Pasta brand, San Remo, Macaroni Company has renewed its partnership with Netball Australia for a further three years, supporting the Australian Diamonds team.
Cantarella Bros, the owner of coffee brand Vittoria Coffee, has won a trademark infringement case, protecting their ‘Oro’ and ‘Cinque Stelle’ trademarks from further unauthorised use.
Food manufacturer Heinz is threatening to sue controversial entrepreneur and advocate for Australian business, Dick Smith, who has referred to Heinz’s products as poor quality.
Lion has launched a new phase of its Farmers Union Iced Coffee ‘Share the love’ campaign with a promotion which celebrates the product’s blue-collar roots.
Beverage giant Coca-Cola Amatil held its Supplier of the Year program recently, and Labelmakers Group walked away with the Overall Supplier of the Year 2012 award, for its role in the hugely successful Share a Coke campaign.
Powerade Zero, Powerade’s sugar free sports drink, has launched a new advertising campaign titled ‘Zero Sugar. Zero Excuses’, targeting active Australians.
An ad for the home soft drink maker, Soda Stream, was banned from airing during the Super Bowl because it pokes fun at the game’s major sponsors, Pepsi and Coke.
Carlton & United Breweries’ chief marketing officer Andy Gibson has resigned to take up a role in London as the chief marketing officer and president of Bacardi Global Brands.
Advertisers were quick to take advantage of a blackout at Super Bowl XVVII with Kraft’s Oreo brand responding with a tactical ad within an hour of the lights going out.
With January seeing four celebrities spruiking four different food products in as many weeks, these new marketing campaigns signal the start of a competitive new year in 2013. Andrew Duffy reports.
Coke Zero has launched its latest marketing campaign, including a TV and cinema commercial, display advertising and a holiday give-away.
Soft drink health warnings should include advice on the risk of tooth decay, say researchers from the University of Adelaide, after another large study connected sugary drink consumption and tooth decay.
Cadbury’s ‘Joyville’ will return in the next few weeks with a new Easter campaign following major success last year.
Red Bull launched its new campaign during the men’s final of the Australian Open over the weekend, with hopes to make the hashtag #givesyouwings prevalent on Twitter.
While Australians are already quite patriotic in their drinking habits, Wine Australia used the Australia Day long weekend as an opportunity to encourage support for locally produced drops.
Controversial businessman and entrepreneur, Dick Smith, has released a video encouraging Australians to buy locally this Australia Day, but you won’t be seeing it on prime-time.
A new ‘honest’ version of Coca-Cola’s latest ad campaign has been released, although the beverage giant had nothing to do with this one.
A campaign urging the government to introduce a tax on soft drinks and limit advertising targeting children has kicked off today.
Australian swimming champion Libby Trickett has for the second year in a row been appointed the face of Australian Table Grapes’ Munch-A Bunch-A Grapes campaign.
In a first for the global beverage brand, Coca-Cola’s latest marketing campaign focuses on lowering the calorie intake of its customers.