SGK, a division of Matthews International and a leading global brand development, activation and deployment provider that drives brand performance, announced today that Simon Macdonald has been appointed Managing Director of SGK Australia and New Zealand.
Wrigley’s Extra will be rebranded as part of a multi-million dollar marketing campaign, which will focus on the gum’s “oral care credentials”.
Once a niche market, health food is now a mainstream food category.
Clean labelling has moved beyond being a trend and is regarded as standard in the food industry, according to Innova Market Insights.
Due to tightening of claims legislation, companies are tending to move towards a more general health and wellness positioning.
A French Nutella marketing campaign, “Say It With Nutella” has banned the word “lesbian”, along with “Muslim” and “Jewish”.
Wine brand, Banrock Station has undergone a re-brand inclusive of a modern pack design.
Innova Market Insights has released its overview of the top ten trends for global food, beverage and nutrition in 2015.
The AFGC has said its members have no intention of dropping their halal certifications despite a spate of anti-halal campaigns.
A recent study from Canadean has found that food manufacturers may be placing too much emphasis on the health category.
Fleurieu Milk and Yoghurt Company has dropped its Halal certification due to an aggressive anti-Halal social media campaign.
Coke has developed a multi-million dollar campaign series focusing on teens through social, digital and content marketing.
Buderim Ginger is unveiling its new boutique non-alcoholic ginger beer, with a marketing campaign celebrating “all things ranga”.
WA dairy brand, Brownes has received a packaging makeover courtesy of Sydney-based packaging agency, Boxer & Co.
Taylors Wines has recruited Mr. Wolf as its lead creative agency, marking an important step for the family-owned winery.
Coles will be banned from advertising that its bread was made or baked on the day that it’s sold for three years.
Eleven leading manufacturers have announced enhanced global commitments that will guide their health and wellness strategies.
Australia’s meat industry is harnessing manufacturing’s ‘clean, green’ reputation to boost exports.
Australian Made, the campaign which promotes Australia’s country of origin certification trademark, is launching in SA.
Tonic syrup manufacturer, Blood Moon successfully exceeded its $10,000 crowdfunding target.