Heineken’s partnership with Royal Croquet Club extended

Following a successful Sydney debut last weekend, Heineken is set to bring its Heineken Saturday event to the rest of Australia, and in turn, extending the partnership with the Royal Croquet Club.

The next stop for the event of the beer brand will be Melbourne on 17 December, before rolling out at Perth, Adelaide and Brisbane over the first half of 2017.

Nada Steel, Marketing Manager, Heineken Lion Australia, said, “Bringing Heineken Saturday to Sydney for the first time proved to be a big success. As part of our ongoing commitment to deliver unique world class Heineken experiences for our 18-29-year old consumers, we are excited to extend our relationship with Royal Croquet Club and take Heineken Saturday across Australia.”

Eliminating waste in the fisheries industry

Every year 340,000 tonnes of usable whitefish by-product are discarded into the sea. But the fisheries industry has now identified ways of halting this practice.

The fishing company Nordic Wildfish has been assisting in the development of a new technology that can make use of the entire by-product from whitefish such as cod, pollock and haddock.

Instead of discarding the heads, guts and the rest of the fish, they can all be incorporated into a hydrolysis process that separates the bones, leaving a kind of “soup” to which enzymes can be added and valuable oils and proteins extracted.

“The entire process takes place on board the trawler, which has only been at sea for two months,” says Anders Bjørnerem, R&D Director at Nordic Wildfish in Norway.

So this technology is entirely new? “Yes. No one has done this before, and it’s very exciting. We’ve already been nominated for the 2016 Innovation Prize awarded by the technical journal Teknisk ukeblad,” says Bjørnerem.

Non-sustainable food production Nordic Wildfish is located on the island of Valderøya, west of Ålesund, Norway, and has been working closely with the research-company SINTEF for some time to promote technological development.

“As much as 92 per cent of marine whitefish by-product is not utilised,” says Bjørnerem. “Commonly it is only the fillets that are processed to become food. This is not sustainable food production. As we approach 2050, the demand for food on this planet will increase by as much as 70 per cent due to high levels of population growth.

The industry must make it its goal to utilise the entire fish,” says Ana Karina Carvajal, Research Manager at SINTEF Fisheries and Aquaculture.

According to a report published by SINTEF in 2014, 340,000 tonnes of whitefish by-product are discarded annually. SINTEF believes that this material has major commercial potential if it can be processed to produce high quality end-products such as ingredients in animal feed and food for human consumption.

Teamwork is key On board the trawler Molnes, whitefish by-product is processed using enzymatic hydrolysis to produce valuable proteins, amino acids and fish oils.

Many technologies have been developed and adapted for installation on board the refurbished trawler. “Excellent teamwork between researchers and the industry will enable many new systems for better exploitation of the fish to be implemented within the next two to four years,” says Carvajal.

“We’re very pleased to see that some segments within the industry have already taken the first steps towards more sustainable food production,” Carvajal says.

Read more at: https://phys.org/news/2016-11-fisheries-industry.html#jCp

Asahi releases Mist Wood Gin

Asahi has introduced Mist Wood Gin, designed as an alternative to sparkling, wine and spirits.

Employing principles of apothecary when creating the flavour combinations, Mist Wood Gin challenges the preconceived gin experience by steering away from the traditional tonic-based mixes. Instead, English pot-stilled gin is used and then matched with curated fruit, citrus and bitter flavours to create new taste sensations.

With four varieties available – Apple, Orange and Bitters, Grapefruit and Lime, and Elderflower and Lime, each blend combines contemporary flavours that result in what the company called “a sophisticated ready-to-drink beverage.”

The Mist Wood Gin range has to date won two gold medals at the 2016 Global Spirits Masters.

With the Apple and Grapefruit and Lime both being awarded top prize, the Orange and Bitters and Elderflower and Lime varietals also took out silver medals within the pre-mixed category.

Gin is fast becoming the beverage of choice as it surges in popularity – rapidly encroaching on a territory dominated by vodka, gin has experienced a 20 per cent growth in the average number of monthly drinkers nationwide, the company said.

Containing a 5 per cent ABV in 320ml bottles, Mist Wood Gin is available in in 4 packs, or 6 x 4 pack cases.

Annies Fruit Bars clean up at the Munch Awards

Annies Fruit Bars, a subsidiary of Kono NZ,  has been named as the Best Kids Food Product in the 2016 Munch Foods Awards.

