Germany’s iba baking expo concluded with 76,000 visitors and $3.4 billion in trade fair contracts

The iba baking and snack trade fair, held in mid-September in Munich, was visited by 76,800 people, including Food and Beverage Industry News.

In its 24th year, iba drew to a close with trade fair contracts worth $3.4 billion (€2.1b) and 1,373 exhibitors packing up after the five-day event.

Trade visitors were particularly interested in testing new products and the presentation of innovations in production technology, raw materials, and shop-fitting.

CEO of Gesellschaft for Handwerksmessen, Dieter Dohr, said iba is the icing on the industry’s cake.

READ: Research shows younger generations care about free-from foods and small portions

“Iba did not disappoint in the slightest. Nowhere else is such a product depth to be experienced and discovered,” said Dohr.

The fair showed trends in the industry, with the focus being on the main topic – digitisation.

Digital products were exhibited at the majority of the trade fair stands.

Both exhibitors and visitors saw digital solutions and processes, new business models and product safety as the key developments for their sector. This was the result of a survey of the 1,373 exhibitors and trade visitors.

The bakers and confectioners surveyed particularly appreciated the 360-degree view of the future.

With the help of virtual reality glasses and 360-degree videos, they travelled to innovative bakeries in Germany, Greece, Iceland, Austria, and the USA .

There were also more than 100 lectures on topics such as trends, digitisation and improving business.

The aim was for the audience to not only have the opportunity for personal exchange with experts, but to also gain practical know-how of topics that significantly influence the industry.

President of the German Bakers’ Confederation Michael Wippler said the diversity seen at the trade fair was unique.

“In addition to iba’s unbelievable internationality, this year, our stand managed to offer a perfect place for bakers to network with their colleagues from all over the world.

“The stand was a lively centre for creative work, collegial exchange, and information,” said Wippler.

President of the International Union of Bakers and Confectioners, Antonio Arias, said it was a chance for bakers to see what will be important in the future.

“I see for the upcoming three years, for example, that the worldwide industrial bread production is growing with a focus on sourdough, long fermentation, and process quality,” said Arias.

“My personal highlight were the two competitions for bakers and the Junior World Championship of Confectioners.

“Choosing the best among such great professionals is not an easy task. Every visitor saw in the last days, on the one hand, wonderful and extraordinary work, on the other hand, the future of the bakery and confectionery sector,” said Arias.

The next iba is set to take place in Munich in October 2021.

Industry 4.0 a hot topic at iba Munich baking and snack trade fair

Industry 4.0 is becoming increasingly important in the food industry as it helps businesses stay on top of data management, it increases productivity and it limits product waste.

The iba Munich baking and snack trade fair shows businesses how they can stay on top of the latest technology, and keep up with competitors, by getting on board with industry 4.0. 

Industry 4.0, which originated in Germany, combines automation and data exchange in manufacturing technologies. 

It encompasses the Internet of Things and cloud computing, among other things, and it is commonly referred to as the fourth industrial revolution. 

READ: Food and Beverage Industry News heads to iba Munich food expo in Germany

At iba, companies that create machinery, equipment and cloud solutions, are showcasing how this revolution fits into the food sector – in particular the baking and snack sector. 

Exhibitors include Nord Drive Systems, which caters to the baking, fish, meat and dairy industries. 

Nord drive units can be controlled individually, for example to regulate kneading and conveyor speeds and to prevent blockages. 

The Bosch packaging technology division is also displaying its equipment, which uses the latest technology to provide businesses with a productive and scalable system. 

A common theme in the food industry is seeing companies, such as Bosch, offering a full service that allows businesses to buy from one supplier. 

This allows businesses to use one company from processing to a finished product, as well as supplying businesses with training on how to use the equipment and ongoing support. 

With tighter deadlines, and pressure from clients to supply a product quickly and at a good quality, industry 4.0 and single-source companies, are making their mark in the food and beverage industry. 

Iba, held from the 15th to 20th of September, also offers people an insight into industry 4.0 and digitisation through numerous forums. 

These include a forum on the need for digitisation as consumers want to pay quickly and easily when buying products. Christian Rau, head of core products for Germany and Switzerland at Mastercard, will talk about how businesses can get on board with the digital world to cater to the busy consumer. 

Data management is also being discussed by speakers such as Martin Kreitzberg, from Brixxbox, who will talk about how to use data effectively.

