Kellogg’s joins Yume marketplace

Kellogg’s Australia and Yume, an online B2B marketplace for the sale of quality surplus food, have announced a new partnership that enables Kellogg’s to list any surplus raw materials that become available during the manufacturing process exclusively through to the Yume platform.

The Yume platform enables food suppliers such as primary producers and manufacturers to safely sell their quality surplus products directly to buyers in the ­food service industry.

Kellogg’s is the first Australian manufacturer to take the Yume Pledge, helping to ensure that the company continues to find innovative ways to help reduce food waste in Australia.

Tamara Howe, director of marketing and corporate affairs, at Kellogg’s Australia and New Zealand, said that partnering with Yume is another way for us to continue tackling the issue of food insecurity, and ensure that no food or ingredients we purchase go to waste.

We know that the ingredients that go into our foods use our natural resources – including water and energy, plus our farmers work incredibly hard to grow these foods for us. Therefore, we need to make sure all of that hard work and resources don’t go to waste.

We have a multifaceted approach to minimise food waste in our business. This includes prevention through processes to reduce the risk of surplus stock & ingredients through to donating finished foods that are nearing their best before dates, but still good to eat, to people in need through our charity partners.

“The Yume partnership will make it easier for others to get access to any excess ingredients we may have from time to time, and re-use these for other foods.”

“There are many reasons why a manufacturer like Kellogg’s can have surplus ingredients. Either imperfect goods, deleted product lines or raw materials that are no longer needed for production. Due to  Yume, Kellogg’s can continue to focus on creating high-quality breakfast products we all know and love, while Yume can focus on finding a new home for their surplus ingredients.

It is great to see a market leader like Kellogg’s walking the talk and taking direct bold action into fighting food waste” says Katy Barfield – food waste leader  and founder of Yume.

4.1 Million tonnes of food goes to waste every year in Australia in the commercial food sector*, Yume exists to prevent all of quality food from going to waste.

Already, Yume – which works with hundreds of leading food manufacturers – has sold over 1,100,000kgs of quality surplus food, returning over $4.5 million to Australian farmers and manufacturers. In doing so, the award-winning social enterprise – one of only three companies globally using technology to offer an innovative market for surplus food – has saved 72,123 million litres of water and prevented 2,200 tonnes of carbon dioxide from being released

Kelloggs taps into craft market with cornflake beer

There’s nothing better than two mates coming together over a cold one on a spring afternoon. Born out of Botany, NSW, two mates have done just that, developing a limited-edition craft beer.

In an Australian first, Kellogg’s Corn Flakes take centre stage in a craft beer collaboration with microbrewery One Drop Brewing Co. The two Botany-based businesses have come together to develop and produce the unique limited-edition Kellogg’s Corn Flakes Nitro Milkshake IPA.

Using famous Kellogg’s Corn Flakes in the beer, the Milkshake IPA is a creamy, full-bodied sweet beer with the right slice of hoppy bitterness.

Proudly brewed and canned at the Botany brewery and taproom, the Kellogg’s Corn Flakes Nitro Milkshake IPA is the perfect blend of fruity and creamy. Craft beer aficionados will be able to detect how Sabro, Citra and Simcoe hops take the lead in bitterness, without distracting from the huge hits of ripe strawberry, passionfruit, coconut and mango.

Bruno Madonna, Director of Research and Technology at Kellogg said: “We’ve always had a love of combining innovation with great tasting product at Kellogg.

“Kellogg’s Corn Flakes has been a catalyst to many amazing creations over the years so partnering with local Botany brewery, One Drop, seemed like a no brainer. This beer is a fun way to remind Aussies of the versatility of cereal.”

Nick Calder, head brewer of One Drop Brewing Co. said: “We’ve seen the craft beer market grow exponentially the past few years and we wanted to bring a fresh take to the scene. Using one of Kellogg’s best-selling cereals to produce a trendy Nitro Milkshake IPA was an amazing opportunity to create something different.”

Husband and wife duo Clay Grant and Meg Barbic, who founded One Drop Brewing Co., added: “There really is nothing like getting together with your neighbours over a cold one, and that’s exactly what we did – collaborate with our Botany neighbour Kellogg to produce a great tasting craft beer.”

The Kellogg’s Corn Flakes Nitro Milkshake IPA is brewed and canned at the One Drop headquarters in Botany and available until stock runs out.

Kelloggs signs PPA with New Energy Solar

Kellogg’s Australia has signed a power purchase agreement (PPA) with the Beryl Solar Farm to generate the equivalent of 100 percent of the forecast energy requirements of Kellogg’s manufacturing operation in New South Wales (NSW). Developed and operated by First Solar (NASDAQ: FSLR), Beryl Solar Farm is owned by New Energy Solar (ASX: NEW).

