New liquorice brand set to take off

Fyna Foods Australia has launched Superior Liquorice, a unique new soft eating liquorice brand designed to appeal to young adults and trendsetters.

By evolving Fyna’s existing liquorice recipe and product knowledge, the new range offers a variety of fragrant and sweet flavours, uniting soft liquorice qualities with smooth milk, dark and white chocolate options, all made in Fyna’s factory in Melbourne’s South East.

Fyna Foods Australia CEO, Gillian Powell, said: “We’re really excited about introducing a new and fun brand to Australia. As part of the research and development phase of Superior Liquorice Co, we recognised that soft eating liquorice has the potential to be marketed towards younger consumers, because their tastes are now a lot more adventurous than perhaps was previously thought.”

Ten flavours will be released under the new brand including Soft Eating Liquorice Bites, Raspberry Flavoured Soft Eating Liquorice Bites, Milk Chocolate Coated Liquorice Bites, Raspberry Flavoured Dark Chocolate Coated Liquorice Bites and Soft Eating Liquorice Wheels among others.