on the app can see both restaurants who make use of Deliveroo’s ‘core’ delivery network and restaurants who deliver meals themselves.

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