The awards, now in their fourth year, are run by Munch, an eco-friendly New Zealand company that makes and markets products and offers ideas and recipes online to feed the family.

The Munch Food Awards raise awareness about kid’s food marketing and products and allow parents to give players in this industry some feedback.

Nominations for finalists are made by the public and then both public vote and a judging panel choose the category and supreme winners.

“We are thrilled to be recognised in the industry as a product that parents trust to give to their children. Our fruit bars are made from 100 per cent fruit, and nothing else. They have no added sugar, and are free from additives, concentrates, gluten, dairy, and nuts,” said Mel Chambers, GM Food, Kono NZ.

Aussie salmon lands AA rating from BRC

Huon Aquaculture has become the first Australian business of its kind to obtain a AA grade in two categories from the British Retail Consortium (BRC) Global Standards, a leading safety and quality certification programme, used by over 23,000 certificated suppliers in 123 countries.

Huon received the coveted AA rating after a testing and accreditation process of its new Huon Smokehouse & Product Innovation Centre at Parramatta Creek, Tasmania.

Huon Aquaculture Co-Founder and Chief Executive Officer, Peter Bender said the BRC rating was a testament to years of hard work and commitment to standards of excellence.

“Huon has been working tirelessly for three decades to produce and distribute safe, high quality food to Australian consumers,” Bender said.

“BRC is globally regarded as the industry wide benchmark certification for best practice, quality and food safety in the food industry.”

“We are exceptionally proud to be the first Australian salmon company to achieve this rating in two categories.” “We believe this helps us produce some of the best tasting salmon products available in the Australian market,” Bender said.

The BRC Standard ensures customers can be confident in a company’s food safety program and supply chain management. All BRC audits are carried out by a global network of highly trained certification bodies and training providers.

The standard ensures exceptionally high standards when it comes to the competence, qualifications and experience of its auditors which ensures the audit standards are stringently maintained.

Bender said the new Smokehouse and Product Innovation Centre was one of the most advanced in the world.

“This facility is a crucial step in ensuring we are taking the highest quality, innovative products to market, all proudly carrying the Tasmanian brand,” Bender said.

Stainless steel pipe conveyor for food makers

Exair has added smaller and larger sizes to the air operated 316 Stainless Steel Threaded Line Vac conveyor product line, which is designed to convert ordinary pipe into a powerful in-line conveying system for food products, pharmaceuticals and other bulk materials.

The 316SS Threaded Line Vac is now available with NPT threads for use on 3/8 NPT through 3 NPT pipes.

Featuring large throat diameters for maximum throughput capability, these conveyors are designed to attach to plumbing pipe couplers, sanitary flanges and other pipe fittings.

Available from Compressed Air Australia, the 316SS Threaded Line Vac conveyors eject a small amount of compressed air to produce a vacuum on one end with high output flows on the other. Response is instantaneous.

Regulating the compressed air pressure provides infinite control of the conveying rate. Construction is durable Type 316 stainless steel to resist corrosion and contamination.

The 316SS Threaded Line Vacs can withstand temperatures to 204ºC.

Nine sizes are available. Applications include gas, grain or ingredient sampling, part transfer, hopper loading, scrap trim removal, tablet transfer and packaging. Other styles and sizes are available to suit hose or tube.

Additional materials include aluminium and abrasion resistant alloy. 316SS Threaded Line Vacs are CE compliant and solve a wide variety of conveying applications.

Australia’s newest distillery made Pozible by crowdfunding

Australia’s newest distillery, Cape Byron Distillery has launched its first spirit, Brookie’s Byron Dry Gin via Australian crowdfunding platform Pozible.

Created by Eddie Brook and acclaimed Scottish distiller Jim McEwan, Brookie’s captures the unique tastes and flavours of sub-tropical New South Wales.

The distillery itself is nestled in the very heart of the Brook family’s macadamia farm and is surrounded by a lush rainforest.

A traditional “dry style” Gin, Brookie’s is a balanced combination of the traditional and local native botanicals, trickle distilled in a custom hand-made copper pot still.

Jim McEwan said, “We’re bringing a new level of excellence to distillation. When you taste this gin, it tastes pure. You’re tasting a bit of nature, you can taste the salt air, you can taste the fruits and flowers of the rainforest, it has the warmth of the personalities associated with family distillers.”

Brookie’s is a gin also has a strong environmental message. Over the past 30 years the Brook family have planted over 35,000 native trees, mostly sub – tropical rainforest trees. Today the farm is thriving eco system.

