Energy drink brand, Mother, has announced the launch of a new, sleek can designed exclusively for licensed bars, nightclubs and restaurants.
Read More
Menora lands “game changer” deal
Menora Foods has landed a deal with Premier Foods in what's being described by the food marketing company as a “game changer.”
Read More
Read More
New worldwide logo for Aussie red meat
Launching at a trade fair in China later this month, all Australian red meat will soon be sold as one brand, True Aussie.
Read More
Read More
Casella Wines unveils new corporate identity
Casella Wines, makers of Yellow Tail wine, will now be branded as Casella Family Brands.
Read More
Read More
Mondelez launches new mobile marketing campaign
Mondelez International has launched a new mobile marketing initiative, where five big Australian brands are paired with five start-ups to accelerate and scale existing mobile innovations in 90 days.
Read More
Read More
CUB fined $20k for misleading labelling
Carlton & United Breweries has paid two infringement notices totalling more than $20,000 for misleading labelling which implied one of its beers was brewed by a craft brewer in Byron Bay.
Read More
Read More
Scotch whisky trademark lands in Australia
The Scotch whisky trademark has been won by the Scotch Whisky Association (SWA), which it says will help combat fakes on the market.
Read More
Read More
Philadelphia Cream Cheese launches new campaign [video]
Kraft’s Philadelphia Cream Cheese has released its latest marketing campaign, in which it encourages consumers to be creative in the kitchen.
Read More
Read More
Social media is key for effective wine marketing, says wine industry expert
American wine industry expert, Paul Mabray says that wine makers can no longer afford to ignore social media as a platform to communicate with customers.
Read More
Read More
Australian Made launches new video
The Australian Made campaign has launched a new video explaining its brand’s role in promoting local growers, processors and manufacturers.
Read More
Read More
Carlton Draught celebrates 150 years with new campaign
The Carlton Brewery and its popular Draught product are celebrating their 150 year anniversary and have created a year-long campaign encouraging consumers to head to their local pub.
Read More
Read More
Billy Slater celebrates 10 years with Australian Bananas in new campaign
Australian Bananas has teamed up once again with NRL player Billy Slater in its latest advertising campaign.
Read More
Read More
Taylors Wines’ new marketing man
South Australian-based winery, Taylors Wines, has appointed Cameron Crowley as its new chief marketing officer.
Read More
Read More
Newcastle resident garners social media support for SPC
Newcastle resident, Linda Drummond has pioneered a movement on social media in support of struggling Australian fruit and vegetable processor, SPC Ardmona in the form of #SPCSunday.
Read More
Read More
Jacob’s Creek officially showcases brand redesign
Famed Barossa Valley winery, Jacob’s Creek officially launched its new look at The Island on Sydney Harbour last night, marking the most significant brand redesign that the winery has undertaken since 1976.
Read More
Read More
Inclusive Coke Super Bowl ad provokes social media tirade [video]
Coca-Cola’s social media platforms have been inundated with racist posts from angry sports fans following its Super Bowl advert which celebrates homosexual and multicultural lifestyles to the tune “America the Beautiful”.
Read More
Read More
Scarlett Johansson’s SodaStream deal “incompatible” with Oxfam partnership
Hollywood actress Scarlett Johansson has walked away from her role as global ambassador for Oxfam, with the aid group claiming the partnership is incompatible with her recently announced deal with drinks carbonation brand, SodaStream.
Read More
Read More
Computer glitch brands ‘share a coke’ campaign as homophobic
Coca-Cola has apologised for the digital version of its “share a coke” campaign in South Africa which recently came under fire from the gay and lesbian community for being ‘homophobic’.
Read More
Read More
Actress Mila Kunis the face of new Jim Beam campaign [video]
Bourbon brand Jim Beam has partnered with actress Mila Kunis as part of its new “Make History” campaign.
Read More
Read More
Coca-Cola injects $7m into Just Add Zero campaign [video]
Coca-Cola is continuing with the ‘Just Add Zero’ slogan in a new $7 million campaign that promotes its Coke Zero beverage.
Read More
Read More