Across the globe, beer consumption suffered from the Covid-19 pandemic in the early stages of 2020. In some countries – such as South Africa – alcohol consumption was restricted, while others – like
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Forget children, self-regulating ads only helps the food industry
The food industry’s commitment to actually reducing inappropriate food marketing to children is called into question by a paper published today in the open-access journal PLOS ONE.
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Fanta launches latest brand campaign
Coca-Cola South Pacific has today announced the launch of their 'Be More FANTA' brand campaign, aimed at inspiring youth to embrace the playful, fun and vibrant side of life.
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Overall poor industry performance on global food issues
A report ranking multinational companies for their performance in marketing, labelling and nutrition says the world’s biggest food companies are too slow in reacting to the double burdens of obesity and undernutrition.
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CCA launches new Sprite campaign
Coca-Cola South Pacific has launched the next phase of Sprite's 'Cut Through The Heat' brand campaign, dedicated to inspiring and empowering Aussies to deal with life's awkward moments.
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Campbell to lead the herd at Sanger
Sanger, a leading Australian meat sales and marketing business and subsidiary of the newly formed Bindaree Beef Group announced the appointment of James Campbell as Chief Executive Officer.
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Australia’s most trusted food brands revealed
Reader’s Digest has once again completed its annual Trusted Brands competition, recognising and rewarding manufacturers that have earned the public’s nod of approval.
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Food branding specialist appoints new GM
SGK, a division of Matthews International and a leading global brand development, activation and deployment provider that drives brand performance, announced today that Simon Macdonald has been appointed Managing Director of SGK Australia and New Zealand.
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Wrigley’s rebrands Extra
Wrigley's Extra will be rebranded as part of a multi-million dollar marketing campaign, which will focus on the gum’s “oral care credentials”.
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Clean Labels here to stay
Clean labelling has moved beyond being a trend and is regarded as standard in the food industry, according to Innova Market Insights.
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Regulatory concerns shifting digestive health focus
Due to tightening of claims legislation, companies are tending to move towards a more general health and wellness positioning.
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“Lesbian” banned by Nutella
A French Nutella marketing campaign, “Say It With Nutella” has banned the word “lesbian”, along with “Muslim” and “Jewish”.
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Banrock Station reveals new packaging and rebrand
Wine brand, Banrock Station has undergone a re-brand inclusive of a modern pack design.
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Top ten food trends for 2015, Innova Market Insights
Innova Market Insights has released its overview of the top ten trends for global food, beverage and nutrition in 2015.
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Anti Halal campaign is based on misinformation, AFGC
The AFGC has said its members have no intention of dropping their halal certifications despite a spate of anti-halal campaigns.
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Indulgent products more popular than healthy FMCGs, Canadean
A recent study from Canadean has found that food manufacturers may be placing too much emphasis on the health category.
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SA yoghurt company drops Halal certification
Fleurieu Milk and Yoghurt Company has dropped its Halal certification due to an aggressive anti-Halal social media campaign.
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Coke’s new marketing campaign targets today’s youth
Coke has developed a multi-million dollar campaign series focusing on teens through social, digital and content marketing.
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Ginger beer launch targets red heads
Buderim Ginger is unveiling its new boutique non-alcoholic ginger beer, with a marketing campaign celebrating “all things ranga”.
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Brownes enlists Boxer & Co. for packaging redesign
WA dairy brand, Brownes has received a packaging makeover courtesy of Sydney-based packaging agency, Boxer & Co.
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