Fanta goes all scary

Coca-Cola south pacific has announced the launch of FANTA’s Tastes like Halloween brand campaign.

FANTA will launch a major integrated marketing campaign which will include above-the-line media for the first time, building on the existing #FantaTastesLike campaign.

Parents will be targeted through strategic partnerships with taste.com.au and NOVA personality Kate Ritchie in addition with heavyweight retail activations.

The campaign with be fronted by a strong in-store presence with standout thematic packaging across selected FANTA Orange and FANTA Lemon LIFT packs. The packaging will be supported by Halloween-themed point of sale, including hanging mobiles and off-location display units.

 Ramona Spiteri, Brand Manager, FANTA, said: "The 'Tastes Like' Halloween campaign is a direct reaction to the increasing popularity of Halloween celebrations in Australia and its role in driving significant growth across products in the FANTA portfolio in recent years.

Adding “This year, we have developed our biggest Halloween campaign to date and we are confident of making FANTA the treat of choice for the spooky celebrations."

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