Competition is driving ice cream premiumisation

The growth in popularity of premium ice-cream, combined with the growing number of health conscious consumers has contributed to a surge in the number of ice cream manufacturers keen to play in this market, including Unilever Australia and Norco Co-operative.
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Sara Lee launches new premium desserts

Sara Lee, a brand of McCain Foods Australia, has just launched a new sub-range of premium frozen desserts and ice creams in Australia and New Zealand under the name Sara Lee Incredibly.
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Bulla adds Baileys to its ice cream

Baileys Original Irish Cream liqueur has now been immortalised in the freezer with a premium collection of Baileys Ice Cream, signifying the beginning of a successful business partnership with Bulla Dairy Foods and Diageo.
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