marketing

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Fanta launches latest brand campaign

Coca-Cola South Pacific has today announced the launch of their 'Be More FANTA' brand campaign, aimed at inspiring youth to embrace the playful, fun and vibrant side of life.
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CCA launches new Sprite campaign

Coca-Cola South Pacific has launched the next phase of Sprite's 'Cut Through The Heat' brand campaign, dedicated to inspiring and empowering Aussies to deal with life's awkward moments.
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Campbell to lead the herd at Sanger

Sanger, a leading Australian meat sales and marketing business and subsidiary of the newly formed Bindaree Beef Group announced the appointment of James Campbell as Chief Executive Officer.
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Food branding specialist appoints new GM

SGK, a division of Matthews International and a leading global brand development, activation and deployment provider that drives brand performance, announced today that Simon Macdonald has been appointed Managing Director of SGK Australia and New Zealand.
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Wrigley’s rebrands Extra

Wrigley's Extra will be rebranded as part of a multi-million dollar marketing campaign, which will focus on the gum’s “oral care credentials”.
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Clean Labels here to stay

Clean labelling has moved beyond being a trend and is regarded as standard in the food industry, according to Innova Market Insights.
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