marketing
News
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Another egg producer on Name and Shame list for misleading ‘free range’ claims
An egg farm in Western Sydney is the latest producer to be added to the NSW Food Authority’s Name and Shame register for misleading ‘free range’ claims.
October 10, 2012 0 comment
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Darrell Lea to be back on shelves in time for Christmas
Infamous Aussie confectionary brand, Darrell Lea, has overcome its financial issues from earlier this year, and the new owners have pledged to have the treats back on shelves in time for Christmas shopping.
October 9, 2012 0 comment
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Coca-Cola Amatil overcomes ‘difficult trading season’ with big profits
Coca Cola Amatil (CCA) has continued its trend upwards, reporting growth of almost 6 per cent in the second quarter of this year.
October 5, 2012 0 comment
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Facebook and Starbucks to launch physical gifts trial
Facebook is preparing for a push into online retail in the US by running a trial which allows users to send friends real gifts including Starbucks gift cards, cupcakes and other merchandise.
October 4, 2012 0 comment
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GPS trackers in chocolate wrappers: clever or creepy?
In an unprecedented and revolutionary marketing move, Nestle has embedded GPS trackers into chocolate bar wrappers so that it can find and surprise competition winners.
September 21, 2012 0 comment
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Children encouraged to try alcohol by booze companies: AMA
Australia’s leading medical body is again calling on the government to ban current advertising practises, which it says are encouraging children to try alcohol.
September 19, 2012 0 comment
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Coke’s newest marketing campaign shares the nostalgia of music
Further expanding on its hugely successful ‘Share A Coke’ campaign, Coca-Cola will incorporate iconic music from years gone by in its next marketing campaign.
September 17, 2012 0 comment
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Tastiness All in the Eye of the Biscuit-Holder
A new study from the UK has found that biscuits seem tastier when they come in fancy packaging.
August 24, 2012 0 comment
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Branding drives children to make healthy choices too: study
Branding that’s targeted at children can make healthy food a more attractive option than unhealthy food, according to a new US study.
August 22, 2012 0 comment
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“Dictatorchip” over: Olympic committee overturns ban on non-Maccas chips
The Olympic Committee has overturned a ban on outlets at the games serving chips, which was deemed to be a breach of the sponsorship deal with McDonald’s.
July 16, 2012 0 comment
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“Say no to crap” campaign encourages eating more fresh produce
A leading representative group for the produce industry has taken an interesting angle in its campaign to encourage people to eat more fresh fruit and vegetables.
July 16, 2012 0 comment
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McDonald’s takes you behind the scenes, but is is really as it seems?
In an interesting PR move for the fast food giant, McDonald’s has released a video showing why the burgers displayed in its advertising look so different to those actually sold in stores.
June 21, 2012 0 comment
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Marmite gets corgis on board to launch “Ma’amite’ to celebrate Queen’s Diamond Jubilee
To celebrate Queen Elizabeth’s Diamond Jubilee, Marmite has released a limited edition version called Ma’amite, and even gotten her majesty’s famous corgi’s in on the advertising.
June 6, 2012 0 comment
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As supermarket power rises, Heinz praises progress
One of the few companies to be openly critical of the supermarket duopoly in Australia, HJ Heinz, has apparently mended fences with Coles and Woolworths.
May 30, 2012 0 comment
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Junk food ads aimed at children fall 60 per cent
Children are seeing 60 per cent less junk food advertising during their television programs, following suggestions from the Australian Food and Grocery Council (AFGC) that the practise should be stopped, and calls from health groups to ban ads aimed at those under 12.
May 21, 2012 0 comment
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Calling time on alcohol taxation in Australia
Australia’s approach to alcohol taxation is riddled with inconsistencies.
May 14, 2012 0 comment
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Sales of fair trade certified products still rising
Sales of products carrying the Fair Trade Certified logo have increased by almost 40 per cent, as consumers become more informed about work conditions for foreign workers.
May 7, 2012 0 comment
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Magnum invites you take a simulated bite
In an Australian first, ice cream maker Streets has launched a facial recognition billboard to allow passer-by to simulate biting a Magnum.
May 3, 2012 0 comment
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Shocking conditions in poultry industry revealed: report calls for changes
Poultry workers and consumers are being put at risk by increasing demands to produce cheap poultry, according to a new report.
April 2, 2012 0 comment
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Pizza at your door literally at the push of a button
Did you think it was pretty cool when pizza chains allowed you to jump online to order pizza, and save you the trouble of having to pick up your phone or, heaven forbid, go into a pizza shop? Well hold onto your couch cushion, because things just got lazier.
March 30, 2012 0 comment