marketing

An egg farm in Western Sydney is the latest producer to be added to the NSW Food Authority’s Name and Shame register for misleading ‘free range’ claims.

Infamous Aussie confectionary brand, Darrell Lea, has overcome its financial issues from earlier this year, and the new owners have pledged to have the treats back on shelves in time for Christmas shopping.

Coca Cola Amatil (CCA) has continued its trend upwards, reporting growth of almost 6 per cent in the second quarter of this year.

Facebook is preparing for a push into online retail in the US by running a trial which allows users to send friends real gifts including Starbucks gift cards, cupcakes and other merchandise.

In an unprecedented and revolutionary marketing move, Nestle has embedded GPS trackers into chocolate bar wrappers so that it can find and surprise competition winners.

Australia’s leading medical body is again calling on the government to ban current advertising practises, which it says are encouraging children to try alcohol.

Further expanding on its hugely successful ‘Share A Coke’ campaign, Coca-Cola will incorporate iconic music from years gone by in its next marketing campaign.

A new study from the UK has found that biscuits seem tastier when they come in fancy packaging.

​Branding that’s targeted at children can make healthy food a more attractive option than unhealthy food, according to a new US study.

The Olympic Committee has overturned a ban on outlets at the games serving chips, which was deemed to be a breach of the sponsorship deal with McDonald’s.

A leading representative group for the produce industry has taken an interesting angle in its campaign to encourage people to eat more fresh fruit and vegetables.

In an interesting PR move for the fast food giant, McDonald’s has released a video showing why the burgers displayed in its advertising look so different to those actually sold in stores.

To celebrate Queen Elizabeth’s Diamond Jubilee, Marmite has released a limited edition version called Ma’amite, and even gotten her majesty’s famous corgi’s in on the advertising.

One of the few companies to be openly critical of the supermarket duopoly in Australia, HJ Heinz, has apparently mended fences with Coles and Woolworths.

Children are seeing 60 per cent less junk food advertising during their television programs, following suggestions from the Australian Food and Grocery Council (AFGC) that the practise should be stopped, and calls from health groups to ban ads aimed at those under 12.

Australia’s approach to alcohol taxation is riddled with inconsistencies.

Sales of products carrying the Fair Trade Certified logo have increased by almost 40 per cent, as consumers become more informed about work conditions for foreign workers.

In an Australian first, ice cream maker Streets has launched a facial recognition billboard to allow passer-by to simulate biting a Magnum.

Poultry workers and consumers are being put at risk by increasing demands to produce cheap poultry, according to a new report.

Did you think it was pretty cool when pizza chains allowed you to jump online to order pizza, and save you the trouble of having to pick up your phone or, heaven forbid, go into a pizza shop? Well hold onto your couch cushion, because things just got lazier.