A percentage of the profits from every bottle sold will support the work of the local Big Scrub Landcare group, whose sole mission is to protect what’s left of a mighty rainforest and to encourage new plantings.

 

Hilton Food Group to open $115m meat plant in Queensland

According to reports, UK-based meat processor Hilton Food Group has announced the opening of a new meat processing facility in Queensland.

The facility will be primarily supplying Woolworths  and will be capable of supplying Woolworths stores across both Queensland and parts of New South Wales, with beef, lamb, pork and other meat products.

The company is now in the process of acquiring an appropriate site for the facility and securing the relevant government approvals.

“It is proposed that Hilton’s Australian subsidiary, Hilton Foods Australia, will finance the new food packing facility, with current target for the commencement of production of 2020,” a company statement said.

Canadian Club named as an official partner of the Australian Open

Canadian Club has once again signed on as an official partner, official spirit and exclusive dark spirit, of the Australian Open, one of the nation’s largest annual sporting events.

For the second year in a row, Canadian Club (CC) will be making a ‘racquet’ at the Australian Open Festival with the Canadian Club Racquet Club activation perched hillside at the Birrarung Marr festival.

And for the first time, it will also expand its footprint outside of Melbourne with the Canadian Club Racquet Club popping up at three iconic venues in NSW and QLD – The Bucket List Bondi, Cruise Bar Sydney and Sandstone Point Hotel QLD.

The Canadian Club Racquet Club pop-ups will open in December, serving up refreshing Canadian Club cocktails, along with the classic CC and dry. The locations will be decked out in true CC summer style and for the duration of the AO, each site will also feature a big screen, broadcasting every game live to those wanting to soak up the social tennis vibes in Sydney and Brisbane.

The Australian Open partnership includes exclusive dark spirit pourage within Melbourne Park and throughout the Emirates Australian Open Series, the lead-in events to the first Grand Slam of the year, further unlocking trial amongst tennis goers.

“The Australian Open is one of the most iconic events on the Australian sporting calendar, and after great success during the last couple of years we are very excited to be taking the CC Racquet Club to Sydney and Brisbane,” Kristy Rathborne, Brand Manager, Canadian Club said.

The CC Summer of Tennis will extend nationally, from December through to February.

Coke hires Jennifer Aniston for new Glaceau campaign

Coca-Cola South Pacific has announced that Glaceau smartwater’s new Australian summer campaign will be fronted by Jennifer Aniston who has been brought on board as brand ambassador.

Following the successful launch of Glaceau smartwater in Australia earlier this year, Coca-Cola said Aniston will be front and centre of the campaign, appearing across large format iconic out of home displays that include full wraps of Melbourne and Adelaide trams, as well as national billboards in high impact locations.

In addition to Aniston, the Glaceau smartwater summer campaign will also include product trials that will be driven through one of Coca-Cola’s largest ever sampling programs in Australia.

Glaceau smartwater has also partnered with Westfield to activate targeted sampling at selected NSW and VIC Westfield shopping centres, getting in front of their target audience as they do their Christmas and New Year shopping.

Glaceau smartwater is available in 12x700ml sports cap lid packs from a wide range of retail channels including grocery, independents and other outlets.

New reliability test for moisture analysers

Routine moisture-analyser testing between professional calibrations is a good way to ensure moisture measurements are consistently correct.

However, regular performance testing is often neglected because traditional methods are time-consuming and impractical. Mettler Toledo’s SmartCal offers a fast way to verify the performance and veracity of a moisture analyser.

SmartCal simultaneously tests both the heating and weighing units. When results lie within expected tolerances, it lends validity to all measurements made since the previous test.

These results are viewed in a series of clear, readable measurement reports for straightforward monitoring.

They can either be stored directly in the instrument or manually entered into an Excel report.

Mettler Toledo’s also offers a certified version of SmartCal. cSmartCal is tested by the independent German Federal Institute for Materials Research and Testing.

It satisfies regulatory requirements and is suitable for highly-regulated environments that require an extra level of results assurance. SmartCal StarterPac contains 12 sachets and accessories including the user guide, reporting templates, thermo-hygrometer, and validation documentation.

Asahi Beverages & Wipro partnership recognised with award

Asahi Beverages, the Australia New Zealand business of the Japanese beverage giant and Wipro Limited, a leading global information technology business services company, have been jointly recognised for the ‘Best BPO Sourcing’ partnership of 2016 by the ANZ Paragon Awards, presented in Sydney.