With so much data being collected by companies, Kreitzberg will talk about how to achieve fast results and selecting only the necessary data. 


Research shows younger generations care about free-from foods and small portions

Free-from claims and smaller, more convenient pack sizes are important to younger consumers, research from a 2017 Nielsen report suggests.

At the iba baking and snack trade fair, a panel of experts from the baked goods sector spoke about the importance of moving towards free-from and organic products.

The forum, which took place on the 18th of September, showed a strong need for food manufacturers to cater to an increasing desire for clean products.

The information based on a Nielsen research report from 2017, on the US market, showed that organic sales among households with a millennial head of house, were 38 per cent greater than sales among total US households.

READ: Industry 4.0 a hot topic at iba Munich baking and snack trade fair

Robb MacKie, CEO of the American Bakers Association, said despite the data being from the US market, the association’s European counterpart found similarities in the data.

“The connections between the US and the international market are very strong.

“We are seeing health and wellness claims are the fastest growing areas for sales on the retail level in the US market,” said MacKie.

There is a big trend in free-from claims, he said.

“A lot of the soy-free and some of the others are growing at a very fast rate.

“The younger consumers are gravitating the most to those health claims,” said MacKie.

“The greatest generation, which is considered to be the World War 2 generation, is not really being impacted by some of these health claims. In baby boomers you start to see some movement,” he said.

But despite people being drawn to health claims, MacKie said cream filled pies, speciality desserts and muffins are on the rise in the US market.

“Taste is still King,” he said.

The key to the success is being healthier, but still having a tasty product on offer, he said.

Corbion vice president Mark Hotze agreed that consumers still have a need for food that tastes good.

“For us to be successful as an ingredient supplier, it’s really that willingness to roll up our sleeves, partner with our customers and understand where they want to go in that space.”

The consumers need to know an item is worth the calories, said Hotze.

Brian Dwyer, vice president of bakery manufacturing at Kroger, said the supermarket chain noticed people going for smaller portions.

“The one trend that I would say I’ve seen with indulgent food is the move to smaller pack sizes. Whereas in the past our consumers would pick up a 12 inch or and 8 inch pie, we are seeing that move to a smaller size, maybe a 5 inch pie,” said Dwyer.

“What we are seeing is there’s a need for indulgent, but our consumers want to eat that and have that indulgent experience without feeling guilty.

“The health and wellness is clearly a rapidly growing segment. We are seeing a lot of activity and a lot of energy around the health and wellness sector,” he said.

Kroger’s Simple Truth and Simple Truth organic brands have been the company’s  fastest growing brand ever, said Dwyer.

Research from Nielsen shows the dollar growth of grain free products in the bakery section has increased by 51 per cent from 2017.

Cruelty-free products have increased in US dollar growth by 30 per cent, and grass fed products have in increased by 28 per cent from 2017.

Food and Beverage Industry News heads to iba food expo in Germany

Food and Beverage Industry News is attending iba – an international bakery and confectionery craft fair.

The expo, held in mid-September, will bring equipment and food manufacturers, and electronics specialists together in Munich, Germany. 

With more than 1300 exhibitors from around the world, the expo will showcase companies offering a variety of products and services. 

This includes companies with a presence in Australia, such as NORD Drivesystems, which manufactures drive technology for mechanical and electronic solutions.

READ: Highlights of Fine Food Australia include focus on robotics and health foods

The company’s range of products includes geared motors, motors, industrial gear units, frequency inverters, motor starters and frequency inverters for decentralised drive control.

Companies such as Siemens will also be there, as well as numerous baking equipment manufacturers, ingredients manufacturers such as German exhibitor Advanced Enzyme Technologies, and logistics companies such as Chinese exhibitor – Anqing Lush Paper industry.

The iba Speakers Corner will host discussions on current and future trends and challenges.

Discussion topics also include digitisation, industry 4.0, hygiene and modern social media marketing.

Visitors can look at bakeries working on a national and international level with the help of virtual reality glasses and 360-degree videos.

Bakeries from Germany, Greece, Iceland, Austria and USA will feature in virtual reality.

People can also see a bakery in action first-hand and learn about specific areas at seminars and training sessions.

Food and Beverage Industry News will be at iba from the 17th of September exploring the latest trends and technology. The expo runs from the 15th to 20th of September.