Both Woolworths and Coles have agreed to stock Thankyou products following an intensive social media based marketing campaign.
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Vitaminwater health claim case could become class-action lawsuit
A US court case challenging health claims on Coca-Cola's Vitaminwater beverages could proceed as a class-action lawsuit.
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Voluntary system ineffective in curbing junk food ads: global review
The effectiveness of a voluntary approach to limiting junk food ads targeting children is being called into question, with surveys from around the world showing the industry has done little to change its ways.
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Choice applauds crackdown on ‘organic’ water
Consumer watchdog, Choice, has announced its support of a recent crackdown on organic claims on water bottles.
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Consumers shouldn’t assume ‘baked’ means fresh, says Coles
Defending allegations it misled consumers by masking imported bread as freshly baked products, Coles says consumers shouldn't assume 'baked' means 'baked from scratch.'
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Dairy Australia launches Legendairy ad campaign [video]
The dairy industry is moving away from promoting individual products and towards showcasing the industry as a whole in its latest communications initiative, Legendairy by Dairy Australia.
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Cadbury teams up with Woolworths for latest Joyville campaign
To celebrate the launch of its new Marvellous Creations products, Cadbury has teamed up with Woolworths and created a new ad for its Joyville campaign.
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Baiada busted for misleading ‘free to roam’ claims
The processors and suppliers of Steggles chicken products misled consumers by claiming their chickens were "free to roam", when really their movements were restricted to an area comparable to an A4 sheet of paper, a court has found.
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IGA enters price wars with new ad campaign [video]
IGA joins supermarket giants Coles and Woolworths in the battle for lowest prices, with the launch of a new advertising campaign featuring an animated padlock.
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Kellogg’s a cereal offender in marketing to children
For the second time in two weeks, cereal company Kellogg's has been reprimanded for marketing unhealthy foods to children.
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Coles fined $61,000 for country of origin claims
Coles has paid six infringement notices totalling $61,200 for allegedly misleading representations about the country of origin of fresh produce in five stores.
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Share a Coke campaign success thanks to supply chain flexibility
A representative of Coca-Cola Amatil will attend the upcoming Smart Conference and Expo to shed light on why the Australian-born Share a Coke campaign was such an enormous success for the brand.
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ACCC launches action against Coles for misleading bakery claims
The Australian Competition and Consumer Commission (ACCC) has launched proceedings in the Federal Court against Coles.
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Diet Coke brings back Hunk campaign [video]
To help celebrate its 30th anniversary in Australia, Diet Coke is bringing back its iconic 90s Hunk campaign.
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Cadbury defends joyville after The Checkout slams campaign
In light of recent criticism from consumer rights program The Checkout last week, Cadbury Dairy Milk Chocolate has defended its new ‘generous blocks’ campaign.
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Vegemite celebrates 90 years with new campaign [video]
This year marks the 90th anniversary of Kraft’s iconic Australian spread, Vegemite.
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UK manufacturer to license Unilever’s wet sauces in Australia and NZ
Leading UK convenience food manufacturer, Symington’s, has announced that it has reached an agreement to license Unilever’s wet sauces portfolio in Australia and New Zealand.
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Liquorland slammed for ‘patronising’ drinkers
The Coles-owned liquor chain, Liquorland, has been accused of patronising residents of Maylands, Western Australia, by suggesting alcoholics can't understand advertisements' small print.
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Coles launches recipes app
Coles launched the new ‘Feed Your Family App for iPad’ on Wednesday, offering customers access to 400 new recipes developed by chef, Curtis Stone.
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Treasury trimming wine calories for US market
Treasury Wine Estates are aiming at the one in five Americans on a diet by re-entering the thriving low-calorie wine market in the United States.
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