Insignia

Driven by impulse, consumers often make decisions based on a product’s aesthetic appearance, making label design a key competitive advantage in food manufacturing. Find out more. Your average Australian supermarket carries approximately 40,000 different products. When every product is vying for consumers attention, how do you ensure your product cuts though the noise and stands … Continue reading Looks matter when it comes to taste →

As consumers become more aware of their actions sustainable packaging is no longer an option but an expectation, and the law. Find out how you could be impacted. Sustainability has been a hot topic over recent years as consumers are becoming increasingly aware of how their actions are affecting the environment. Packaging is one of … Continue reading Countdown to 100 per cent sustainability in packaging for Australian manufacturers →

Approximately 1.8 billion people worldwide bought products online in 2018 and it’s predicted this will increase by another 350 million by 2021. However, this does not mean brick-and-mortar store are dying. What’s becoming clear is that with rapidly advancing technology, consumers are demanding an increasingly interactive shopping experience. As a result, businesses are having to … Continue reading Enhancing your brand with interactive labels →

Traceability codes and best before dates are a vital part of the production process in the food and beverage industry. Industrial ink jet coders print the vital information such as best before dates and traceability codes on to products, and their performance can be a major contributor to manufacturing Overall Equipment Effectiveness (OEE) statistics. With … Continue reading IoT-enabled inkjet printer can save on downtime →

Few environments present challenges to coding and traceability like the beverage canning sector. Insignia discusses current impacts on the beverage industry. With high production speeds, uneven surfaces to code and a hot, wet environment to contend with, achieving a reliable high-quality code is an ever-present challenge. Every industry presents its own set of obstacles when it … Continue reading Insignia discusses challenges impacting the beverage industry →