Now in their sixth year, the Paragon Awards honour and recognize companies that have demonstrated ground-breaking and innovative approaches to sourcing, resulting in a positive impact on their clients’ businesses.

Wipro and Asahi Beverages entered into a multi-year contract in September 2014 to jointly innovate, improve organizational efficiencies and enhance customer satisfaction for the beverage company.

Wipro developed a Process Migration Solution that enabled Asahi Beverages to make a robust transition of shared services by mitigating the risks. The solution was delivered through a combination of process migration levers, procedures and tool sets.

Peter Dalins, General Manager, Enterprise Solutions, Asahi Beverages, said, “We are proud to have won this award jointly with Wipro. Our partnership with Wipro is of key strategic value to us. Wipro has understood many critical elements of our business, and has also helped us improve services to our internal and external customers.”

Riviana releases pressed pear juice in a 1 litre Tetra Pak

Pressed Pear Juice from Riviana has been released in a 1 litre Tetra Pak.

According to the company, Riviana Pressed Pear Juice is made from quality fresh pears which have been pressed against a fine sieve to extract the juice.

The cloudy appearance underscores the fact that it is not made from concentrate and has not been diluted with water.

“We don’t ‘produce’ juice – we press and then pack it,” explained Riviana Foodservice Channel and Strategy Manager Nick Dymond.

“Taking this approach ensures quality and flavour and makes the product much more appealing than reconstituted juice.”

The shelf-stable packaging with convenient resealable screw cap is designed to ensure ease of use.

John West lands top sustainability award

Solidifying its position as Australia’s most sustainable tuna brand, Simplot Australia owned John West, was awarded the highest accolade at the 2016 Banksia Sustainability Awards, in Sydney recently.

John West Australia, the only national supermarket brand to be recognised in the awards this year, won the Communication for Change Award, followed by the prestigious 2016 Banksia Gold Award, which reflects the ‘Best of the Best’ across the categories.

Earlier this year, alongside the WWF-Australia (WWF) and the Marine Stewardship Council (MSC), a world leading brand commitment was made, to help end unsustainable fishing methods within the canned tuna industry in Australia, thanks to Pacifical, supplied by the world’s largest sustainable tuna purse seine fishery, controlled by the PNA (Parties to the Nauru Agreement).

The alliance with WWF, MSC and Pacifical and Simplot’s supplier network, is the result of years of the entities working together to find a way to overhaul John West’s supply standards within Australia, moving towards a more sustainable future for the world’s oceans.

Simplot Australia Managing Director, Terry O’Brien, said, “We feel privileged to have been awarded such an accolade in Australian sustainability. The category shift has been years of work alongside our partners, to truly lead the industry, consumers and the environment, towards a more positive future. We look forward to continuing the work, as we move into the next phase of ensuring a positive future for our oceans.”

The Banksia Awards is the longest running and most prestigious acknowledgement of commitment to sustainability in Australia. They recognise Australian individuals, communities, businesses and government for their innovation, achievement and commitment to sustainability.

Smart packaging set to feature at AUSPACK 2017

Smart packaging – which encompasses both active and intelligent packaging – is seeing rapid technological advancement on a global scale.

The global market for smart packaging is currently estimated at $5.3 billion and growing at CAGR of 8% for a projected value of $7.8 billion by 2021, according to market analysts Smithers Pira.

Intelligent packaging technologies incorporated or embedded in a pack (like codes and tags) provide a means to access information, check authenticity, monitor product conditions, receive and store data as well as deliver messages to customers, shippers and brand owners.

An important application for Australian manufacturers is proving product provenance and authentication, particularly for those exporting into Asian markets where counterfeiting is rife and where consumers seek assurance that a product is genuinely Australian.

Product identification and inspection expert Matthews Australasia (Stand 56 at AUSPACK 2017) has worked with New Zealand company Trust Codes to provide high-end infant formula processor Camperdown Dairies with a ground-breaking platform to allow Chinese consumers to quickly check the authenticity and provenance of its products using their smart phones.

The system prints each tin of infant milk formula with a unique QR code with human-readable information managed by Matthews’ iDSnet software.

The printed QR code allows consumers to scan and identify the individual product and report its history, among other information.

In another local development, packaging equipment supplier Result Group (Stand 38 at AUSPACK 2017) has partnered with IDlocate, a traceability and anti-counterfeit solutions provider, to deliver a consumer-facing authentication platform which enables unique QR coding systems to be printed on packaging.

