This year marks the 90th anniversary of Kraft’s iconic Australian spread, Vegemite.
Health optimisation is a growing priority for today’s aging population. Here are the top five health claims for food and drinks marketed at elderly consumers.
Leading UK convenience food manufacturer, Symington’s, has announced that it has reached an agreement to license Unilever’s wet sauces portfolio in Australia and New Zealand.
With research being completed almost daily on buyer behaviour, one standout fact is most people don’t list brands on their shopping list. More and more, shoppers buy categories, not brands, raising the need for any brand to influence the shopper’s decision at shelf.
The Coles-owned liquor chain, Liquorland, has been accused of patronising residents of Maylands, Western Australia, by suggesting alcoholics can’t understand advertisements’ small print.
Coles launched the new ‘Feed Your Family App for iPad’ on Wednesday, offering customers access to 400 new recipes developed by chef, Curtis Stone.
Treasury Wine Estates are aiming at the one in five Americans on a diet by re-entering the thriving low-calorie wine market in the United States.
A Dick Smith Foods advertisement featuring repeated use of the phrase “I love Dick” and a burning boat with asylum seekers has been deemed “inappropriate” though not racist by the Advertising Standards Board.
Soft drink brand Fanta has launched a new campaign centering on creating more play.
It’s not about encouraging people to become vegetarian or to give up meat for life. Rather it aims to raise awareness of factory farming and reduce meat consumption.
Is the world ready for male-focused yoghurt brands? At least one company in the US thinks so, so when will we see this marketing strategy come to Australia?
The Australian Competition and Consumer Commission has launched legal proceedings against duck processor, Luv-a-Duck, claiming its marketing is misleading and deceptive.
After making a game out of its latest flavour launch, cider brand Rekorderlig has announced the latest taste in its range is Passionfruit.
A French water brand, Wattwiller, has launched a new label for its water bottles – and it’s blank.
The food manufacturing industry is proactively addressing salt levels in foods, says the AFGC’s CEO, who dismisses recent claims by Choice that salt levels in some childrens’ foods are “unacceptably high”.
Cider brand, Rekorderlig, is launching a new flavour, but it’s not a straight-forward product launch. The company is leaving it up to consumers to uncover the latest taste in the range.
A pharmacist and local radio commentator has expressed his disgust at marketing tactics recently employed by fruit company Goulburn Valley.
Creating an effective package design is one of the simplest and most cost effective ways to capture a consumer’s eye but it requires ingenuity, creativity, and the ability to connect with your target market.
A visitor to Australian shores would be forgiven for thinking that sport is a subsidiary of the alcohol, fast food and gambling industries.
Goulburn Valley is trying to encourage Australians to eat more fruit by releasing a new range of sliced and packaged apples.