Seaweed: the next big opportunity in snacking?

Seaweed is a rare example of an opportunity to get in at Day One of a new growth market for snacks, predicts New Nutrition Business, with sales of seaweed snacks in the US already overtaking those of kale. 

“Launches of seaweed snack products are proliferating and sales outstrip those of kale, the trendy green vegetable that has benefited from a huge degree of hype since 2010 and has been embraced by young health-conscious urban consumers,” says Julian Mellentin, director of New Nutrition Business, which outlines five steps to creating a successful seaweed snack in a new report1. “Seaweed’s transition from the food fringes to mainstream will be propelled by snack products ,” he adds.

In the US, retail sales of seaweed snacks were valued at over $USD250 million in 2014, a year when market growth was around 30 per cent, and the last two years has seen a surge in launches of snack products with seaweed. 

Long a favorite of health-conscious consumers on the food fringes, seaweed’s “naturally functional” advantages – it’s a low-calorie source of protein and fiber, richer in trace minerals and vitamins than kale, and it ticks a number of free-from boxes – are winning it wider attention.

“Seaweed is a naturally-healthy plant-based ingredient, with a range of natural nutritional advantages and impeccable sustainability credentials,” says Mellentin. “These features are gaining it growing media coverage, and the attention of health-conscious consumers who are looking for an interesting new snack.”

In response to this growing consumer interest, snack brands have started to include seaweed in existing products, such as seaweed-flavoured rice chips, and there are also totally new brands that use a variety of seaweed types in inventive formats.

The new report sets out five steps to best position, market, price and distribute seaweed snacks in the US and Europe. The report provides practical insights for companies large or small aiming to create a successful seaweed snack brand. Snapshots of key brands provide real-world examples of products, marketing and communications for seaweed snacks.


SumoSalad Cold Pressed Juice

Product Name: SumoSalad Cold Pressed Juice
Product Manufacturer: SumoSalad
Launch date: Spring 2015
Clean – Kale, Cucumber, Celery & Spinach
Power – Beetroot, Orange, Apple & Carrot
Glow – Pineapple, Kiwi Fruit, Orange & Mint
Spark – Australian Valencia Orange
Shelf Life: 90 Days – It stays fresh for a number of days because the bottles have been through a high pressure machine to naturally extend the shelf life. The raw juice is never touched so all the nutrients are kept in the bottle!
Packaging: Plastic bottle
Country of origin: Australia
Brand Website:
Describe the product: Sumo Cold Pressed Juices are free from preservatives with no nasties added—just all the goodness of fresh fruit and vegetables. Unlike many other bottled juices, Sumo’s juices are cold pressed to retain the natural minerals and enzymes in the fruit and veggies. Packed full of 100% Aussie-grown fruit and vegetables, the bottles are put through a high-pressure machine to remove harmful bacteria and extend the shelf life. This means no nutrients (or love) are lost in the bottling process. 

Take your pick from one of four fully-charged flavours: 

Find your Glow—Orange, pineapple, kiwi fruit & mint for a Vitamin C boost

Kick-start your Clean—Green Kale, spinach, celery, green apple & cucumber to kick-start the digestive system

Release your Power—Beetroot, orange & green apple for high-power athletic performance

Ignite your Spark—Valencia Orange to send the body’s anti-oxidant protectors into overdrive

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