By scanning the code with any smartphone or handheld device, consumers have direct access to a range of data in real time — including growing information, ingredient details, promotional offers, export origin and serving suggestions.

Augmented Reality is another exciting technology being used by brands to create engaging and immersive experiences for consumers.

Omniverse Foster Group (Stand 27 at AUSPACK 2017) will be demonstrating advances made to its 3D immersive packaging technology which it introduced at AUSPACK 2015.

The company will showcase how it is taking AR to the next level of digital platforming, enhancing the technology’s ability to bring brands to life.

AUSPACK 2017 will run from 7 – 10 March 2017 at Sydney Showground, Sydney Olympic Park from March 7-10.

Murray Goulburn and Mead Johnson Nutrition dissolve partnership

Murray Goulburn (MG) has announced today that Mead Johnson Nutrition (MJN) and MG have mutually agreed that they intend to terminate the March 2016 agreement for an alliance for the supply of nutritional products.

MG said that it remained committed to a B2B nutritionals strategy and MG and MJN will continue to explore new ways to work together.

Interim CEO David Mallinson announced that MG will now review its strategy for its nutritionals investment to ensure MG is maximising value for its suppliers and owners, whilst exercising discipline with MG’s capital.

Approximately 90 per cent of MG’s existing nutritional sales are destined for markets outside of China and MG’s supply agreement with Indonesia’s Kalbe Nutritionals remains in place.

Mallinson noted that “MG remains committed to developing a leading B2B nutritionals business for all export markets and we will continue to assess the best possible way to invest for future growth in this business.”

What bulk packaging system should you choose?

When it comes to choosing a bulk packaging system, every business has its own unique needs. There are different types of bulk packaging systems available on the market, and each machine comes with its own uses and advantages.

Some focus more on outer packaging functions such as forming, cleaning, and sealing. Others focus more on the interior of the package through filling, wrapping, and creative packaging solutions. What you’ll need depends on the type of items you’ll be packaging and the type of packaging you’ll be using, as well as your budget.

Form, fill and seal machines (FFS)

These machines are commonly used for food packaging, although they can also be used for other items including liquids and solids. The FFS machine creates a bag from a flat roll of film, while simultaneously filling the bag with the product and sealing the bag once it’s full. The advantages of FFS machines are that they can operate at a high speed and they’re ideal for running the same product continuously.

The cost of the film is cheaper than purchasing pre-made bags, so you will save on operating costs. However, changing the film is time-consuming, and if the bag is dropped it will often break.

Vertical form, fill and seal machines (VFFS)

VFFS machines fill each bag before heat sealing it, labelling it with a time stamp, and auto cutting the bag. Most VFFS machines can operate at about one finished bag per second, so they are ideal for businesses with high output requirements.

They can be used for small individual packages (like sachets) or for larger bags, and they can package a wide variety of materials like seeds, powders, liquids. VFFS machines are suitable for bagging oats, hay, mulch, fertilisers and more.

Bale packaging machines

Bale packaging machines use hydraulic cylinders to compress products to a quarter of their original size. This allows you to store more products, maximise your available space, and save on packing and transportation costs. This type of bulk packaging system is normally used for cereals, rags, sawdust, humus, straw, hay and fodder.

Valve bag fillers

These machines are consistent, accurate, and simple to install and adjust. Valve bag fillers use a two-stage filling system. The majority of product is filled at maximum rate, and then just before the bag reaches its target, the machine reduces the fill rate to a dribble feed.

This way, the machine can stop filling more accurately when the bag reaches its target weight.

Valve bag fillers are relatively small machines, so they don’t take up a lot of floor space. They’re suitable for packaging dry materials, powders and granular products such as soil, mulch, minerals, grains or concrete mix.

Pre-made bags or open mouth baggers

These systems are extremely flexible. They are compatible with paper bags or woven bags, heat sealers, inner liners, stitched outer bags, fold overs and taped seals.

They offer various feeding methods including gravity feeding, auger feeding, and vibratory feeding, providing you with the ability to package unusual products.

You can add dust extraction systems or bag compression functions depending on your business needs. Poly woven bags are, on average, more robust than FFS bags, but your cost per bag will be higher. Open mouth baggers also tend to be slower than FFS systems.

Visit www.accupak.com.au to find out more.

Tetra Pak announces new US$110 million Vietnam factory

Bolstered by rapid consumption growth and increasing customer needs in the Asia Pacific region, leading food processing and packaging solutions company Tetra Pak today announced their US$110 million investment in a state-of-the-art regional manufacturing facility near Ho Chi Minh City, Vietnam, to serve customers across the region.

