SodaStream International has signed Hollywood actress Scarlett Johansson as its first ever global brand ambassador, heading up a new marketing campaign for the home carbonation system.
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Kekovich celebrates 10 years as Lambassador with new ad [video]
Former Australian Rules football and Australia’s official ‘Lambassador’, Sam Kekovich is celebrating the 10th anniversary of his annual Australia Day Address to the Nation.
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Rekorderlig and CCA partnership kicks off
The distribution partnership between popular cider brand, Rekorderlig, and beverages giant Coca-Cola Amatil has commenced, effective 1 January, 2014, establishing CCA as the sole importer and distributor of the brand here in Australia.
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five:am recruits pro surfer Laura Enever for new brand campaign
five:am Organic Yoghurt has launched a brand campaign titled “Wake up Be Am:azing” starring Australian pro-surfer, Laura Enever.
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Special K partners with New Balance to launch new campaign
Following strong success in Canada, Kellogg’s Special K has partnered with global fitness brand New Balance to launch a new health and fitness promotional campaign.
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Coles partners with Perfection Fresh to launch healthy eating campaign
Supermarket giant Coles has launched a new healthy eating campaign in conjunction with one of Australia’s best known marketers for fresh fruit and vegetables, Perfection Fresh.
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NZ’s Anathoth jam undergoes rebrand
New Zealand jam manufacturer, Anathoth, has refreshed its look and rebranded to Anathoth Farm.
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Strongbow to undergo brand refresh
Part of the Carlton & United Breweries group, Strongbow cider is undergoing a brand refresh, bringing to life the product’s essence of “relaxed simplicity.”
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Olive oil importers lodge ACCC complaint over ‘misleading’ AOA claims
The industry body representing olive oil importers, the Australian Olive Oil Association has lodged a complaint with the ACCC, stating that a new advertising campaign from the Australian Olive Association is promoting ‘misleading information’ on imported oil.
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Fast food companies “force feeding” advertising to children: Choice
Despite creating voluntary codes to restrict the television advertisements of unhealthy foods to children, consumer group Choice has found that fast food companies aren’t applying the same restrictions to their social media marketing and mobile phone apps.
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New campaign promotes organic certification [video]
The One Logo Says It all campaign, headed up by Australian Organic, aims to educate consumers on how to purchase certified organic products.
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Stella Artois launches 750ml Christmas bottle
Belgium beer brand, Stella Artois has launched a special edition 750ml Christmas bottle just in time for the festive season.
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Caffe Aurora enlists Modern Family star to endorse brand
Following consistent sales growth throughout the past few decades, Caffe Aurora has launched a new campaign which enlists Modern Family star, Rico Rodriguez as the new face of the brand.
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Five trends for food manufacturing in 2014
Addressing food waste and health are going to be two of the big trends food manufacturers need to consider in the year ahead, according to Innova Market Insights.
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Soft drinks losing their fizz among young Australians
Australians under the age of 35 are losing their appetite for soft drinks, with those aged 35 to 49 now the most likely to consume soft drink in an average week.
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Diageo and Caskstrength Creative use 3D printing to promote new whisky release
Caskstrength Creative and global drinks giant Diageo have partnered to release a new Scotch whisky, using 3D printing as part of their marketing effort.
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Australian Ham Week kicks off with Awards for Excellence
Australian Ham Week is all about celebrating and promoting locally produced pork products, and was kicked off this morning with the announcement of the winners of the Australian PorkMark Awards for Excellence.
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Love Australian Prawns campaign encourages consumers to choose local
The Australian Council of Prawn Fisheries together with the Australian Prawn Farmers Association will this month launch the Love Australian Prawns campaign which encourages Australians to choose local prawns, and consume them year round.
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Luv-a-Duck to pay $360,000 over misleading claims
Duck meat supplier, Luv-a-Duck, has been ordered to pay $360,000 by the Federal Court for making false representations on its packaging and in marketing material.
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Dairy Farmers and Ecoeggs amongst Choice’s Shonky winners
Consumer group, Choice, has named and shamed a number of brands, including Dairy Farmers and Ecoeggs, as part of its annual Shonky Awards.
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