The agreement allows Kellogg’s to offset the energy generation carbon impact of its Australian manufacturing operations for the next seven-and-a-half years. Based on 2018 production data, the PPA would offset the amount of energy needed to produce an estimated 630 million boxes of Australian-made cereals for the duration of the PPA. The power plant is situated in the central west of NSW and contributes power directly into the National Electricity Market from which Kellogg’s acquires power.

Significantly, the PPA will assist in delivering Kellogg’s broader sustainability commitments by displacing an estimated 139,000 tonnes of carbon dioxide emissions over the life of the agreement. This is equivalent to planting over 2.3 million trees or taking about 30,000 cars off the road over seven years.

The volume of electricity generated under the PPA and the volume of LGCs sold to Kellogg’s will represent approximately 29 percent of Beryl Solar Farm’s production for 2019, with volumes in later years based on Kellogg’s anticipated electricity requirements.

“We live in a country that is experiencing firsthand the effects of a changing and unpredictable climate, and, as a business that manufactures in Australia, we have a responsibility to reduce our impact on the environment,” Kellogg’s Australia & New Zealand, managing director, Esme Borgelt. “We’re doing that through both continuous improvements in manufacturing to reduce our energy demand and developing innovative partnerships that help increase the available renewable energy in the system.

“Our partnership with the Beryl Solar Farm enables us to champion and support the clean energy revolution, helping to offset the greenhouse gas emissions from both our head office and manufacturing site in Australia, as part of our broader sustainability commitments.”

The signing of the PPA with Kellogg’s increases the proportion of the output from the 110.9-megawatt (MW)DC Beryl Solar Farm that is committed to long-term PPAs. The total amount of energy generated by the solar farm is sufficient to meet the electricity needs of approximately 25,000 average NSW homes and, annually, is expected to displace approximately 153,000 tonnes of carbon dioxide (CO2) emissions, while saving 37 million litres of water per year.

“We are very pleased to be entering into this power purchase agreement with Kellogg’s Australia,” said John Martin, CEO and managing director of New Energy Solar. “Not only does it increase the proportion of Beryl’s output that is contracted, but it also demonstrates the appetite of Australian corporates for renewable power. Solar-generated electricity achieves both cost and environmental goals for Australian companies and their stakeholders, and we look forward to this partnership with Kellogg’s Australia.

“As an experienced global enabler of corporate solar, we’re pleased that Kellogg’s has joined us on the journey to a sustainable energy future,” said Tom Best, director of project management in the Asia Pacific region for First Solar. “Combining the attractive economics of a commercial PPA with the environmental benefits of zero-carbon power generation is a well-defined path for corporates to achieve their goals.”

The recently commissioned facility is located approximately seven kilometres west of Gulgong, NSW. During its construction, the project provided economic and environmental benefits locally and regionally. In addition to creating direct and indirect jobs during its construction, the project helped develop skills in a growing industry and supported small businesses.

The project, through its Community Engagement Plan, is committed to reinvesting in the local community through the Beryl Solar Farm community fund, a managed development fund supporting community-based initiatives, projects and events that target a range of community needs, including environment, education, youth, social, culture, sport, recreation and economic development.

Special edition Coco Pops flavour now at Gelato Messina

Kellogg’s Coco Pops and Gelato Messina are coming together to release a limited edition flavour ‘Just like a Milkshake’.

Hitting cups and cones for one week only from Wednesday, 16 March, the Coco Pops gelato by Messina is a combination of chocolate milkshake gelato – chocolate cereal milk gelato with crunchy Coco Pop clusters.

Gelato Messina’s Declan Lee said when Kellogg’s approached the team they were excited by the challenge.

“We all have such a deeply nostalgic love of Coco Pops, and of course all the slogans! Playing around with the base flavour of Coco Pops cereal milk gelato and adding the clusters has resulted in something very tasty. We’re happy with the result, but as always, the ultimate test is always once it’s in store,” Lee said.

The limited edition flavour will be in Gelato Messina’s 12 stores across Sydney, Melbourne, Coolangatta, and even Las Vegas, USA.

Australians have been eating Coco Pops for 55 years. The face of the brand, Coco the Monkey, has also been updated with a fresh new look as the new packs appear on supermarket shelves now.

Video of Kellogg’s worker peeing on production line emerges

US authorities have commenced a criminal investigation following the online posting of a video showing a Kellogg’s worker urinating onto a food production line.

As The Washington Post reports, the 47 second video was posted on the site WorldStarHipHop. In the video, the man urinates onto the operating production line containing cereal product and the camera then pans to a sign carrying the Kellogg’s logo.