The move is prompted by increasing consumption volumes, with the 2016 total packed liquid dairy and fruit-based beverages intake at 70 billion litres across ASEAN, South Asia, Japan, Korea, Australia and New Zealand.

Additionally, over the next three years, these markets are likely to grow at a healthy 5.6 per cent per annum, with products packed in Tetra Pak cartons projected to grow at a much faster rate as compared to other packaging formats such as glass bottles and cans.

“Tetra Pak has been present in the region for decades, with our first factory set up in Gotemba, Japan in 1971,” said Michael Zacka, Regional Vice President, Tetra Pak South Asia, East Asia and Oceania.

“Over the years, we have seen substantial growth of our products, driven by a wide portfolio and a number of innovations that we have introduced in the market. Hence our investment in a new plant, which will be our fourth Packaging Material factory in the region, providing us with expansive coverage and scale.

This decision is a strong reflection of our commitment to the region and our firm belief in its future potential.”

The greenfield factory, expected to begin operations in Q1 2019, will have an expandable production capacity of approximately 20 Billion packs per annum, across a variety of packaging formats, including the popular Tetra Brik Aseptic and Tetra Fino Aseptic.

It will primarily serve customers based in ASEAN, Australia and New Zealand. With a strong focus on sustainability, the site will adopt a host of global best practices to minimise the environmental footprint, including the utilisation of a high proportion of renewable energy sources.

This investment will complement Tetra Pak’s three long-standing production facilities in Singapore, India and Japan, building on the wealth of experience built up throughout the company’s operation in the region.

Together, the factories will enable the company to offer more innovations, efficiency and customer service to meet the rapid growth in Asia.

“We are committed to investing in Australia and New Zealand’s food export business to help our customers tap into the huge opportunities opening up both at home and in the wider region. Our investment in this manufacturing facility means we will be able service our ASEAN markets more efficiently, offering greater innovation, enhanced quality, efficiency and flexibility for producers.” said Craig Salkeld, Managing Director for Oceania, Tetra Pak.

Did milk processor overstate its accounts?

A forensic accountant has alleged that dairy processor Murray Goulburn may have overstated its earnings and even lost money in the last financial year.

It was claimed in early November that its treatment of the milk supplier support program in its accounts was wrong.

This in turn has led to dairy farmers doubting whether they’ll get repaid, according to The Sydney Morning Herald. Not helping the situation is the company’s decision to write off part of the advance.

Forensic accounting company, Morris Forensic, says Murray Goulburn’s pretax profit of more than $57 million should have been a loss of just over $92 million.

Morris Forensic believes that Murray Goulburn treating the advance as an ‘asset’ is not correct because there is no right to recover the advance from farmers. “In my opinion, Murray Goulburn’s financial statements should have been prepared on the basis that the amounts paid or payable to suppliers for milk purchased during the year were inventory purchases,” Morris Forensic argues in its report.

Murray Goulburn has confirmed to the SMH that farmers do not have to repay the advance and that the company has already written off part of the advance.

“In my opinion, the manner in which Murray Goulburn recognised the MSSP assets of $183.334 million in its 2016 financial report resulted in Murray Goulburn increasing its reported profit before income tax by approximately $150 million,” Morris Forensic said in its report.

Murray Goulburn is the subject of a class action and of ASIC inquiries due to allegations that it misrepresented certain aspects in its prospectus when it raised capital from investors last year.

Rosella flies off with new branding

Rosella is set to unveil a new logo this November, which the company claims will be the most dramatic change in the company’s visual identity for 20 years.

According to Senior Brand Manager, Kristine Dalton, “The most immediate change is the rosella bird itself. We have revisited the grassroots of our original logo whilst preserving the distinctive, native Eastern rosella and have given it flight to represent the company continuing to keep pace with modern Australian eating.”

“We believe the change will be welcomed. The new design will appeal to a new generation of Australian families by capturing the essence of our Australian Spirit, our vibrancy, energy and our free spirit.”

Designed by Melbourne Design House Disegno, the logo represents the company’s colourful history in a modern and evolving style.

“As an organisation so engrained in Australian culture, we are excited for this change to continue our longstanding relationship between the Rosella brand and customers,” concluded Dalton.

The new logo will first appear on the 600ml sauce bottle, on shelves nationally in all Coles, Woolworths and Independents late November.