Green and Gold-standard: Australian food products surge in popularity

Despite living in an age where foods are increasingly imported from overseas retailers alongside noticeable international brands, the latest findings from Roy Morgan Research show most consumers are still buying Australian-grown foods.

In the 12 months to September 2015, nearly 90 per cent of Australians aged 14+ said they’d be more likely to buy products made or grown in Australia –a noticeable increase over 85 per cent in 2013.

Although Australians’ renewed preference for ‘home-grown’ shopping is striking across the range of manufacturing industries, food ranked the highest amongst the population to be purchased if labelled ‘Made in Australia’.

In 2013, 84 per cent of the population were likely to buy food products made in Australia. By September 2015, that number had risen up to 88 per cent.

A two per cent increase also occurred in the wine sector, with 72 per cent of the popopulation willing to buy wines grown or made in Australia in 2015.

According to Roy Morgan Research CEO Michele Levine, “The love affair between Australians and Aussie-made products shows no sign of fading. In fact, it’s the healthiest it’s been for two years, with nine in every 10 Australians saying they’re more likely to buy products in Australia.”

In speaking with Food Magazine, a spokesman for Australian Made said consumers have the reassurance that food grown locally will meet high Australian standards.

By buying locally-grown goods, money is then given to support local jobs that can produce great products and produce throughout 2016.

Australians being urged to buy local ham this Xmas

Australia’s most awarded butcher, Adam Stratton, is urging people to “buy local” this Christmas when it comes to selecting their festive hams.

Adam Stratton is a master butcher and runs the successful Tender Gourmet Butchery chain in Sydney. 

“Around 22 million kilograms of ham is sold in Australia at Christmas, but unfortunately, not all of that is sourced locally,” said Stratton.

“I think customers should know if the ham they serve for Christmas lunch might have spent three months on a boat being shipped in from overseas. Who knows what refrigeration has been used to get the produce here.”

“Pork products are flooding the local market from places such as Scandinavia, Asia and North America. When it comes to Christmas hams, there is no substitute for local produce. Australian produce is a clear winner for appearance, taste and value.”

“Customers need to look for the hot pink Australian PorkMark logo – this is a guarantee that the ham is made with 100 per cent Australian home-grown pork.

“In fact, research shows that around 90 per cent of Australians prefer to buy Australian produce because they believe Australian pork is fresher, of a higher quality and tastes better,” he said.

Latest figures show that nearly $10 million worth ($9.4m) of imported pork arrives in Australia every week destined to be made into ham and bacon.

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