According to the company, the incident took place at the Memphis, Tennessee Kellogg’s facility in 2014. Around this time, an industrial dispute saw workers locked out of the workplace.

A Kellogg’s spokesperson said products potentially affected included Rice Krispies Treats, Rice Krispies Treats cereal and puffed rice cake products.


“Kellogg takes this situation very seriously and we were shocked and deeply disappointed by this video that we just learned of yesterday,” Kellogg’s spokesman Kris Charles said.

“We immediately alerted law enforcement authorities and regulators. A criminal investigation is underway as well as a thorough internal investigation.

“Food quality is of the utmost importance to Kellogg Company. We are outraged by this completely unacceptable situation, and we will work closely with authorities to prosecute to the full extent of the law.”

Aussie women encouraged to Own It and feel Special

A new campaign will present a significant change in the history of Kellogg’s Special K as it tries to inspire realistic and positive change for women in getting fit and healthy.

#OwnIt is the new marketing initiative which kicked-off with a 60 second television commercial during the Australian Open Tennis Finals on 30th January, extended across digital and social media platforms to inspire women to own it all.

According to Kellog’s Australia Marketing Director, Tamara Howe, the strategy behind the campaign encourages women to ditch the doubt and focus on what they can change.

“The new #OwnIt campaign aims to counter that negativity. While we may not be able to eliminate self-doubt for women, we can be her ally in the fight against by focusing on what women love about themselves and have the power to change, and becoming an advocate for body confidence and inner strength,” Howe said.

The Special K #OwnIt campaign was developed by Kellogg in Canada. It launched in September 2015 and has continued to spark conversation amongst Canadian women. It has been adapted for the Australian market, following new proprietary research undertaken with Australian women in early 2016.

The Kellogg’s Special K #OwnIt program will be supported by a multi-channel integrated marketing, advertising, social media and public relations program. The #OwnIt story will be told across multiple touch points and is designed to be disruptive, impactful and compelling — sparking an important conversation with Australian women.

Kellogg’s releases Star Wars-themed cereal range

Kellogg’s Australia has teamed up with Disney and Lucas films to bring Star Wars action to breakfast time with a limited edition range.

The new limited edition cereal is inspired by Star Wars and features some of the favourite characters from across the seven films.

The Star Wars cereal range includes pack art of some of the classic characters and hit shelves in Australia early December, just in time for the new release movie, Star Wars: The Force Awakens, which opens in cinemas nationally on 18 December.

The Star Wars Kellogg’s cereal range will be in store until July 2016 and consists of Star Wars inspired chocolate flavoured wheat and rice stars and moons shapes.

The cereal has a four-star Health Star Rating and is sold exclusively at Woolworths.

Foodbank recognises its food industry partners

The  annual Foodbank Awards, recognising the outstanding contributions of the companies who play a pivotal role in helping to bring food relief to the thousands of Australians doing it tough every day.

Both Kellogg’s and SPC have come out on top; Kellogg’s was awarded the Foodbank Purple Beret for distinguished service in fighting hunger and SPC Ardmona received the Foodbank Purple Plate for conspicuous gallantry in the fight against hunger through the Foodbank Key Staples Program.

Rebecca Boustead, Director of Corporate Communications and Public Affairs for Kellogg Asia-Pacific said, “The issue of hunger for children and families in need is something that’s very close to our hearts. Every day, one in seven children in Australia go to school on an empty stomach, while many more families rely on the support that relief organisations like Foodbank are committed to provide. We’re proud to be partnered with Foodbank to continue the fight against hunger and to help make a nourishing start to the day possible.”

Reg Weine, SPC Ardmona’s Managing Director, said: “SPC has had a proud association with Foodbank since it was founded. We’re delighted to provide quality Australian fruit, tomatoes, baked beans and spaghetti – a staple in all diets – to Australians in need. This award is a great honour and we look forward to working with Foodbank for many years to come”.

Kellogg’s launches competition for adults

Kellogg’s Grown Up Go Free campaign commenced on 13 October on specially-marked packs of Just Right, Corn Flakes, Coco Pops, Crunch Nut, Nutri-Grain and Rice Bubbles.

Each pack contains one voucher, and there’s is no limit to the number of Grown Ups Go Free vouchers that families can purchase and use. 

By purchasing a specially marked Kellogg’s ‘Grown Ups Go Free’ cereal box you can get a free adult ticket to your choice of over 90 popular attractions nationwide when you buy a full price child or adult ticket.

The list of attractions including the Sea Life Aquarium, Madame Tussauds, Wild Life World or Otway Fly Treetop Walk.

Kellogg’s Grown Ups Go Free promotion is a limited time offer and vouchers are valid until 30 June 2016.