New health drink shines

Health drink company shine+, is leading the way in the world of drinkable nootropics, launching nationally a new 400ml range this week.

Following a successful trial, the new range will now be available in the 650+ Caltex Star Mart stores across the country.

Shine+ combines natural and functional ingredients that have been shown to aid mental clarity and concentration. Whilst many assume nootropics are only synthetic, shine+ contains only natural, earth grown botanicals that have been used for hundreds of years with no artificial additives, no added sugar, ensuring both safety and health benefits.

A hot topic amongst wellness trends this year, the nootropics industry has risen steadily since the 1970’s, providing an alternative to energy drinks, coffee or other caffeinated beverages. From a biohacking method only seen amongst the pioneers in Silicon Valley to now mainstream appeal amongst students, professionals and the health conscious, the market once valued at USD 2.3 Billion in 2015, is expected to reach $3 billion by 2024

The key functional ingredients and natural nootropics in the shine+ 400ml range are Ginkgo Biloba, Turmeric, Green Tea, L-Theanine, Green Coffee Beans and natural B Vitamins. The new range comes in three strengths – each differing in the amount of green coffee beans and equivalent caffeine. The combination of ingredients ensures sustained mental clarity and concentration without the well-known ‘caffeine crash’ or sugar crash.

“After we saw the positive response to our first drink, the 110ml smart shot, we asked our fans what they wanted to see next. The two things we heard consistently was ‘make it bigger’ and ‘make something for the fridges’. I’m humbled by the response to the 400ml, it has been even more positive than we originally planned for,” comments CEO Steve Chapman, who founded the Sydney born start up in 2016.

With a wild tropical flavour, the 400ml range is carbonated and served chilled. The range joins the original 110ml version, with a ginger lemon-lime flavour that can be consumed at room temperature or chilled.

The original shine+ 110ml shot that was launched 18 months ago is now available in over 2,000 stores across Australia including Woolworths Metro, IGA, Harris Farm, On The Run and Zambrero Mexican restaurants among hundreds of cafes, grocers and pharmacies. The new 400ml range will be rolling out into existing stockists over the coming months following the exclusivity in Caltex Star Mart.


New niche beverage category expands quickly

In mainstream grocery, strong sales performance is critical to hit hurdle rates and avoid deletion. In less than one year since launching in Woolworths, Mojo Crafted kombucha has achieved this, according to the company. Woolworths has also doubled the product range  with new flavours Passionfruit and Turmeric.

Mainstream grocery is not the only retailer expanding probiotic beverages for customers.  Independent grocery is also cashing in on the market in Australia, at a retail level pushing around $70 to $80 million a year.

Metcash Convenience recently selected Mojo Classic as the first kombucha nationally available through the independent network. IGA, Foodland, Super IGA, The Friendly Grocer and Foodworks stores will offer 13 Mojo kombucha flavours under the Classic and Mojo Crafted ranges, all in 330ml bottles.

The product is a fermented, sparkling tea containing active enzymes, organic acids and proven probiotics. According to the company, the certified organic, vegan friendly and gluten free beverage offers a range of health benefits, including gut health, vitamin B12 and immune support.

“Launching our full range of flavours in more channels means consumers win and we do too,” said Andrew Buttery, business development manager for Mojo Crafted.

“It’s a huge investment in refrigerated space in independent stores with a traditionally smaller footprint.”

“Akta-Vite” returns to original owners

Sold to Sara Lee in 1984, nutritional supplement drink Akta-Vite has returned to the family of its original owners.

The drink has long been known as a nutritional supplement suitable for children, pregnant women, the sick and the elderly. Nicholas Health and Nutrition will soon relaunch an improved version of the product, “making it one of the most nutritious and delicious chocolate drinks on the market,” said Sophie Nicholas.

“Akta-Vite is already highly nutritious with nine vitamins and minerals, and gives a boost of folate, calcium, thiamine, iron, riboflavin and niacin amongst others. Also, [it is] dairy and lactose free, low in fat and has no artificial colours or flavours. Its great chocolate flavour has ensured popularity with Australian families and contributed to the brand’s success.

“We’re aiming to make it even better for the next generation of Australians.”

The product is available in Coles, Woolworths, selected independent supermarkets, cafés and hospitals.


Kate Farms Komplete

Product Name: Kate Farms Komplete
Product Manufacturer: Kate Farms
Launch date: 14 October 2015
Ingredients (as listed on the packaging): Ingredients for chocolate flavour Komplete (the ingredients of the three flavours of Komplete vary slightly)
Purified Water, KompleteGlycemic Blend (Organic Brown Rice Syrup Solids, Organic Blue Agave), Komplete Amino Blend (Organic Rice Protein, Pea Protein), Organic Sunflower Oil, Organic Cocoa Powder, Organic Inulin, Natural Flavor, Tricalcium Phosphate, Organic Gum Arabic, Milled Chia, Vitamin Blend (Magnesium Oxide, Ascorbic Acid (Vitamin C), Vitamin E Acetate, Niacinamide (Vitamin B3), Vitamin A Palmitate, Zinc Oxide, Calcium Pantothenate (Vitamin B5), Cupric Sulfate (Copper), Manganese Sulfate, Vitamin D Ergocalciferol, Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Thiamine Hydrochloride (Vitamin B1), Chromium Picolinate, Folic Acid (Vitamin B9), Biotin (Vitamin H), Potassium Iodide (Iodine), Sodium Molybdate, Phytonadione (Vitamin K), Cyanocobalamin (Vitamin B12), Guar Gum, Sunflower Lecithin, Dipotassium Phosphate, Spectra 100mg Blend (Concentrates of Broccoli Sprouts, Tomato, Broccoli, Carrot, Spinach, Kale, Brussel Sprouts, CamuCamu, Quercetin, Mangosteen, Elderberry, Garlic, Basil, Oregano, Cinnamon, Sweet Cherry, Açaí, Blackberry, Chokeberry, Raspberry, Bilberry) (Extracts of Onion, Green Coffee, Acerola, Green Tea, Apple, Blue Corn, Turmeric, Black Currant, Blueberry), Quinoa Flour, Carrageenan (Derived from Seaweed), Sea Salt

Shelf Life: 12 months
Packaging: Tetra
Product Manager: Tania Aafos Rees
Country of origin: United States
Brand Website: