Australians being urged to buy local ham this Xmas

Australia’s most awarded butcher, Adam Stratton, is urging people to “buy local” this Christmas when it comes to selecting their festive hams.

Adam Stratton is a master butcher and runs the successful Tender Gourmet Butchery chain in Sydney. 

“Around 22 million kilograms of ham is sold in Australia at Christmas, but unfortunately, not all of that is sourced locally,” said Stratton.

“I think customers should know if the ham they serve for Christmas lunch might have spent three months on a boat being shipped in from overseas. Who knows what refrigeration has been used to get the produce here.”

“Pork products are flooding the local market from places such as Scandinavia, Asia and North America. When it comes to Christmas hams, there is no substitute for local produce. Australian produce is a clear winner for appearance, taste and value.”

“Customers need to look for the hot pink Australian PorkMark logo – this is a guarantee that the ham is made with 100 per cent Australian home-grown pork.

“In fact, research shows that around 90 per cent of Australians prefer to buy Australian produce because they believe Australian pork is fresher, of a higher quality and tastes better,” he said.

Latest figures show that nearly $10 million worth ($9.4m) of imported pork arrives in Australia every week destined to be made into ham and bacon.

IGA’s ham trots in to take national award

Independent Grocers of Australia (IGA)’s Bone in Leg Ham has been awarded the Australian Pork’s “Nationally Available Ham Award Pork Mark” for the second time.

Australian Pork’s annual Australian Ham Awards celebrates Australian grown and produced hams and aims to educate consumers on how to identify ‘true-blue’ Australian ham. 

The competition forms part of the organisation’s Ham Week, which this year runs from 29 November until 5 December 2015.

Steven Cain, Metcash Food and Grocery CEO said: “Metcash and IGA independent retailers are delighted that IGA’s home-grown Australian ham has been recognised again as the best nationally available ham in the country.

“IGA are big supporters of Australian producers and it is an honour to be recognised as one of the best in the country for a ham from Australian pork. We are very proud to be the biggest independent supermarket group bringing this product to Australian homes this Christmas, with over 1200 stores nationally stocking the range.”

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