Online food platform Deliveroo has appointed Laura Huddle as head of commercial in Australia.
Huddle joins Deliveroo after more than nine years at event technology platform, Eventbrite, where she joined as employee Number 20 and held multiple roles including head of sales and business development for Asia Pacific and head of marketing – Australia and New Zealand.
Huddle will oversee Deliveroo’s relationship with the more than 11,000 restaurants on the platform in Australia, as well as focus on growing the number of restaurants with whom Deliveroo partners. The appointment comes as Deliveroo continues to expand the restaurants on its platform, having more than doubled the number of partner restaurants in the past 12 months.
“This is an incredibly exciting time to be joining Deliveroo, a company that is focused on transforming the way people think about and experience their favourite foods. Partnering with and enabling the success of Australia’s best and most-loved restaurants is key to this,” said Huddle.
“There’s no doubt that the traditional restaurant sector is changing as consumers are looking for both the convenience of on-demand food delivery and an amazing dine-in experience. I’ll be focusing on ensuring that Deliveroo can best position our partner restaurants to succeed across both.”
During her time at Eventbrite, Huddle opened the Australia, New Zealand, Singapore, and Hong Kong markets, drove experimentation within the small and medium business segment, and led APAC sales to achieve globe-leading performance.