Asahi Super Dry, the flagship beer of Japanese beverage Giant Asahi Premium Beverages has launched its biggest ever campaign into market.
An effective marketing campaign in Western Australia has successfully turned declining potato sales into a profitable market.
Sara Lee has released its first ad since 2011, comprising the dessert brand’s historic tagline, ‘Nobody doesn’t like Sara Lee.’
Coca-Cola South Pacific has launched a new slimline can for a range of beverages including Coca-Cola, Diet Coke and Fanta.
A voluntary marketing initiative means food brands can decide which products are suitable for marketing to children.
Relaxation beverage, Koala Karma, has created a video starring the brand’s life-sized Koala mascot.
Food manufacturer Mondelez International has named five startup partners for its mobile marketing initiative, Mobile Futures.
World Cup viewers watching SBS World News were exposed to two and a half minutes of marketing for Coca-Cola.
The first two weeks of the Wakefield Grange Nose to Tail Pozible crowdfunding campaign have proved to be very successful.
Sydney based advertising agency, Common Ventures has announced a side project that has got the internet buzzing, a Game of Thrones wine range.
The new Australian Grape and Wine Authority has named Andreas Clark as its acting chief executive officer.
Coles has released a new version of its mobile app.
VIDEO: The ACCC has been busy this week, busting a number of food brands for misleading or deceptive conduct.
While packaging design has always been a fascinating creative discipline, its future promises to be even more exciting and complex.
VIDEO: This week’s news wrap-up is all about Woolworths’ Jamie Oliver campaign, which AusVeg says is being funded by growers.
New Zealand’s avocado industry has more than doubled its sales from last season to reach $136 million.
The Tasmanian wine industry has commissioned advertising executive, Guy Taylor to evaluate the state’s wine brand as the industry gears up for increased production over the coming years.
Energy drink brand, Mother, has announced the launch of a new, sleek can designed exclusively for licensed bars, nightclubs and restaurants.
Menora Foods has landed a deal with Premier Foods in what’s being described by the food marketing company as a “game changer.”
Launching at a trade fair in China later this month, all Australian red meat will soon be sold as one brand, True Aussie.